SPIFFY: Fresh Takes on Men's Grooming

Hair loss has never been more treatable. Between finasteride, minoxidil, transplants, red light therapy, and endless “optimization” culture, men now have more ways than ever to fight going bald. But not every guy wants to spend the rest of his life fighting it. In this episode of SPIFFY, Adam Hurly talks with Jack (aka GeekBro27), creator and moderator of the hugely popular r/bald subreddit, as we...

Veneers have a reputation problem. For some people, they’re the fastest way to a confident, polished smile. For others, they’re a one-way ticket to overly white, overly perfect “chiclets” that look nothing like real teeth. But when veneers go well... they're fantastic. They look natural, they stay fixed in place, and can last 2-3 decades. Let’s make sure you know how to get great veneers, and what...

Curious what it’s like being Hudson Williams’ go-to groomer? Adam Hurly sits down with Aika Flores, who’s shaped Hudson’s look across a whirlwind tour—from early editorials and Heated Rivalry press junkets through Oscars weekend. They cover Aika’s role, how she joined Hudson’s team, and the fast-paced tour—plus why he keeps a tight crew, her favorite looks, and how to get his “heartthrob” hairstyl...

Behind every male celebrity on the red carpet is someone most people never see: the celebrity groomer. The person making sure the hair, skin, beard lines, and last-minute touchups are flawless before the cameras start flashing. In this episode of SPIFFY , grooming journalist Adam Hurly (GQ, Robb Report, and founder of Blue Print by Adam Hurly) sits down with celebrity men’s groomer Kristen Shaw ,...

The word “synthetic” doesn’t always have the best reputation. By definition, it even means "fake or unnatural" or somehow inferior. And marketing would have you believe that "pure naturals" are always superior in cosmetics and fragrance. But in perfumery, synthetics are essential. They make modern fragrance safer, more sustainable, more stable, and far more creative than it could ever be with natu...

Hair loss is one of those slow-motion problems that’s easy to ignore… until a photo from above makes it impossible to unsee. So what’s actually happening when your hair starts thinning? And what should you do first if you want to keep it as dense as possible for as long as possible? In this foundational episode of SPIFFY , grooming journalist Adam Hurly (GQ, Robb Report, Esquire... and founder of...

We’ve laughed at toupees for decades… but the joke is getting stale. Modern toupees are shockingly real, increasingly popular, and helping millions of men take control of their confidence and appearance. So why does stigma still linger? And what’s it actually like to wear one? In this episode, grooming journalist Adam Hurly (GQ, Robb Report, founder of Blue Print by Adam Hurly) sits down with vira...

The numbers don't lie: Men are consuming beauty/grooming products more than ever... and some reports have them spending more money on self care products per month than women. So why isn't there a dedicated retail space for this customer, considering the grooming industry will pass $100 billion by 2034? In this episode, Adam and journalist Brennan Kilbane discuss the lack of a "Sephora for men", th...

Do you really need a deodorant for your entire body, much less for your junk? In this episode, Adam Hurly (GQ, Robb Report) is joined by fellow men’s grooming journalist Garrett Munce (Esquire, Men’s Health) to discuss the sudden proliferation of WHOLE BODY DEODORANTS.  Together they do a deep-dive on the category and a value judgement: Who is this product for? How do they work? And are they actua...

It’s not all CGI and makeup: There’s a reason many A-listers are looking way more refreshed these days, from Brad Pitt to Lindsay Lohan. It’s the face lift, which is better than ever. (And, if you read most articles,you’ll know it is more expensive than ever too… unless you know a few research +  smart negotiating tactics.) Also… what is the difference between a men’s facelift and a women’s? In th...

From Blue Print by Adam Hurly: SPIFFY is your source for the freshest takes on men’s grooming. Hosted by longtime men’s grooming editor Adam Hurly (GQ, Robb Report, Men’s Journal—and founder of Blue Print), SPIFFY dives into any and all aspects of self-care, head to toe, from hair loss to foot creams.  In each episode, Adam is joined by experts in the field, from doctors to journalists to barbers...