Samson Adepoju
Spin & Substance
Welcome to "Spin & Substance" — the podcast that peels back the glossy layers of public relations, media strategy, and the news cycle to reveal what’s really going on behind the headlines. Whether you're a comms pro, a curious news junkie, or just someone who loves a good story, this show dives deep into the tactics that shape public perception, the psychology behind media messaging, and the fascinating facts that rarely make it to the front page.
Author
Samson Adepoju
Category
Podcast website
Latest episode
Dec 15, 2025
Where to listen?
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Episodes
Social Media Crisis: Triggers, Defense, and Response 15.12.2025 13:38
Social Media Crisis Management Guide: Preparation and Response
Why the US Penny is Dead 14.11.2025 10:37
The End of the US Penny
Strategic Survival: How High-Performing Federal Comms Teams Do More with Less and Master the 24/7 Narrative 26.10.2025 11:00
Federal Communications Strategy Amid Budget Constraints
Beyond Spin: The Matts Playbook for Building Trust with Candor, Consistency, and the Head-and-Heart Strategy 14.10.2025 13:37
Authentic Strategy and Stakeholder Trust: A Corporate Affairs Perspective
The Creator's AI Crisis: How to Survive the Search Traffic Collapse and Keep the Human Voice Alive Online 14.10.2025 12:19
Preserving Creator Value in AI Content Discovery
The 8-Step Blueprint for Product Launch PR Success: Cutting Through Noise and Killing Vanity Metrics 11.10.2025 13:29
How to Plan Your Product Launch PR Campaign
Beyond the Checklist: Transforming Your 2026 PR Calendar into a Year-Long Communications Strategy 10.10.2025 12:12
2026 PR and Communications Content Calendar
Unlock the Click: 7 Data-Backed Secrets to Writing High-Converting Digital Headlines 07.10.2025 13:18
The Art of Digital Headline Crafting: 7 Headline Writing Tips for Your Digital Content
The Essential PR Insurance: Building a Social Media Crisis Plan Built for Speed and Authenticity 06.10.2025 15:46
Social Media Crisis Management Guide and Best Practices
The Pitch Playbook: How to Cut Through the Noise and Beat the 86% Rejection Rate in PR 02.10.2025 18:01
The complete guide to PR pitching 2025
Cracking the Comms Code: The 4 High-Impact Habits Top PR Teams Use to Measure Value and Prove ROI to the C-Suite 30.09.2025 14:20
Data-Driven Habits of Top PR Comms Teams
Post-ZIRP Survival: Why Customer Retention Is the New Acquisition Strategy and Profit Moat 28.09.2025 15:19
Why Chasing New Customers Could Sink Your CX Strategy.
The New PR Superpower: Mastering AI Prompt Engineering for 10% Revenue Growth 26.09.2025 16:59
The 50 Best AI Prompts For Public Relations Professionals
Microsoft Killed Skype - Hello Zoom and Google Meet 25.09.2025 24:14
Skype is now Microsoft Teams but is it the same?
Meta Connect 2025: From Ray-Bans to Neural Bands—The Fragile Future of Wearable AR Computing 24.09.2025 13:16
What Meta announced at Meta Connect 2025
AI is Changing Shopping - Will Consumers Buy In? 23.09.2025 27:01
AI continues to disrupt different industries
The Link Economy is Dead: ADAPT or VANISH 22.09.2025 15:22
Creator survival strategies in the AI synthesis era
American Eagle Marketing Jeans Campaign 21.09.2025 7:37
Great Jeans vs Great Genes
Dr. Umar Johnson - The Prince of Panhandling 21.09.2025 19:18
Will the FDMG Academy ever be opened?
Gettin That Promotion in PR - The Details 21.09.2025 28:00
A full PR campaign plan from start to finish.
Beyond the Hype - Mastering AI's Messy Reality For Real 19.09.2025 21:42
Why speed alone isn’t enough. A guide to AI-powered product development in 2025
2025 State of the Media Report 18.09.2025 16:58
A deep dive into the 2025 State of the Media Report
Jimmy Kimmel Has Been Cancelled 18.09.2025 9:34
Free speech and Jimmy Kimmel
Generative AI Updates 18.09.2025 12:02
Professional experiences with generative AI.
9/11 - 24 Years Later 11.09.2025 5:22
USA marks 24th anniversary of 9/11 terror attacks
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