Specified: Building Materials & Construction Growth Podcast

I love learning new things about business and pushing my comfort zone. Most of us attempt to learn new things by reading books on our subject matter of choice, but those books often make the task at hand seem more linear and straightforward than it actually is. How do you apply those lessons to your actual life and business? Check out this episode of Tats Talks for more! Please reach out if you ha...

John Kenney is the COO and Technical Director at Cotney Construction Law.  In this episode of Specified Growth Podcast, John discusses the areas where most roofing companies struggle and what they can do to avoid those challenges. He also talks about his fascination with roofing throughout history and what we can learn from the past. Don’t miss this episode of Specified!  Please reach out if you h...

Diana Fisler is a Building Materials Consultant for ADL Ventures. In this episode of Specified Growth Podcast, Diana discusses the different types of innovations and how to disrupt a market. She also discusses the building materials industry and the challenges entrepreneurs face when trying to transform the market. Don’t miss this episode of Specified! Please reach out if you have any feedback or...

Everyone wants to improve their organization or company, and most of us have a list of things we want to accomplish to make that happen. Prioritizing and time management are important factors to consider when you’re trying to tackle this list. Listen to this episode of Tats Talks for more! Please reach out if you have any feedback or questions. Enjoy!  Twitter: @TatsuyaNakagawa Instagram: @tats_ta...

Bob Weygant is the Founder of Sumex Design, which specializes in CAD development and guide specifications for building product manufacturers. In this episode of Specified Growth Podcast, Bob discusses how to write specifications that speak to your marketing message. He also discusses the challenges that larger companies face when it comes to adopting new technologies, what entrepreneurs need to fo...

Allison DeFord is the Founder of FELT Marketing for Manufacturers. She’s also the co-host of the MFG OutLoud Podcast, which features courageous conversations about sales and marketing for today’s manufacturers.  In this episode of Specified Growth Podcast, Allison discusses how she got into podcasting and what it has taught her. She also talks about marketing for manufacturers and how to know if y...

Have you been facing a problem in your business or life that you’re stuck on? There’s always a way to improve your situation when you take ownership of the problem and stop blaming things outside of your control. Listen to this episode of Tats Talks for more! Please reach out if you have any feedback or questions. Enjoy!  Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa...

Dave Cooper is a modular home expert and has been in the industry for 20 years. He runs DaveCooper.live, which is an editorial series about innovation in construction.  In this episode of Specified Growth Podcast, Dave discusses how things have changed over the years for modular construction, and what we can expect to see in the future. He also talks about some of the issues the industry is facing...

Scott Jolly is the Owner and Founder of Site Consulting Specialists. SCS is an asphalt and paving property consultant group. In this episode of Specified Growth Podcast, Scott shares his journey and how he found his way into the industry. He also discusses some of the common challenges he sees contractors face, why he loves LinkedIn, and much more! Please reach out if you have any feedback or ques...

Is it possible to change people’s minds when it comes to your marketing and sales? Can you convince everyone? There are 3 categories of prospects you’re going to come across when marketing your product or service. It’s important to know the difference so you can maximize your resources. Listen to this episode of Tats Talks for more! Please reach out if you have any feedback or questions. Enjoy!  T...

Matthew Carli is the Director of Innovation and Strategic Planning at LATICRETE.  In this episode of Specified Growth Podcast, Matthew discusses how he got into innovation and where the construction industry is headed. He also discusses some of the barriers that start-ups face when trying to grow in the building materials world, and much more. Don’t miss this episode of Specified! Please reach out...

Phil Colón is the Founder and Chief Creative Officer at Project 2050. Project 2050 is a cause marketing and brand strategy consultancy. In this episode of Specified Growth Podcast, Phil discusses the current tug of war that is taking place between branding and consumer science, and the importance of being able to connect emotionally to your consumer. He also talks about cancel culture, and having...

