Spectruss
Spectruss Speakeasy Podcast
Spectruss Speakeasy: The Marketing & Business Podcast for Growth-Minded EntrepreneursWelcome to Spectruss Speakeasy, the podcast where marketing meets real business stories, and where relationships drive success. Hosted by Spectruss, one of Chattanooga’s leading marketing agencies, this podcast brings together business owners, industry experts, and creative minds to share their journeys, insights, and the strategies behind their success. From brand-building and digital marketing to content creation and campaign optimization, we dive deep into the ever-changing world of business growth. Whether...
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Episodes
Matt Brock on Blending Business and Law 25.06.2026 56:37
Matt Brock is not your typical DUI attorney. He has always thought like an entrepreneur first — when he opened his own firm, he already knew how to run a business, particularly online. That mindset is what sets him apart from the lawyers who only know the courtroom. In this episode of the Spectruss Speakeasy, Matt breaks down what it really means to defend someone's constitutional rights, why...
Jay Shaffer on Community Leadership and Networking 15.06.2026 1:04:34
Jay Shaffer has spent his career at the intersection of technology, entrepreneurship, and investing. He got his start at Sun Microsystems during the growth years of the internet, went on to co-found VoiceQuilt, and now serves as Market Director for VentureSouth Chattanooga and Board Member of Atlanta Technology Angels, where he co-leads the screening committee and analyst program. In this episode...
Charlie Brock on Family Business and Quantum Technology 01.06.2026 1:10:43
Charlie Brock grew up inside Brock Candy Company, a family business that started in 1906 and became one of the largest candy makers in the country. He watched it go public, get acquired, and eventually close its Chattanooga doors. Instead of slowing down, he founded a media company and sold it, co-founded the Chattanooga Renaissance Fund, ran CO.LAB, and led LaunchTN as CEO for five years to help...
Dr. Patricia McLelland on Women's Health, Functional Medicine, & Her Upcoming Book 14.05.2026 1:07:34
What happens when a doctor with 20+ years of experience stops defaulting to prescriptions and starts looking at the full picture? In this episode of Spectruss Speakeasy, host Sam Silvey, CEO and Founder of Spectruss, sits down with Dr. Patricia McLelland to talk about how functional medicine changed the way she practices and why slowing down often leads to better health outcomes than a quick fix....
Matt Hullander on Selling Your Business, Post-Exit Identity & Chattanooga's Next Chapter 29.04.2026 1:11:05
Matt Hullander sold Hullco to private equity in 2021. He walked into the Westin Hotel, signed the papers, introduced his buyer to 72 employees, then went and ate lunch by himself. Five years later, he has built V2 Strategy to help other home service owners avoid the mistakes he made, joined Legacy Dental Group as a partner across 7 practices in North Georgia, ran for mayor of Chattanooga, and is n...
Banking on Chattanooga: What 40 Years in the Room Actually Teaches You — with Ron Jones of Southeast Bank 27.03.2026 1:04:23
Most business owners treat banking like a transaction. Ron Jones has spent 40 years watching that mindset quietly limit — and sometimes kill — otherwise good businesses. In this episode of the Spectruss Speakeasy, Sam Silvey sits down with Ron Jones, Regional President of SouthEast Bank, for one of the most practical money conversations we've ever had on this show. Ron has been in commercial...
Ben Brown on Succession, Identity & Long-Term Private Equity 26.02.2026 1:01:05
In this episode of Spectruss Speakeasy, Ben Brown of Alderman Enterprises joins us to discuss succession, identity, and long-term investing. As the “Silver Tsunami” of retiring Baby Boomer owners builds, many founders are discovering that selling a company is as emotional as it is financial. Ben shares insights from real acquisitions, including a seller who struggled deeply after exiting. We also...
