Sportico
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Where to listen?
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Episodes
U.S. Soccer Requiem / LIV Golf Layoffs 09.07.2026 29:25
Scott and Eben speak about the U.S. team's elimination from the 2026 World Cup following a blowout loss to Belgium. They also talk about looming layoffs coming to LIV Golf as the circuit seeks new funding. Learn more about your ad choices. Visit megaphone.fm/adchoices
U.S. Red Card At Center of World Cup Controversy 07.07.2026 30:47
Scott and Eben discuss the red card controversy involving U.S. striker Folarin Balogun in the lead-up to the team's game against Belgium. They also discuss Nike vs. Adidas, an MLSE stake sale and Versant making a sizable golf investment. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tennis Players Cash in With 4 Earning $40M+ in Last 12 Months 02.07.2026 29:06
Kurt and Scott discuss the highest-paid tennis players, including Serena Williams at $40 million over the past 12 months. They also talk NBA Europe bids, Nike earnings and NBA accounting for the 2025-26 season. Learn more about your ad choices. Visit megaphone.fm/adchoices
NBA Europe Takes Shape / World Cup Elimination Games Start 30.06.2026 30:18
Scott and Eben discuss the latest with NBA Europe, including the finances of the basketball league hoping to launch in October 2027. They also talk about the World Cup, Scott's visit to the Vatican, and Serena Williams' return to Wimbledon. Learn more about your ad choices. Visit megaphone.fm/adchoices
NHL Eyes Texas Expansion / Brendan Sorsby In No Man's Land 25.06.2026 35:11
Eben and Jacob discuss the NHL's chosen location (Texas) and owner (Dan Friedkin) for its 33rd team. They also talk about Brendan Sorsby, the World Cup, the NBA Draft, and PGA Tour changes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Who’s Winning EA/FIFA Split, Plus How Backyard Sports Came Back 23.06.2026 36:17
Jacob Feldman and Justin Birnbaum discuss the latest sports video game news, including Netflix’s partnership with FIFA and the first new Backyard Sports title in years. Is there a lane for simple, nostalgic games in a world of high-quality simulations? Learn more about your ad choices. Visit megaphone.fm/adchoices
Fans Are the Story of the World Cup So Far 18.06.2026 37:01
Eben and Justin Birnbaum discuss latest from the World Cup. Fans have been the most enduring story of the games so far. They also talk about tickets, visas, transportation, and early success from the sport’s biggest names. Learn more about your ad choices. Visit megaphone.fm/adchoices
Knicks Win, Canes Win, U.S. Men’s Soccer Team Wins 16.06.2026 34:41
Scott and Eben discuss a historic sports weekend in New York City, where a Knicks championship took over the streets. They also talk about the Carolina Hurricanes winning the Stanley Cup, and the U.S. World Cup team’s hot start against Paraguay. Learn more about your ad choices. Visit megaphone.fm/adchoices
Seattle NBA, NFL Sales Take Shape / World Cup Kicks Off 11.06.2026 26:10
Scott and Eben talk about big news with a group that’s looking to expand its Seattle sports portfolio. They also talk about the latest with the World Cup, NBA Finals, and a potential watershed moment in college sports. Learn more about your ad choices. Visit megaphone.fm/adchoices
The World Cup Is Here / The Knicks Keep Winning 09.06.2026 31:33
Scott and Eben talk about two major sporting events underway in the U.S.—the 2026 FIFA men’s World Cup and the NBA Finals. They talk about various business storylines, including World Cup host agreements, soaring ticket prices, and the American-ization of soccer. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Thinking Behind Steph Curry’s New Chinese Sneaker Deal 04.06.2026 28:10
Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle. Learn more about your ad choices. Visit megaphone.fm/adchoices
Serena is Back / NBA, NHL Finals Are Here 02.06.2026 26:22
Scott and Eben discuss Serena Wiliams’ much anticipated (and curiously motivated) return to pro tennis. They also talk about the NBA Finals and Stanley Cup Final, which begin this week. Learn more about your ad choices. Visit megaphone.fm/adchoices
Knicks’ New York Takeover/ NCAA Economic Reversion 28.05.2026 34:05
Scott and Eben discuss the New York Knicks’ return to the NBA Finals. They also talk about what a Princeton lacrosse national title says about NCAA economics and a new volleyball team in LA with a notable owner. Learn more about your ad choices. Visit megaphone.fm/adchoices
French Open Fashion Feud / Fernando Tatis Jr.’s $34M Regret 26.05.2026 32:39
Scott and Eben discuss the increased blending—and increased tension—between the major fashion labels and tennis’ biggest tournaments. They also discuss Fernando Tatis Jr.’s lawsuit against a company that is owed 10% of his MLB earnings forever, the NFL’s ongoing media negotiations, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
American Owners Are Winning Soccer Titles—And Respect 21.05.2026 34:01
Arsenal clinched its first Premier League championship in 22 years on Tuesday, thanks to investment from Kroenke Sports & Entertainment. Kurt and Jacob dive into the Kroenkes' success on both sides of the Atlantic, as well as the drama that remains at the bottom of the table and the top of the EFL Championship heading into the final week of the season. Learn more about your ad choices. Visit megap...
Knicks, Rangers Spinoff Inches Closer to Reality 19.05.2026 32:41
Scott and Eben discuss MSG's plans to separate the Knicks and Rangers into two separate publicly traded companies. They discuss what that means for both the NBA and NHL teams. They also talk about a major rail work stoppage, and the potential relocation of one of NWSL's most valuable clubs. Learn more about your ad choices. Visit megaphone.fm/adchoices
Knicks Playoff Economics / World Cup Ticket Drama 14.05.2026 33:15
Scott and Eben break down the economics of a deep New York Knicks playoff run. They also talk about the World Cup ticket pricing controversy, and the Red Sox’s most successful theme night. Learn more about your ad choices. Visit megaphone.fm/adchoices
Fox, NBC Add More NFL Games for 2026 Season 12.05.2026 31:36
Kurt and Scott discuss broadcast networks' insatiable appetite for NFL games. They also talk Seattle Seahawks bidders, WNBA season kickoff, PGA Championship beer prices and recap Sportico's Invest West event. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duke and Amazon Found a Trap Door in College Sports Media Deals 07.05.2026 32:53
Eben, Jacob and Lev discuss Duke’s controversial new deal with Amazon. They also talk NBA playoff chaos, the draft lottery, and Bryson DeChambeau’s uncertain future. Learn more about your ad choices. Visit megaphone.fm/adchoices
WNBA Valuations / MLS Development League Overhaul 05.05.2026 26:41
Scott and Eben discuss Sportico’s latest WNBA valuations, led by the Golden State Valkyries at $850 million. They talk about the economics of the league, its unique cap table structure, and the rapid growth it has seen. They also talk about a new KKR investment into MLS’s development league, the ongoing sale of the Vancouver Whitecaps, and LIV Golf’s uncertain future. Learn more about your ad choi...
The NCAA is Expanding March Madness. Who Asked For That? 30.04.2026 33:04
Scott and Eben discuss the motivation behind the move toward 76-team men’s and women’s March Madness tournaments. They also talk about eligibility changes in college sports, an update on NBA Europe, and an NWSL expansion wrinkle. Learn more about your ad choices. Visit megaphone.fm/adchoices
Adidas Beats Nike to Sub-2 Marathon / Fencing Goes Viral 28.04.2026 33:45
Scott and Eben discuss a record marathon performance, with Sabastian Sawe becoming the first person to break the two-hour mark in an official race. They talk Adidas vs. Nike, shoes vs. humans, and some other storylines. They also talk about new technology in fencing, and technology they wish the NHL would adopt. Learn more about your ad choices. Visit megaphone.fm/adchoices
Global Soccer: “A Broken System With Staggering Losses” 23.04.2026 36:10
Scott and Eben speak with Kurt Badenhausen about his latest list of the world’s most valuable soccer teams. They discuss the “broken system” that has zapped profits but continues to drive valuations. They talk about Tottenham’s potential relegation, Chelsea’s woes, the rightsizing of the two Spanish soccer giants, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Padres Are a Unicorn MLB Business / Nike Walks Back Ad 21.04.2026 30:45
Scott and Eben discuss the various unique reasons why the San Diego Padres are worth $3.9 billion. They also talk about the Boston Marathon, a controversial piece of Nike ad copy, the Dianna Russini-Mike Vrabel latest, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap 16.04.2026 27:06
Scott and Eben discuss a potentially massive shakeup in pro golf, with Saudi Arabian sovereign wealth fund PIF considering pulling its financial backing of LIV Golf. They also talk about a high-profile baseball lawsuit, and a tech mishap from Amazon in overtime of an NBA play-in game. Learn more about your ad choices. Visit megaphone.fm/adchoices
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