Sounds Profitable

Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner.  (Read more on the subject: In Defense of Third-Party Podcast Solutions .) What former Spotify exclusives ‘Armchair Expert’ and ‘Anything Goes’ can reveal about audiences by Amrita Khalid The FTC updated its endorsement guidelines for the first time since 2009—an...

Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul Riismandel Acast Supercharges US Leadership This year’s upfronts deals, broken down by Kelsey Sutton

Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics.  Written by Tom Webster Edited by Bryan Barletta Audio editing by Gavin Gaddis Assembled with  Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more infor...

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCast Top 15 podcast advertisers in Australia Google Repays Advertisers After Report of Low-Quality Ads by Garett Sloane Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking...

Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business Shifting Share of Ear: A nine-year comparison of radio and podcasts Mattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia And for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener ....

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One Place Q2 Earnings Calls in Podcasting Why some publishers are reducing their podcast slate to try to grow their audio businesses Quick Hits: The Song of the Summer, and the Joe Rogan Problem   Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two L...

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video? Connect Patreon to Spotify and Stream Your Favorite Podcasts in One Place How ad tech’s measurement titans are pivoting to attention and activation Indie agency census reveals expected areas of ad spend growth And for the rest of the news… Digiday has a guide for w...

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita Khalid Podcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara Guaglione CTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of the news: Arrow Media has been appointed Acast’s commercial...

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure.  Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For mo...

Here's what you need to know for today in the business of podcasting:  “True potential” in Sirius XM podcast biz  by Brad Hill Why concerns of influencer marketing oversaturation are overblown by Kristina Monllos When Podcast Apps Miss The Mark by Steve Goldstein How soft is the ad market, really? By Ryan Barwick…as for the rest of the news: Eric Nuzum reflects on what makes a good podcast host ,...

Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businesses Magnite And FreeWheel Link Up In The Name Of Interoperability Acast to focus on automation to ‘create value’ for advertisers Top 3 podcasts in U.S. remain the same over two years The Media Rating Council is angling for better clarity...

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hope the kids podcast listener report Quick Hits: Introducing The Download by Bryan BarlettaThe Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap c...

Here's what you need to know for Thursday, August 3rd. Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio. RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount Spotify - WPP & Spotify Announce First-of-its-Kind Global Partnership MediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, Study...

Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley Carman SiriusXM is betting big on its next-gen app by Amrita Khalid Good Karma Brands to run operations, sales for ESPN Radio by Andrew Bucholt As strikes halt Hollywood projects, the TV ad industry is on the line by Kelsey Sutton Future of TV Briefing: How to...

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting. Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds.  The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iH...

Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table? Spotify's Q2 Earnings Call Your favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick Hits: Only Be Kind by Tom WebsterThis week, Tom writes about the legacy of Frank Cody and a life philosophy he brought to radio that podcasting would do well to implement: Only be kind. NewsGuard La...

Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life.  Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

Stories covered: U.S. podcasters are attracting more international listeners Why a ‘podcast election’ is unlikely Ad overexposure on CTV hurts streamers as much as brands. Quick Hits: Will Podcast Ad Revenues Double by 2025? Not Without These Five Things by Tom Webster. Podcasts draw devoted audiences, but ad spending lags by Catherine Wolf. The Rumors of Podcasting’s Death Have Been Greatly Exagg...

Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with  Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit  soundsprofitable.co...

Articles covered: Breakdown of FTC Endorsement Guidelines YouTube Tests Crackdown On Ad Blockers This LinkedIn article could have been a video podcast. Quick Hits: Spotify hits the 100,000 mark for video podcasts  MediaMath Files For Bankruptcy, Owes Hundreds Of Millions. mowPod Supercharges Self-Serve Platform with AI-Powered Ad Copy and Precision Targeting

Articles covered: The Podcast Opportunity SXM Shuts down Stitcher Film and TV have collapsed over the last decade. Quick Hits Long Read- Podcasts, a hot advertising medium by Ruby Derrick  ThePodcastHost.com  Publishes ‘IndiePod Manifesto’ Off the Back of Independent Podcaster Census Data Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers For Media Buyers

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofit...

Articles covered: Quick Hits: Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The new study uncovers the latest thinking from buyers on the current state of podcasts advertising, and the strengths and weaknesses of buying the medi...

This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about the future of celebrity podcasting? Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Pro...