Winning with Discipline: Isaac Caldiero's American Ninja Warrior Story 22.01.2026 1:01:51
In Season 7, Isaac completed the challenge and claimed the prize that had eluded every competitor before him. But the win was just one moment in a much longer journey. In this conversation, we sit down with Isaac to talk about what it really took to get there, the years of preparation, the mental game, the physical grind, and the discipline required to compete at that level. We also dive into what...
From Venezuela To Business: Engineering Profit And Culture 11.12.2025 57:38
Profit isn’t what’s left over. It’s a choice you design into your business from day one. That’s the heartbeat of our conversation with Paul Batista, who pairs profit engineering with family systems therapy to help owners break free from the grind. Paul’s story runs deeper than dashboards. Three generations of his family fled authoritarian regimes, and that lived experience shapes a clear-eyed vie...
Aesthetics, Health & Growth: Janis Snaid Joins Spectruss Speakeas 27.11.2025 1:14:18
Want a med spa patients won’t leave for a $1 discount? We unpack the shift from selling units to prescribing outcomes, showing how a clear brand, rigorous KPIs, and year-long treatment plans build loyalty and higher lifetime value. Janice Snade shares what she’s seeing across practices right now: GLP‑1 medications changing faces and hair, teams unsure how to respond, and owners who don’t run the n...
Building a Business Around Healing with Erin Rayburn 06.11.2025 1:08:27
A 1,600-pound animal can read your heartbeat from four feet away, and it won’t lie to you. That’s why we sat down with a therapist who brings horses into the healing process, weaving equine therapy with EMDR to help clients move past trauma, anxiety, and the tech-driven jitters that keep so many of us stuck. From a hilarious origin story involving beer miles to a jaw-dropping barn breakthrough, th...
Why lifestyle wins over quick fixes in perimenopause and weight loss — with Dr. Patricia McLelland 14.10.2025 1:11:40
Feeling lost between hot takes on hormones and the latest weight-loss shots? We brought in Dr. Patricia McLellan, Vanderbilt-trained, Emory-residency, 27+ years in women’s health, to cut through the noise with a calm, practical roadmap. We unpack the six-prong framework she leans on: diet, exercise, sleep, stress management, appropriate supplements, and medical interventions used in the right ord...
Clay Watson's Journey Through Business and Life 23.09.2025 1:00:59
When Clay Watson's helicopter plummeted 1,500 feet after losing its tail rotor above a Hawaiian lava field, he had just enough time to begin the Lord's Prayer before impact. That harrowing moment in June 2022 forever changed how the third-generation leader of Mountain View Auto Group approaches both business and life. Whether you're fascinated by family business dynamics, the resili...
How Breach Recovery Became Big Business with John Anthony Smith 12.08.2025 1:11:33
What if everything you thought you knew about cybersecurity was dangerously wrong? John Anthony Smith, Founder & Chief Security Officer of Fenix24, delivers a wake-up call that will fundamentally change how you think about protecting your organization's digital assets. The hard truth: 86% of organizations don't have a single survivable backup copy, and since January, over 90% of back...
Freight, Fuel & the Future: Sustainability and Innovation in Trucking | Matt McLelland 09.07.2025 1:27:54
In this episode, Sam Silvey sits down with Matt McLelland , VP of Sustainability and Innovation at Covenant Logistics, for a real and honest conversation about the future of freight, green energy, and what it actually takes to move toward sustainable trucking. From the truth behind hydrogen and electric trucks to the economics of clean energy, Matt breaks down what most people get wrong about “goi...
Seth Cathy: Motorcycles, Family Legacy, and the Real Story Behind Chick-fil-A 13.06.2025 1:39:01
Seth Cathy, grandson of Chick-fil-A founder Truett Cathy, joins us for an incredible conversation that spans three generations of entrepreneurship, adventure, and staying grounded despite massive success. We explore the remarkable origin story of Chick-fil-A - from Truett's Depression-era childhood where "the only toy he had was his brother's loose tooth" to selling Coca-Cola b...
