Mills Gray, Business Strategist
Soul Leaders® Podcast with Mills Gray
Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into tha...
Author
Mills Gray, Business Strategist
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
The CEO Pathway To Scale Day 2 05.11.2024 24:36
Episode Summary: Welcome back to Day Two of the CEO Pathway to Scale series! In this episode, we dive into one of my favourite topics – the Client Magnet Method. This method is all about building a foundation that attracts clients who are ready to buy from you. We’re unpacking how to ensure that your audience is not only aligned with your offerings but also eager to engage with them. If you haven’...
The CEO Pathway To Scale Day 1 04.11.2024 21:04
Welcome to the first episode of this special three-day mini-series, *The CEO Pathway to Scale*, where Mills Gray, a business coach and mentor, breaks down the key principles and strategies that helped her build multiple six-figure businesses. This episode dives into scaling your business without burning out, exploring ways to create high-cash months, and moving away from scrappy marketing and sale...
S5 Ep 44 Navigating Funky Days: Finding Flow and Reconnecting 31.10.2024 12:55
In this episode of *Soul Leaders*, Mills candidly shares how she navigates those off days where everything feels disjointed, using her own morning experiences as an example. She discusses ways to reset your mindset, particularly for business owners or creatives who may feel disconnected or in a slump. Mills introduces practical strategies for reigniting motivation, including the power of reusing c...
S5 Ep 43 How to Nail Your Organic Strategy Before Spending on Facebook Ads 24.10.2024 15:08
Episode Summary: In this episode of *Soul Leaders*, Mills dives deep into how to master your organic strategy before spending any money on Facebook ads. If you’ve ever felt like Facebook ads could be your golden ticket but don’t yet have your foundation in place, this is for you! Mills covers key steps like building effective lead magnets, crafting strong email flows, and how to collaborate...
S5 Ep 42 Breathe Balance and Beyond - Success Story with Client Lisa Winn 17.10.2024 29:40
The journey from not knowing what she wanted to do, to delivering to corporates, and consumers with health wellbeing and breathe work In this episode, Mills chats with Lisa Marie Wynne, a passionate advocate for breathwork and wellness. Lisa shares insights on her **Breathwork 101: Breathe More, Stress Less** mini course, designed to help individuals incorporate simple breathing techniques into th...
S5 Ep 41 Levelling Up: Mindset, Consistency & Small Business Shifts for Business Growth 10.10.2024 20:24
Episode Summary: In this week's episode, Mills dives deep into how she's transformed her mindset and business over the past year. She reflects on the shifts she's made, including refining her product suite, improving her consistency with content (especially the podcast!), and setting clear boundaries in both her work and personal life. Mills also shares the importance of having a strong mindset an...
Intentional Marketing; Talking to a cold audience and optimising your content 03.10.2024 16:11
Thank you for tuning into another episode of *Soul Leaders*! I'm Mills, your host, and I’m so excited you’re here with me today. We’re diving into optimizing your content for different audiences—specifically, how to create content that speaks to both *cold* and *warm* audiences. Too often, I see creators assume their entire audience already knows who they are and what they offer. This mindse...
S5 Ep 39 Unlocking Effective Lead Generation: Finding What Works for You 26.09.2024 9:14
"Lead generation isn’t about what strategy will work for everyone. It’s about finding what works best for you, your business, and your ideal clients."* – Mills Gray In this episode of *Soul Leaders*, host Mills Gray delves into the intricacies of lead generation, offering a fresh perspective on how to approach it in a way that aligns with your business goals. Mills shares her insights from her lat...
S5 Ep 38 How to attract your ideal client organically using hooks! 19.09.2024 18:28
In this episode of *Soul Leaders*, Mills dives into the world of attracting your ideal client organically using social media. By reverse-engineering the client acquisition process, Mills explains the key steps that lead to successful organic lead generation. From creating powerful hooks to writing strong, engaging content, Mills shares strategies to help you up your Instagram game and attract clie...
S5 Ep 37 The Truth About Lead Generation: What Works and What Doesn’t 12.09.2024 14:34
**Episode Summary:** In this episode of *Soul Leaders*, Mills Gray dives deep into the world of lead generation, a crucial element for any service-based business. Sharing a recent success story of one of her clients, Mills explains how getting your marketing message right, being intentional with lead generation, and finding the best strategy for your business can yield incredible results. With per...
S5 Ep Ep 36 September Recalibration: Stepping into Success for the Rest of 2024 05.09.2024 12:07
In this episode, we dive into the vibrant energy of September—often likened to a "new school term" for business owners. Host Mills Grey explores how to leverage this renewed sense of focus and momentum to recalibrate your goals for the final stretch of 2024. Whether you're a business owner juggling parenting or someone feeling the anxiety of getting back into the swing of things, this episode offe...
S5 Ep35 Intentional Selling 28.08.2024 12:59
In this episode, Mills dives deep into the concept of intentional selling, a strategy designed to help business owners regain control of their time and energy, especially in a world dominated by social media distractions. If you often find yourself stuck in a cycle of endless scrolling, comparing your business to others, or feeling like you're constantly "working" but not getting the results you w...
