Ricardo Fort
Sport by Fort Pod
The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. The topics range from sponsorship marketing to athletes' management, and from sporting events to rightsholders developments. The intro was created using OpenAI's Text To Speech (https://ttsopenai.com/). The hosts are also 100% AI-generated. I use Google Notebook to turn articles into a conversation (https://notebooklm.google.com). Given the early stages of the tech, not all podcasts are 100% accurate. For the real story, plea...
Author
Ricardo Fort
Category
Podcast website
Latest episode
Jun 22, 2026
Where to listen?
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Episodes
The Art of Creating New Sports Assets 22.06.2026 14:27
Send us Fan Mail Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this seventh episode of Season 2, we explore…how sports organizations can maximize commercial growth by developing original, high-value assets rather than simply increasing existing adve...
Hire an Olympian! 29.05.2026 13:16
Send us Fan Mail Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this sixth episode of Season 2, we explore the strategic advantages, as well as the potential drawbacks, of recruiting former Olympic athletes for corporate leadership roles. While these...
A Real Estate Showcase 12.05.2026 13:40
Send us Fan Mail Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this fifth episode of Season 2, we examine a new trend of United Arab Emirates real estate firms investing heavily in European football sponsorship. Developers are utilizing elite sport...
The Price of Passion: Monetizing the Modern Fan 29.04.2026 14:38
Send us Fan Mail Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this fourth episode of season 2, we discuss how the influx of institutional capital into global sports has shifted the focus from community engagement to aggressive revenue extraction . ...
Football Needs More Marketing 08.03.2026 14:29
Send us Fan Mail Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this third episode of Season 2, we discuss how many football clubs are creating a competitive advantage using smart strategies, adopting a clearly defined brand positioning, and executin...
OnlyFans and Sports 20.02.2026 11:42
Send us Fan Mail Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this second episode of season 2, we discuss how OnlyFans is pivoting toward the sports industry by recruiting professional athletes to share exclusive, non-explicit training and lifestyl...
The Australian Open Masterclass 01.02.2026 13:46
Send us Fan Mail Welcome back to the second season of the Sport by Fort Pod. This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this first episode, we explore the sophisticated business model behind the Australian Open, emphasizing its transition from a tennis tournament into a global cultural festival...
The Myth of Sponsorship Ratios 04.04.2025 14:30
Send us Fan Mail Welcome back to the Sport by Fort Pod. This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multipl...
Football Sponsorship Driving Forces 20.02.2025 9:04
Send us Fan Mail Welcome back to the Sport by Fort Pod. This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting; presented by AI hosts. Football clubs attract sponsorships for distinct reasons, despite varying levels of success on the field. A club's history and legacy can maintain appeal even during periods without major trophie...
Sponsorship History 25.01.2025 14:24
Send us Fan Mail Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts. In today's episode, we will discuss the history of sponsorships. From ancient Greece and Rome, where wealthy citizens funded public events like athletic competitions and gladiatoria...
Screws & Sponsorships 25.12.2024 5:00
Send us Fan Mail Welcome back to the Sport by Fort Pod. This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts. This episode discusses the common pitfalls companies face when negotiating sports sponsorships, emphasizing the crucial need for expertise. It highlights how amateurs, marketers, and pro...
Sports Marketers' 10 Commandments 05.12.2024 9:23
Send us Fan Mail The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode recounts a personal anecdote about a Coca-Cola executive's experience at a World Cup opening match, where a lesson about prioritizing professional obligations over personal preferences was lear...
Sponsorships are the answer 22.11.2024 8:44
Send us Fan Mail This episode explores the game-changing impact of sports sponsorships on brand strategy. With consumer attention becoming harder to capture in a crowded marketplace, top brands are increasingly turning to sports sponsorships not just as a marketing tool, but as a core component of their growth strategy. We'll break down how these partnerships help brands achieve critical goal...
The Worst Enemy 12.11.2024 11:14
Send us Fan Mail The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode discusses the challenges faced by Brazilian football in attracting sponsors due to a lack of professionalism and ethical practices. It highlights several incidents, including leadership struggles wi...
Sports Luxury 02.11.2024 9:07
Send us Fan Mail The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode discusses the evolution of sports sponsorship, highlighting the growing presence of luxury brands in this market and the historical waves of sponsorship, starting with American consumer goods brands...
I bet we’re in trouble 30.10.2024 4:50
Send us Fan Mail The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode focuses on the heavy reliance of football clubs on sports betting sponsorships. The industry's influence is ubiquitous, with betting companies sponsoring teams at all levels and even buying nami...
Olympic Gaming 15.10.2024 9:10
Send us Fan Mail The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. This episode discusses the International Olympic Committee's (IOC) decision to create e-sports Olympic Games, with the first three editions set to take place in Riyadh, Saudi Arabia, starting in 2025. It hig...
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