South Africa Tech Marketers

Episode Summary In this episode of South African Tech Marketers, Masechaba “Chabi” Setsubi, Social Media Lead at VML, takes us behind the scenes of managing Coca-Cola’s social media across Southern, East, and Central Africa. From publishing to production to agency life, Chabi has built a career around storytelling, collaboration, and community building. She shares what it takes to create real-time...

In this episode of South African Tech Marketers, Andrina Diedericks, Marketing Manager at CloudSmiths and former enterprise marketing leader at Google Cloud, shares her journey from building brands in biometrics and SaaS to driving adoption for hyperscalers and startups. Now helping launch Fabe DX, an AI platform designed to give small businesses affordable tech consulting power, Andrina reflects...

Episode Summary In this episode of South African Tech Marketers, Imke Dannhauser, co-founder of WS&O, shares her bold move from Google—where she led marketing for Search and AI in South Africa—to launching a startup focused on helping businesses crack their value propositions. Imke reflects on how milestone moments reshaped her career path, why startups fail without a clear “why us,” and what...

In this episode of South African Tech Marketers, Pierre Cassuto, Global Chief Marketing Officer at Humanz, unpacks the realities of influencer marketing—from pricing models to scaling relationships—and why South African marketers are uniquely positioned to lead in this space. Pierre shares his global journey from Ogilvy Paris to building Humanz into an AI-powered influencer platform across six cou...

Episode Summary In this episode of South African Tech Marketers, Kopano Mashoana, founder and managing director of KPRM Media Solutions, shares her inspiring journey from freelancing during university to building a purpose-driven agency centered on conscious marketing. Kopano opens up about the grit it takes to grow a business from scratch, why empathy and storytelling are the foundations of great...

Show Notes: In this episode of SA Tech Marketers, we sit down with Khanyisa Melwa, SABC’s Marketing Manager for Digital, to unpack what it takes to lead digital transformation inside one of South Africa’s most iconic media institutions. From a “mixed masala” career spanning tech, agencies, and FMCG to reimagining public broadcast strategy in a streaming-first world, Khanyisa offers hard-earned ins...

In this episode of SA Tech Marketers, we sit down with Zekhethelo “Zee” Chiliza, Digital Marketing Manager at Benefit Cosmetics South Africa. From spoken word poetry and legal studies to broadcasting, influencer strategy, and leading the local digital voice for a global beauty brand—Zee’s story is a masterclass in adaptable storytelling. Tune in for an inspiring conversation on how South African m...

In this episode of South Africa Tech Marketers, we sit down with Tracey-Lee Zürcher-Campbell, Head of Marketing at Payflex, to unpack her remarkable pivot from storytelling in journalism to leading brand, performance, and Martech strategy in one of South Africa’s most recognisable fintechs. With a tiny team, a powerful agency model, and a relentless focus on efficiency, Tracey-Lee shares how she’s...

In this high-value episode of SA Tech Marketers, Kirsty Lang sits down with Nthabiseng Makgatho, a powerhouse brand and marketing strategist whose career spans two decades and some of South Africa’s most iconic companies. Nthabi shares battle-tested strategies for aligning marketing with business outcomes—especially relevant to marketers navigating resource-constrained environments in both startup...

Pabi Kgadima, founder of Euphony Brands, joins us to share her remarkable career journey from working at MAC, L’Oréal, and Apple to building a thriving marketing agency that serves beauty, wellness, and medical professionals. In this episode, Pabi opens up about pivoting industries, learning brand strategy in the deep end, navigating complex medical regulations, and the human-centered philosophy t...

In this episode of South African Tech Marketers, we’re joined by Palesa Ramafola—better known as OG PARLEY—a creative strategist, digital lecturer, social media coordinator, and award-winning content creator with 90K+ followers across Instagram, TikTok, and YouTube. Palesa has built her personal brand from scratch while managing corporate social teams, leading cross-platform campaigns, mentoring e...

This episode of South African Tech Marketers features Candice Jenkinson — a strategist who didn’t follow the “linear” path to global tech, but built one of her own. Candice brings nearly 20 years of experience across agencies, FMCG, retail, B2B, and now SaaS, and currently leads product marketing at Metaphor, a 40-year-old UK-based software company. She joined Metaphor after running a high-stakes...