How The Barn Nursery Bloomed into a Third-Generation Success Story | Cole Webster 22.05.2025 1:02:32
In this episode of Spectruss Speakeasy, Sam sits down with Austin Webster, third-generation president of The Barn Nursery, to explore how a humble $1,500 roadside fruit stand grew into one of the top nurseries in the country. Austin shares fascinating insights about the plant industry—from seven-year topiary growing processes to managing over a million plants annually—and reveals how Chattanooga&a...
From Skeptical Bankers to 8 Gyms: High Point Climbing's John Wiygul | Spectruss Speakeasy Podcast 18.04.2025 1:01:08
In this episode of Spectruss Speakeasy, Sam Silvey sits down with John Wiygul, founder and president of High Point Climbing and Fitness. From explaining what rock climbing even was to skeptical bankers 12 years ago to now operating eight facilities across three states, John shares the remarkable journey of building the Southeast's premier climbing gym brand. A lifelong climber who used to ski...
The Founder's Journey: Risk, Resilience, and Rewards | Sam Silvey and Jonathan Bragdon 07.04.2025 1:18:38
In this episode of Spectruss Speakeasy, Sam Silvey sits down with Jonathan Bragdon, founder of Capacity Ventures, to explore the contrarian approach to venture capital in today's economy. Jonathan shares his journey from building and exiting companies to launching a venture fund focused on capital-efficient businesses in the Southeast. With decades of experience as both founder and investor,...
Challenges of Modern Dermatology | Emily Brewer – Ep 6 27.03.2025 28:57
In this episode of Spectruss Speakeasy , we're diving skin-deep with Emily Brewer, founder of The Derm Center in Chattanooga and host of the upcoming Derm Expert Podcast . With 17 years in dermatology, Emily shares her journey from accidental discovery to passionate provider, her patient-first philosophy, and the psychology behind skincare. We talk real skin struggles—from rosacea to melanoma...
Legacy, Branding & Making It Happen | Carter Fowler Ep. 5 13.03.2025 1:04:23
For 140 years, Fowler Brothers Home & Patio has been more than just a business—it’s been a legacy. In this episode of Spectruss Speak Easy , Carter Fowler shares what it takes to keep a fifth-generation family business thriving when less than 1% make it this far. From honoring tradition to embracing change, Carter dives into the power of consistency, branding, and building trust with customers...
Art, Business & Authenticity | Genesis the Grey Kid Ep. 4 04.03.2025 59:52
Podcast Description: In this episode of Spectruss Speakeasy , we sit down with Genesis the Grey Kid , a multidisciplinary artist, poet, and creative entrepreneur, to explore the intersection of art, music, business, and culture . From Chattanooga’s creative scene to navigating the music industry, Genesis shares raw insights on staying authentic in a world driven by algorithms. We discuss his trans...
Lucky Number 13: The Shift That Changed Everything | Justin Aragon Ep.3 25.02.2025 25:41
In this episode of Spectruss Speakeasy , we’re throwing superstition out the window— screw unlucky 13, we’re making it lucky! 🚀 Sam Silvey, founder of Spectruss, sits down with longtime creative director Justin Aragon to reflect on 13 years of building brands, wild pivots, and design that made waves. From sleeping on a futon in a one-room office to crafting iconic brands like Hutton & Smith B...
Lucky Number 13 - The Beginning of Spectruss 21.02.2025 22:33
This episode dives into the personal journey of Sam Silvey, owner and founder of Spectruss, who transitioned from professional cycling to building an award winning, full service marketing and advertising company. Key themes include embracing change, learning from setbacks, and the importance of a strong foundation in entrepreneurship. • The decision to drop out of school for cycling • The challen...
Spectruss Racing: The Roots 06.02.2025 18:12
A deep dive into the passion, history, and behind-the-scenes moments of Spectruss Racing. Hosted by Sam and Zach, this podcast explores the journey, challenges, and stories that built Spectruss Racing from the ground up. For more information, visit our website www.spectruss.com
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