Spark Sessions | Public Label Agency Podcast with Summer DuBois

The conversation explores the evolving landscape of retail media networks, focusing on the strategic choices and challenges faced by brands in navigating platforms like Amazon and Walmart. It delves into the importance of measurement, the impact of retail media networks on brands, and the nuances of vendor relationships. The conversation delves into the challenges and opportunities in retail media...

Summary In this episode, Summer DuBois engages in a thought-provoking conversation with Sayf Sharif, co-founder and president of Three Bears Data. They explore the intersection of data, marketing, and human behavior, with Sayf sharing his unique journey from archaeology to digital marketing. He emphasizes the importance of understanding consumer behavior through data, likening it to the archaeolog...

Mission driven brands are everywhere, but most never reach scale. In this episode, fractional CMO and operator Hannah Robbins breaks down what separates the brands that grow from the ones that stall. She explains how founders should define a real consumer value proposition, why early stage companies misunderstand their audience, what proof of concept actually means, and how to avoid bad channel de...

In this episode of Spark Sessions , Summer DuBois talks with Ted Ning , founder of Forum for Naturals , a collective of marketing and sustainability leaders from some of the most innovative natural and organic brands in North and South America. What began as a check-in during the early days of COVID has evolved into a thriving peer network that helps brand leaders share challenges, swap insights,...

In this conversation, Ken Fenyo shares his extensive experience in the retail industry, focusing on the evolution of loyalty programs, the importance of data in understanding shopper behavior, and the innovations driven by AI and automation. The discussion highlights the need for collaboration between brands and retailers, the significance of integrating media into the shopping experience, and the...

In this episode of Spark Sessions , Summer DuBois sits down with Ashley Tschiggfrie and Stephanie Rakos to explore what it really takes to lead experiential marketing in the spirits industry. From recruiting and training brand ambassadors to managing activations across diverse markets, they break down the systems, people, and precision that make XM work in the field. The conversation digs into the...

In this conversation, Chuck Aikens shares his journey through the marketing and technology landscape, emphasizing the transformative power of AI. He discusses the challenges and opportunities that come with embracing AI, the importance of collaboration, and how AI is reshaping shopping behaviors. The dialogue also touches on the partnership between Shopify and OpenAI, the concept of a six-minute s...

In this episode of Spark Sessions, Candie Velasco , the group creative director at Public Label, shares her creative journey from childhood to her current role. She discusses the importance of women in leadership positions within the creative industry, the iterative process of creativity, and how AI tools are changing collaboration. Candie also emphasizes the significance of emotional connections...

Summary In this conversation, Brian Kittelson discusses the integration of immersive commerce and experiential marketing, emphasizing the importance of creating authentic brand experiences that drive consumer engagement and conversion. He outlines the key elements for successful experiential events, the role of brand ambassadors, and the challenges faced by legacy brands in adapting to a rapidly c...

In this conversation, Benjamin Kennedy discusses the journey of creating Fable, a cannabis-infused beverage brand. He shares insights on product development, branding, and the challenges of navigating distribution in a new market. The discussion also covers the importance of understanding consumer behavior, the impact of digital marketing, and the lessons learned from transitioning into entreprene...

In this conversation, Megan Cohn discusses the evolving landscape of data and marketing, emphasizing the importance of understanding audience behavior, emotional insights, and the role of AI in commerce strategy. She highlights the need for marketers to adapt to changing consumer behaviors, particularly among different generations, and the significance of emotional drivers in shopping decisions. T...

In this episode, Summer shares her experiences from the Cannes creativity festival, discussing the intersection of creativity and AI. The conversation explores the importance of human creativity in the age of AI, the significance of contextual relevance in marketing, and the ethical considerations surrounding AI and copyright. The hosts emphasize that while AI can assist in creative processes, it...

In this episode of Spark Sessions , we sit down with Laura Mellor, a seasoned leader in experiential marketing, to explore the evolving intersection between shopper marketing and immersive commerce. Laura shares her unique journey from traditional CPG marketing to leading cutting-edge experiential campaigns, offering insights into how brands can build deeper connections with consumers through real...

In this episode of Spark Sessions, Summer and Morgan sit down with CEO Brian Kittleson to discuss the evolution of shopper marketing into a broader concept of commerce. They explore the importance of building brand love, understanding consumer behavior, and the role of creativity in driving conversions. Brian shares insights from his extensive experience in the industry, including the significance...

What happens when sales, marketing, and retail media truly converge? In this episode, VP of Commerce McCord Chapman joins Summer and Morgan to unpack his recent experience judging the Effies. From evaluating groundbreaking shopper campaigns to wrestling with the role of AI in creative strategy, McCord shares sharp takes on the future of agency work, retail media, and why nuance still beats automat...

AI is transforming the marketing world—so how can agencies adapt and thrive? In this episode, Morgan McAlenney and Summer DuBois-Lenderman dive into AI's role in the future of agencies, from reimagining workflows to enhancing client success. They discuss the challenges, opportunities, and the roadmap to AI integration at Public Label. Tune in for insights on navigating AI adoption, future-proofing...