Sportico
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Where to listen?
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Episodes
Where Is Gotham? The Jets and the U.S. Government Disagree 24.07.2025 27:34
Scott and Eben discuss an interesting trademark disagreement between the NFL and the U.S. Government. They also talk about a Little League lawsuit, the NFLPA scandal, and Real Madrid’s real revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
How “Pay Us What You Owe Us” Changes WNBA Labor Talks 22.07.2025 32:42
Scott and Eben discuss the latest in the WNBA labor talks. They also discuss President Donald Trump’s latest foray into sports, and the meltdown at the NFLPA. Learn more about your ad choices. Visit megaphone.fm/adchoices
What is “Revenue” Anyways? Plus, More MLB All-Star Thoughts 17.07.2025 33:32
Scott and Eben discuss a curious clause in the new contract of Maryland athletic director Jim Smith. They also talk about the MLB All-Star Game’s Swing Off, the WNBA labor latest, and Juan Solo delivering baseball’s quote of the year. Learn more about your ad choices. Visit megaphone.fm/adchoices
MLB’s Home Run Derby Has Slam Dunk Contest Problems 15.07.2025 34:40
Scott and Eben talk about the Home Run Derby, which took place this year without any of the sport’s biggest stars. They compare it to struggles felt by other leagues and their All-Star Weekends. They also talk about latest NFLPA controversy, the Wimbledon finals, the FIFA Club World Cup, and—of course—the Tour de France. Learn more about your ad choices. Visit megaphone.fm/adchoices
A Royal Return, Plus the Tour de France is Back 10.07.2025 34:29
Scott and Eben talk about the details of Gail Miller’s recent $580 million acquisition of the Utah Royals and Real Salt Lake. They also talk about Penn State hockey, the Tour de France, and FIFA’s increasingly cozy relationship with Donald Trump. Learn more about your ad choices. Visit megaphone.fm/adchoices
Rockies Fans Keep Showing Up / A Wild Bat Story 08.07.2025 33:57
Scott and Eben talk about the Colorado Rockies, who are historically bad on the field but continue to draw decent crowds to Coors Field. They also talk about Chandler Bats, the batmaker of the pros; the latest in the WNBA labor talks; and a new gambling tax taking effect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices
NBA Salaries Explode / Florida Panthers Reload 03.07.2025 31:39
Scott and Eben discuss NBA salary economics, and a curious legal request from Michael Jordan. They also talk about the two-time NHL defending champion Florida Panthers, who managed to secure hometown discount for some of their most important players. Learn more about your ad choices. Visit megaphone.fm/adchoices
Three Winners of The WNBA Sweepstakes 01.07.2025 35:01
Scott Soshnick and Jacob Feldman discuss the WNBA’s announcement of new franchises coming to Cleveland, Detroit, and Philadelphia following a historically competitive bidding process. They also break down a new slice of the Cleveland Cavaliers going on sale, NHL labor peace, and MLS teams’ Club World Cup haul. Learn more about your ad choices. Visit megaphone.fm/adchoices
WNBA Valuations Breakdown 26.06.2025 35:24
Scott Soshnick and Kurt Badenhausen discuss Sportico’s recently released 2025 WNBA Valuations. The newly created Golden State Valkyries debuted at No. 1, with a $500 million valuation, ten times the price the franchise paid in expansion fees in October 2023. They also discuss how an ongoing expansion process plays into the numbers, and what impact rising team values could have on the WNBA’s next C...
Breaking Down the Team Sale of the Century 24.06.2025 32:05
Scott Soshnick and Kurt Badenhausen dive deep on Mark Walter’s $10 billion takeover of the Los Angeles Lakers. They start by discussing whether the iconic franchise is worth the record-shattering sale price and what it means for the Los Angeles Dodgers owner to become the only person with control of two of the 10 most valuable sports teams in the world. They also discuss the potential sale of the...
Are Sports Fans Nearing a Breaking Point? 19.06.2025 39:02
This week, Joon Lee’s New York Times Op-ed struck a chord, arguing that “fandom isn’t being nurtured anymore. It’s being mined.” He joined Jacob Feldman to discuss why he thinks recent growth—from new investors to new media deals to new international efforts—could threaten the bonds that made sports a central component of American culture in the first place. Learn more about your ad choices. Visit...
A Made-for-TV Club World Cup, & Shaq Pays Up 17.06.2025 28:54
Scott and Jacob discuss the early returns from the first-of-its-kind Club World Cup, including how DAZN intends to make back the $1 billion it spent on streaming rights while airing games for free. The hosts also break down Shaquille O’Neal paying FTX customers $1.8 million in a legal settlement—and whether MLB players would be better spokespeople for weight-loss or weight-gain programs. Learn mor...