Should you be comparing yourself to your competitors and others in your industry? There are a couple ways to look at it. Listen to this episode of Tats Talks to hear my take on comparison and how to do it in a positive and beneficial way. Don’t forget to subscribe! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya N...

Mike Fiorenza is the Chief Operating Officer at Bundren Painting. He’s been in the construction industry for many years in numerous roles, and has great leadership and personal development skills.  In this episode of Specified Growth Podcast, Mike discusses his open-door policy and how to run effective meetings with your team. He also discusses branding in the construction industry, and much more!...

Garry Ridge is the Chairman of the Board and CEO at WD-40 Company. He’s been with the company since 1987, and has been instrumental in making them the global brand they are today. In this episode of Specified Growth Podcast, Garry discusses how he’s managed to be successful at the WD-40 Company for so many years, and what drew him there in the first place. He also talks about what it takes to be a...

I love trying new things! This episode of Tats Talks was recorded live during one of my recent LinkedIn Live sessions (make sure to connect with me via LinkedIn to see future live events). Join me for this episode of Tats Talks as I discuss how I’ve been able to make marketing in the building materials industry, “cool”. Please reach out if you have any feedback or questions. Enjoy!    Twitter: @Ta...

Ryan Shantz is the Founder of SumoQuote. SumoQuote is an SaaS tool that allows contractors to create quotes fast, professionally and branded for their specific company. In this episode of Specified Growth Podcast, Ryan discusses his journey as an entrepreneur and how SumoQuote got started. He also talks about some of the tech trends to look out for in the roofing industry and what to expect in the...

Kim Scott is the author of the best-selling book, Radical Candor: Be A Kickass Boss Without Losing Your Humanity. She has been a CEO coach and consultant at Dropbox, Twitter, and other world-class tech companies. In this episode of Specified Growth Podcast, Kim talks about the meaning behind radical candor and how you can use it to make you a better boss. She also discusses the importance of solic...

The marketplace is always shifting and changing, and companies of all sizes need to make sure they are staying aligned. Do you have a fixed mindset when it comes to the products and services you provide? Do you listen to your customer and pay attention to their needs? Check out this episode of Tats Talks to learn how to stay competitive in today’s changing market, and make sure to subscribe!  Plea...

Bill Kent is the CEO of Team Horner Group. Bill joined the company back in the 1970’s when it had only 3 employees, and today they employ just under 600 people.  In this episode of Specified Growth Podcast, Bill talks about his journey in the industry and how he developed his leadership style. He also discusses some of the tough choices that leaders and entrepreneurs have to make. Don’t miss this...

Brad Soper is a Partner and Board Member at Simon-Kucher & Partners. They specialize in commercial growth strategies, pricing, and sales effectiveness for B2B companies.  In this episode of Specified Growth Podcast, Brad discusses how companies can make the transition to value-based pricing and the benefits that come with it. He also talks about some of the common mistakes companies make when pric...

I love to help people whenever I can and make meaningful impacts on people’s lives. Sometimes in order to help people effectively, you have to be proactive and find out what they need without them actually asking for help. Check out this episode of Tats Talks to learn how to give people help more effectively, and make sure to subscribe!  Please reach out if you have any feedback or questions. Enjo...

Eric Anderton is an experienced construction consultant, and has been in the industry for over 25 years. He’s also the host of the popular podcast, Construction Genius: A Leadership Master Class. In this episode of Specified Growth Podcast, Eric discusses the importance of performing at a high level on a consistent basis, and shares his personal practice that he follows for achieving that. Eric al...

Shep Hyken is a customer service and customer experience expert. He is Chief Amazement Officer at Shepard Presentations, and is a New York Times and Wall Street Journal best-selling author. He’s also been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.  In this episode of Specified Growth Podcast, Shep talks about the key to providi...

Have you ever received negative feedback or criticism online? It’s natural to get defensive when you’re faced with something negative on social media, but it’s really important to try and understand where they’re coming from. There might be a valuable lesson there! Listen to this episode of Tats Talks for more.  Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNak...