Sounds Profitable

Today in the business of podcasting: Nick Cicero talks about how audio fills existing time instead of fighting other hobbies, a look at a middle-class podcaster returning after seven years away, Google has C&D'd a company trying to measure them like TV, and Voxtopica has launched The Timbre Awards. Click here to read all the stories in full and find links to every article covered.

This week in the business of podcasting: CoHost's new State of Podcast Agencies, Podcast Movement Evolutions talent announced, podcasting's surprising "age of acquisition" potential, and The Ambies voting is live until February 5th. Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every li...

Today in the business of podcasting: why mid-tier creators are the industry's next big growth option, equity at podcast conferences, Podcast Movement SXSW talent announced, podcast growth health checks with Bumper, and the IAB has a 2026 outlook for US ad spend. Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsP...

Today in the business of podcasting: Signal Hill Insights points to podcasting's next big demographic to target, a look inside Goalhanger's video strategy, and 1 in 3 podcast creators have quit over time, let's talk about why (and how to help). Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and...

Dr. Byron Green-Calisch gives and overview of changes being made behind the scenes at Podcast Movement and Sounds Profitable to build equity in the industry event space.  Written by Dr. Byron Green-Calisch Edited by Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Today in the business of podcasting: The Podcast Show London announces open submissions for panels and speakers, Podscribe discusses incrementality in their latest PPB, about half of UK and US consumer spending is driven by Gen Alpha, and CoHost published their annual State of Podcast Agencies report. Click here for all the links covered today! You can also find an archive of everything covered on...

Today in the business of podcasting: audio becoming more vital to programmatic buys, Netflix CEO says they compete with YouTube in "every dimension", Substack launches a streaming app for CTV, and The Ambies voting is live until February 5th. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsPro...

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, pushback to "Podcasting is dead" and Goalhanger crosses 250k subscriber milestone. Click here for all the links covered today ! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road takes a look at Health & Fitness podcast advertising data. Click here for all the links covered today ! You can also find an archive of everything covered on this show by heading to The Download's se...

Today in the business of podcasting: more added to the SXSW 2026, On Air Fest expands their February lineup, a reaction to "podcasts are dead," and Netflix doubled their ad revenue last year. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

The WHO and WHY of podcasting are important, but you have to get them in the correct order. Written by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV in 2026, and the CBC's submission period is coming up fast. Click here for all the links covered today ! You can also find an archive of everything covered on this show by heading to The Download's sec...

Chatbots are changing PR’s place in the media ecosystem, let’s talk why.   Written by Molly DeMellier Edited by Bryan Barletta and Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.

This week in the business of podcasting: Deloitte's 2026 predictions for podcasting, seeking syndication with content creators, and SuperAwesome acquires Starglow Media. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. 

This week in the business of podcasting: The Golden Globes debuted Best Podcast as a category, Spotify is looking out for podcasters, and iHeartRadio embraces open RSS with their new video ingestion protocol using Podcasting 2.0 framework.  Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. 

Experimentation is healthy, but expansion at all costs includes the cost of ignoring the audience that built everything in the first place.  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.

This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for sports rights holders and brands, and a look at PodcastAdBlock. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to t...

Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles.  Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their video podcast capabilities in their "creators first" initiative.  Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to tod...

Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and new audiences for venues), and Meta beefs up podcast promo capabilities on Threads.  Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here...

Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts consumed on TVs in October, and all signal/no noise with music videos.  Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go direc...

Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights looks back at the year in research.  Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the UK in 2025. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Podcasting has a creator churn problem that needs fixing.  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conversion than audio podcast ads, and podcasts formally get a seat on the UK Creative Industries Council.  Find links to every article covered by heading to the Download section of SoundsProfitable.com, o...