How & Why Certain Teams Excel on Social Media 12.06.2025 36:59
Host Jacob Feldman is joined by STN Digital CEO David Brickley to discuss the company's latest report detailing the top U.S. teams on social media and the content they're using to get ahead, from Saquon Barkley to LeBron James to the Los Angeles Dodgers. Brickley also dished a few tips for people hoping to grow their own social following—or just looking for a more personalized feed of posts on the...
College Sports Chaos: What’s Next After House Settlement? 10.06.2025 33:20
Legal expert Michael McCann joins hosts Jacob Feldman and Scott Soshnick to discuss what last week’s completed House settlement means for the future of college sports. And boy do we have questions. The group discusses how billions of dollars will now flow from schools to athletes, whether the new rules will be enforced, and what it means for universities unable to keep up financially. Learn more a...
lnside the $7M Takeover of a Viral Winter Olympics Sport 05.06.2025 42:01
Eben speaks with Nic Sulsky, CEO of The Curling Group, about the ~$7 million takeover of the sport’s biggest event series, the business strategy behind making curling a more commercially successful global sport, the impact of the Olympics, and how curling is misunderstood among many sports fans. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Another Stanley Cup Run Makes Panthers Money 03.06.2025 33:26
Scott and Eben speak with Shawn Thornton, chief revenue officer of the Florida Panthers, about the team’s third straight Stanley Cup run and how that turns into new revenue for the NHL franchise. They also talk Florida hockey, the Tkachuk brothers, and the culture of the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices
$6.1B Celtics Group Comes Together, Caitlin Clark Gets Hurt 29.05.2025 30:36
Scott and Eben discuss the latest on the $6.1 billion Celtics sale, with the buyers finalizing their group members and their financing. They also talk about a notable WNBA stake sale, a notable WNBA injury, and big news concerning the world’s highest-paid athlete. Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Haven’t Sports Teams or Their Billionaire Owners Done This? 27.05.2025 38:32
Scott and Eben speak with Syracuse sports management professor Rick Burton about the future of sports and fandom, with commonsense changes to enhance stadiums and leagues. They also talk about MLS, the subject of Burton’s most recent book, titled “The Rise of Major League Soccer.” Learn more about your ad choices. Visit megaphone.fm/adchoices
TGL Franchise Values, Plus NFL Boosts Olympic Flag Football 22.05.2025 30:20
Scott and Eben discuss the newest TGL franchise selling for $70+ million. They also talk about Olympic flag football, the WNBA opening week, the Fanatics Games, and LiveBarn for sale. Learn more about your ad choices. Visit megaphone.fm/adchoices
Can UCLA Reverse its $200+ Million in Athletics Losses? 20.05.2025 42:02
Scott and Eben talk about UCLA’s plan to right-size its athletic department. They also talk about a stake sale for the San Francisco 49ers, and the NHL/NBA playoffs. Learn more about your ad choices. Visit megaphone.fm/adchoices
Connecticut Sun, Portland Trail Blazers Both For Sale 15.05.2025 32:17
Scott and Eben discuss the sale of two pro basketball teams: the WNBA’s Connecticut Sun and the NBA’s Portland Trail Blazers. Both are happening in the midst of expansion talks. The hosts also talk about the NFL schedule reveal. Learn more about your ad choices. Visit megaphone.fm/adchoices
Michael Jordan on NBC? What’s Going On Here? 13.05.2025 36:32
Scott and Eben discuss Michael Jordan partnering with NBC to do some NBA coverage next season. They also talk about Shohei Ohtani, Michael Eisner and the new Pope. Learn more about your ad choices. Visit megaphone.fm/adchoices
Real Madrid Regains Spot As Soccer’s Most Valuable Club 08.05.2025 40:22
Eben is joined by colleague Kurt Badenhausen to discuss his ranking of the 50 most valuable soccer teams in the world. They talk No. 1 Real Madrid, No. 2 Manchester United, and a number of other teams. Plus, they break down the economics of global soccer as compared to other major U.S. leagues. Learn more about your ad choices. Visit megaphone.fm/adchoices
Giants Investors Line Up / Warren Buffett Steps Down 06.05.2025 38:26
Scott and Eben discuss Marc Lasry and Michael Strahan joining forces to pursue an investment in the New York Giants. They also talk about Warren Buffett, the NHL playoffs, President Donald Trump, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
LIV Golf Nearing Rankings Points / Kentucky Derby Preview 01.05.2025 33:31
Scott and Eben talk about the latest in professional golf, with LIV Golf close to securing something it has wanted since its inception. They also talk about the Kentucky Derby, Giannis Antetokounmpo, and the very physical NHL playoffs. Learn more about your ad choices. Visit megaphone.fm/adchoices
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