Sounds Profitable

Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan Yuen Meet Podcast X-Ray by Dan Misener Toyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL” AI-powered podcast ad producer AudioStac...

If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles...

Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy Guy Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 by Kimeko McCoy What People Are Doing When They Aren’t Listening To Your Podcast by Steven Goldstein Spotify Reports Fourth Quarter 2023 Earnings

Here's what you need to know for today in the business of podcasting: Spotify’s Multiplatform Strategy, Rogan Going Public WTF is accreditation for Black-owned publications? By Sara Guaglione AdvertiseCast Marketplace Podcast Advertising Rates …as for the rest of the news: Andrew Goldsmith has been promoted to CEO of Adelicious , BBC Sounds has publisher their Q4 report , and the Hollywood Reporte...

Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript Generation Alex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify Exclusivity Lessons From The Brand Podcast Summit Triton Digital’s U.S. Podcast Report, 2023 New Direct-to-Consumer Podcast Advertising Report Quick Hits: Knowing Half the Battle in Podcasting by Tom Webster. Half the ba...

Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston 98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study Finds RAJAR Data Release, Q4 2023 Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,’ Says IAB CEO D...

Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported Internet Brand Podcast Summit Keeps the Focus on the Audience by Jeff Vidler In rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoy Digiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell by Julia Tabisz …as for the rest of...

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information,...

Here's what you need to know for today in the business of podcasting: Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre Bouvard Triton Digital US Podcast Report 2023 Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra Alter The Results Are In: Here’s What Americans Streamed in 2023 by John Koblin Amazon rolls out ads...

Here's what you need to know for today in the business of podcasting: Transcripts on Apple Podcasts ESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex Feuz George Carlin’s Estate Sues Podcasters Over A.I. Episode …as for the rest of the news: Amazon dethroned BetterHelp as top podcast spender on Magellan AI’s December tracker , and Wondery debuts a new toy line inspired b...

Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For Transcription How Podcast Networks Are Testing Out AI Analysis of 28.5 Million Podcast Reviews on US Apple Podcasts Not All Video Podcast Ads Are Created Equal Quick Hits: The “Why” of Your Podcast by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out th...

Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable) The “Why” of Your Podcast by Tom Webster More gambling ad spend goes to TV than all other formats combined by Sara Lebow NPR names tech executive Katherine Maher to lead in turbulent era by David Folken...

Here's what you need to know for today in the business of podcasting: Most streaming music tracks do not reach monetisation threshold by Ella Sagar Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony Vargas Why Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo …as for the rest of the news: Magellan has published their rankings of top podcast...

Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a “why” can uncover. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable...

Here's what you need to know for today in the business of podcasting: How podcast networks are testing AI tools for faster translation, ad sales by Sara Guaglione I analyzed 28.5 million Apple Podcasts star ratings by Dan Misener Paramount Won’t Return to TV’s Upfront Week in New York by Brian Steinberg Are awards worth it for Canadian podcasts? By Kattie Laur LUMA: 2024 Will Be Better For M&A...

Here's what you need to know for today in the business of podcasting: Not All Podcast Ads are Created Equal. Here's Why by Kedric Walls Sports has a Gen Z problem Are Podcasts Cool (Again)? Hot Pod Interviews NPC Podcast Chief Collin Campbell …as for the rest of the news: amplifi’s Steven Goldstein writes The Truth About Podcasting’s Measurement Makeover , PodBean’s final free live event of “Podca...

Here's what you need to know from this week in the business of podcasting. Podcast Download: Disconnect Between Ad Creative and Audience Expectations TikTok on Skippable Ads , Becoming Search Destination Communication is Key in Podcasting Podcasting Grows at SXSW Quick Hits While they may not be top story material, the articles below from this week are definitely worth your time: The 25th Hour by...

Here's what you need to know for today in the business of podcasting: The 25th Hour by Tom Webster Podcasts are key tool for TV discovery, research shows by Adam Shepherd Amy Poehler to Keynote at Podcast Movement Evolutions TikTok gains favor among Gen Z over Google for searches by Jeremy Goldman Daily Beast Podcast Secretly Records Paul F. Tompkins, Reframes Discussion …as for the rest of the ne...

Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre Bouvard Australians downloaded more than 1 billion podcasts in 2023 Can programmatic help podcasts find the money? by Damian Fowler …as for the rest of the news: Headliner reflects on 2023’s statistics and feature launch...

Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max Tani TikTok reports non-skippable video ads may harm engagement by Nicola Agius How children's privacy laws complicate connected TV tracking practices by Tim Peterson S&P says advertisers have resumed spending iHeartMedia Announces Return of ‘The iHeartPodcast Awards’ with Liv...

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap SXM Media’s Digital Audio Research Recap YouTube Launches RSS Feed Ingestion Branded Music and Authenticity Quick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to...

Here's what you need to know for today in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta Ambassador Ads are going away. The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder If music marketing is a gateway to culture, brands must navigate carefully, execs say …as for the rest of the news: The recently-canceled podcast...

Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem Makari After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners by Sara Guaglione Libsyn CPMs down 6% for 2023 by Adam Shepherd Can Programmatic Audio Rise In The Charts In 2024? by Hana Yoo …as for t...

Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting Content Mood Targeting 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff …as for the rest of th...