Samson Adepoju

Spin & Substance

Business EN ↓ 27 episodes

Welcome to "Spin & Substance" — the podcast that peels back the glossy layers of public relations, media strategy, and the news cycle to reveal what’s really going on behind the headlines. Whether you're a comms pro, a curious news junkie, or just someone who loves a good story, this show dives deep into the tactics that shape public perception, the psychology behind media messaging, and the fascinating facts that rarely make it to the front page.

Author

Samson Adepoju

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Dec 15, 2025

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Episodes

Social Media Crisis: Triggers, Defense, and Response 15.12.2025

Social Media Crisis Management Guide: Preparation and Response

Why the US Penny is Dead 14.11.2025

The End of the US Penny

Strategic Survival: How High-Performing Federal Comms Teams Do More with Less and Master the 24/7 Narrative 26.10.2025

Federal Communications Strategy Amid Budget Constraints

Beyond Spin: The Matts Playbook for Building Trust with Candor, Consistency, and the Head-and-Heart Strategy 14.10.2025

Authentic Strategy and Stakeholder Trust: A Corporate Affairs Perspective

The Creator's AI Crisis: How to Survive the Search Traffic Collapse and Keep the Human Voice Alive Online 14.10.2025

Preserving Creator Value in AI Content Discovery

The 8-Step Blueprint for Product Launch PR Success: Cutting Through Noise and Killing Vanity Metrics 11.10.2025

How to Plan Your Product Launch PR Campaign

Beyond the Checklist: Transforming Your 2026 PR Calendar into a Year-Long Communications Strategy 10.10.2025

2026 PR and Communications Content Calendar

Unlock the Click: 7 Data-Backed Secrets to Writing High-Converting Digital Headlines 07.10.2025

The Art of Digital Headline Crafting: 7 Headline Writing Tips for Your Digital Content

The Essential PR Insurance: Building a Social Media Crisis Plan Built for Speed and Authenticity 06.10.2025

Social Media Crisis Management Guide and Best Practices

The Pitch Playbook: How to Cut Through the Noise and Beat the 86% Rejection Rate in PR 02.10.2025

The complete guide to PR pitching 2025

Cracking the Comms Code: The 4 High-Impact Habits Top PR Teams Use to Measure Value and Prove ROI to the C-Suite 30.09.2025

Data-Driven Habits of Top PR Comms Teams

Post-ZIRP Survival: Why Customer Retention Is the New Acquisition Strategy and Profit Moat 28.09.2025

Why Chasing New Customers Could Sink Your CX Strategy.

The New PR Superpower: Mastering AI Prompt Engineering for 10% Revenue Growth 26.09.2025

The 50 Best AI Prompts For Public Relations Professionals

Microsoft Killed Skype - Hello Zoom and Google Meet 25.09.2025

Skype is now Microsoft Teams but is it the same?

Meta Connect 2025: From Ray-Bans to Neural Bands—The Fragile Future of Wearable AR Computing 24.09.2025

What Meta announced at Meta Connect 2025

AI is Changing Shopping - Will Consumers Buy In? 23.09.2025

AI continues to disrupt different industries

The Link Economy is Dead: ADAPT or VANISH 22.09.2025

Creator survival strategies in the AI synthesis era

American Eagle Marketing Jeans Campaign 21.09.2025

Great Jeans vs Great Genes

Dr. Umar Johnson - The Prince of Panhandling 21.09.2025

Will the FDMG Academy ever be opened?

Gettin That Promotion in PR - The Details 21.09.2025

A full PR campaign plan from start to finish.

Beyond the Hype - Mastering AI's Messy Reality For Real 19.09.2025

Why speed alone isn’t enough. A guide to AI-powered product development in 2025

2025 State of the Media Report 18.09.2025

A deep dive into the 2025 State of the Media Report

Jimmy Kimmel Has Been Cancelled 18.09.2025

Free speech and Jimmy Kimmel

Generative AI Updates 18.09.2025

Professional experiences with generative AI.

9/11 - 24 Years Later 11.09.2025

USA marks 24th anniversary of 9/11 terror attacks

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