In this episode of South Africa Tech Marketers, we sit down with Sinethemba (Swelihle) Mlotshwa, Marketing and Brand Lead at Beauty on TApp. Just three years into her career, Sinethemba has carved out a leadership role in one of South Africa’s rising beauty and e-commerce startups — a brand specifically built to serve African skin needs. She shares a candid look into the realities of fast-tracking...

In this episode of South African Tech Marketers, we dive into the remarkable and refreshingly honest story of Monde Mtolo, Digital Director at Stratitude. Monde shares how he hustled his way from a university student experimenting with Canva and selling furniture on Facebook Marketplace, to now leading digital marketing strategies for high-profile clients. His story is a powerful blend of entrepre...

In this episode of South African Tech Marketers, we sit down with Devlin Lakay, Marketing Manager at Namola (part of MultiChoice Group), to unpack the realities of building a marketing career that’s not only successful—but deeply aligned with who you are. Devlin’s 15+ year journey has taken him from research roles at Unilever and SAB, to leading flagship campaigns for Castle Lager and Vodacom, to...

In this episode of South African Tech Marketers, we sit down with Nomalanga Dlamini, a digital marketing consultant whose career has spanned freelancing, in-house roles, and now agency life. Her story is not a polished LinkedIn case study—it’s the real, gritty progression of someone who’s figured things out on the job, built a client base from scratch, and learned when to pause, pivot, and upskill...

In this episode of South Africa Tech Marketers, Dean Civin, Digital Marketing Manager at ASUS, shares his unconventional path from financial advisor to leading digital strategy at one of the world’s top consumer tech brands. He reflects on his early days working on Vodacom’s “Please Call Me” and digital services, shifting into brand-side work at Huawei, and finally landing at ASUS where he drives...

In this episode of South African Tech Marketers, host Kirsti Lang interviews Serisha Pillay, Divisional Manager at Vitality Global, about how she went from a marketing intern to leading global marketing campaigns. Serisha shares how she built a personal brand on LinkedIn, transitioned from B2C to B2B marketing, and developed the mindset and skills that helped her break into international tech. For...

In this episode of South Africa Tech Marketers, Kirsti Lang sits down with Kirsten Van Rooyen, Associate Director of Marketing Strategy at Superside, to unpack what it takes to build a global marketing career from South Africa. Kirsten shares her non-traditional path—from working in the music industry to leading marketing strategy for a fully remote, global company. She breaks down how South Afric...

In this episode of South African Tech Marketers, Shea Karssing breaks down exactly how she built a high-paying international writing career, landed global tech clients, and priced her services in USD—without relying on local pay scales. Shea started her career as a journalist in South Africa before transitioning into freelance SEO writing. As the demand for specialized content grew, she pivoted to...

In this episode of South African Tech Marketers, Herman Eloff, Chief of Staff at Turning Pro Podcast, breaks down exactly how he landed two international marketing jobs—and how you can do it too. Herman started his career as a crime reporter in South Africa before transitioning into digital media. As the media landscape shifted, he pivoted to content marketing, leading digital teams and working wi...

In this episode of South African Tech Marketers, Elana Kroon, Senior Content Manager at Eat App, shares the real playbook for breaking into global SaaS marketing, scaling content with a lean team, and building a career in international tech—without ever leaving South Africa. Elana started her career as a journalist, covering breaking news and entertainment stories. But as the media industry shifte...

In this episode of South Africa Tech Marketers, Sivu Giba, founder of Sibubukle Media, shares her journey from marketing graduate to building a thriving media empire in the Eastern Cape. From working on international productions like Mad Max: Fury Road to creating a one-stop media shop serving global clients, Sivu offers practical insights on building a business that bridges local talent with inte...

In this episode of South Africa Tech Marketers, Zara Ally Said , Director of Operations at FCB Africa, shares her fascinating journey from teenage TV presenter to advertising industry leader. Starting with no experience but plenty of determination, Zara reveals how creativity, calm leadership, and strategic networking shaped her success in South Africa's competitive advertising landscape. Topics D...

In this episode of South Africa Tech Marketers, we sit down with Gila Shapiro, Product Marketing Manager at Riverside FM, to explore her unconventional journey from drama student to global tech marketing. With experience at three international companies, Gila shares candid insights about breaking into remote work, leveraging South African strengths, and building a successful global marketing caree...