S5 Ep 34 Spicing up your lead generation: avoiding vanilla content 22.08.2024 14:48
**Episode Summary:** Welcome back to another episode of Soul Leaders! In this episode, Mills dives into a crucial but often overlooked aspect of lead generation: your content. Are you guilty of producing vanilla content? Mills breaks down why boring content can stifle your business growth and how to revitalize your approach to attract the right clients. **Key Takeaways:** 1. **Understanding...
S5 Ep 33 Why I Decided to Completely Overhaul My Business 15.08.2024 14:05
In this episode, Mills shares a deeply personal story about a monumental decision to overhaul her business. She talks about the fears she faced, the strategic changes she made, and the incredible results that followed. If you're contemplating a major shift in your business but feel apprehensive, this episode is packed with insights and inspiration to help you take the leap. **Key Takeaways:** 1. *...
S5 Ep 32 Mastering Facebook Ad's for Lead Gen 08.08.2024 12:50
Welcome to Soul Leaders, the podcast for service-based business owners who want to grow and scale their business with effective marketing and lead generation strategies. Hosted by Mills Gray, this episode concludes a three-part series on lead generation, focusing on Facebook ads. **Episode Summary:** In this final installment, Mills repurposes a previously aired episode to delve into the power of...
S5 Ep 31 The importance of Borrowing other people's audiences for effective Lead Generation 01.08.2024 11:34
- **Recap and Importance of Lead Generation**: - Emphasizes the necessity of growing an email list as a cornerstone of business growth. - Lead generation allows direct communication with potential clients and safeguards against relying solely on social media platforms. - **Collaborations and Borrowing Audiences**: - Identify who shares your ideal client but isn't a direct competi...
S5 Ep 30 The Importance of Lead Generation and Organic Growth 25.07.2024 20:46
In this episode of Soul Leaders, Mills Gray dives deep into the pivotal role of lead generation in business growth. Mills shares insights on how to consistently attract new clients through organic growth strategies, ensuring a fresh pool of potential clients. She breaks down the episode into three key parts: organic growth, borrowing audiences, and paid growth strategies, focusing today on the fir...
S5 Ep29 Unpacking Your Money Mindset: Finding a Healthy Relationship with Finances 18.07.2024 13:35
In this episode of the Soul Leaders podcast, host Mills Grey dives deep into the often-taboo topic of money. She explores the complexities of our relationship with money, addressing how it impacts our personal and professional lives. Mills reflects on her own journey from feeling repelled by flashy displays of wealth to developing a healthier, more balanced perspective on money. ### Key Discussion...
S5 Ep27 Taking Messy Action for Quick Results 04.07.2024 17:53
**Episode Summary:**In today's episode, we dive into the exhilarating experience of hosting a retreat and the lessons learned about taking fast, messy action to achieve quick results. Our host shares personal stories and insights from the latest Rewild retreat, held from June 13th to 16th in Sussex, and the rapid actions taken to plan the next one.**Key Topics Covered:**1. **Rewild Retreat Recap:*...
S5 Ep 26 Client Success from £495 packages to £6k in 11 days 27.06.2024 29:26
This week Mills speaks with Kate Freeman a client who had had incredible success. A service provider who helps product based businesses for her freebie check out below https://katefreeman.systeme.io/customerprofiling
S5 Ep 25 Have you got a marketing message that converts? 20.06.2024 9:07
This week Mills dives into your marketing. If it’s taking months to convert clients, your messaging might be wrong… 😑 When you have the right marketing message, clients can sign up within hours of first seeing you. ⏰ I remember a time when I would be sitting at the start of the month counting conversations and potential clients, either panicking and thinking I needed to work harder to fill my...
S5 Ep 24 Final part of in person event Facebook Groups 12.06.2024 17:26
The final part to Mill's in person event, which talks about Facebook groups Mills has a course on how to build facebook groups https://millsgray.kartra.com/page/growfbgroup Connect with Mills: • Apply to work with me Online course Soul Leaders Academy The Digital Hub • Let’s connect on Instagram! @mills_gray • Join my Free Facebook group
S5 Ep 23 How Funnels can work for you and make you money 06.06.2024 17:08
This week Mills dives into a case study of her clients Janie who was scared of funnels, she didn't want to even spell the word let alone embrace it for her business. Funnels and lead generation can be overwhelming but it can make business easier and fun and help you to fall in love with your business again. Connect with Mills: • Apply to work with me Online course Soul Leaders Academy The...
S5 Ep 22 Are you able to scale? 30.05.2024 12:48
Today Mills dives into how to grow and scale and how you have capacity to grow to the income and client numbers you want. Connect with Mills: • Apply to work with me Online course Soul Leaders Academy The Digital Hub • Let’s connect on Instagram! @mills_gray • Join my Free Facebook group
S5 ep 21 Part 3 of In person event - Susie Lodge Client success story 22.05.2024 24:48
Mills interviews Susie who is a serial networker, business owner with many different offerings including building a business on instagram where she get's paid to promote. She also runs a networking group. You can find Susie on instagram https://www.instagram.com/wikiplacesforkids_official/ Connect with Mills: • Apply to work with me Online course Soul Leaders Academy The Digital Hub • Le...
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