Soul Leaders® Podcast with Mills Gray

What if the reason your content isn't converting has nothing to do with how much you're posting? In this episode I'm joined by former BBC correspondent, psychological thriller author and messaging expert Colette McBeth and we get into the stuff most coaches are getting wrong without even realising it. We talk about why "ideal client" is the wrong question entirely and what Colette calls the expans...

This one's a bit of a rant. A necessary one. After nearly two decades running my own businesses, I'm calling out the noise that's quietly keeping talented, driven business owners stuck, spinning, and comparing themselves to everyone else's highlight reel. Not to be contrarian - but because someone needs to say it. Topics covered: "Just Show Up More" Is Not a Business Strategy Why Screenshotted Cas...

Have you ever had a day where technically everything's fine clients are paying, nothing's on fire and yet your body is behaving like you're moments away from financial ruin? This episode is about that. Mills gets into one of the most honest conversations she's had on the podcast: why so many high-achieving women don't just experience pressure, they become organised around it. And what it actually...

Are you still the one holding everything together? The founder who checks Slack on holiday, rewrites the work at 10pm, and thinks "it's quicker if I just do it myself"? This episode is for you. Mills breaks down one of the most common growth ceilings she sees in her clients' businesses not a strategy problem, not a systems problem, but an identity problem. The shift from expert to leader is where...

Mills sits down with Caroline Copp, Pilates teacher turned online business strategist, who went from running two physical studios to building a membership that actually made money — and now helps other wellness practitioners do the same. This one's packed with hard-won lessons on why wellness experts resist niching, what "charging properly" really means, and how to stop being the best-kept secret...

In this behind-the-scenes episode of Soul Leaders, Mills gets personal. She shares the story behind the front cover reveal of her upcoming book The Rebellious Leader , takes you inside an in-person client day focused on beliefs and behaviour change, and walks you through a practical audit for stepping into the next version of yourself in business. This one's less strategy, more substance. Topics c...

If you know what to do but you're not doing it, this episode is for you. Mills digs into the subconscious patterns running your business decisions, why high-achieving women keep recreating the same problems no matter how many times they tweak their strategy, and how NLP helps you finally see what's actually going on under the hood. No fluff. No frameworks. Just the real conversation most business...

Is your content starting to sound like everyone else's? In this episode, Mills calls out the uncomfortable truth about AI-generated content, why it's flattening your marketing, and exactly what to do to make your content unmistakably yours again. What This Episode Covers AI is brilliant. Mills uses it. But handing your voice over to a robot is costing you clients, and this episode is the wake-up c...

What if the thing holding you back from more visibility in your business isn't your strategy — it's your mindset? This week I'm joined by Pippa Goulden, founder of The PR Set and one of the most no-nonsense voices in the PR space. We get into why PR is one of the most underused tools for female founders, how to build genuine authority without paying a PR agency thousands, and why sending that pitc...

Your clients don't always need months to say yes. Sometimes they just need the right content, a clear path, and a version of you that's ready to receive them. In this episode, I'm breaking down exactly how I signed a client to six months of consultancy within two days of her finding me and what that means for your business. What You'll Learn in This Episode This week on Soul Leaders, I'm digging i...

Mills is back with a short, sharp solo episode that hits differently. Fresh from a live event near Brighton, she shares the moment she declared her most audacious goals in a room of 60 business owners and the full-body physical reaction that stopped her in her tracks. This one is about identity, visibility, and what your nervous system is really telling you when it gets loud. Topics covered: What...

If you've ever wondered why your content gets crickets, or why the enquiries you do get never quite feel like the right fit — this episode is for you. Mills digs into one of the most common (and quietly damaging) patterns she sees with service-based business owners: messaging that's so broad it speaks to nobody. This is not about niching down in the traditional sense. It's about getting specific e...

This week I'm joined by Tim Hayes -- coach, former City boy, ex-crack addict, and one of the most honest and compelling people I've had on this pod. Tim helps coaches, entrepreneurs, and high achievers dismantle the mental noise that keeps them stuck, anxious, and suffering far more than they need to. We get into his wild backstory, his pivot away from business strategy coaching, and the Ayahuasca...

Are you adjusting yourself for certain clients without even realising it? Not in an obvious, dramatic way but the small stuff. The cancellation fee you didn't charge. The message you answered first because you knew there'd be "a thing" if you didn't. The boundary you softened because you didn't want to seem rigid. In this solo episode, Mills gets into something that rarely gets talked about in the...

This week I'm pulling back the curtain — something I'm making a regular monthly thing. I'm talking about the NLP practitioner course I've just finished, what it actually did to my brain (and my nervous system), and a honest look at what's been happening in the business this month in terms of revenue, what worked, and what really didn't. If you're curious about NLP, identity work, or just want a no...

What if reaching your income goals doesn't actually give you the freedom you were chasing? In this episode, I'm sharing what I took away from an International Women's Day event — and why one keynote speaker's honesty about imposter syndrome stopped me in my tracks. This one's for every service provider, coach, and entrepreneur who's hit a new level of success and still feels like something's off....

This week I'm sitting down with Elle, an e-commerce educator who works with product-based businesses to help them master their websites and email marketing. Now, I work almost exclusively with service providers, so you'd think we'd have very little in common — but honestly, the parallels were insane. We dive into how Elle built her membership, scaled her email list to 1200 people, and why the plat...

Grab a coffee and settle in. This week I'm getting into something that's been coming up again and again in client conversations lately — that strange, uncomfortable place where things are going well on paper, but it still feels a bit heavy. A bit uncertain. A bit like one quiet month could tip the whole thing. I'm also sharing a little personal update — I've just come back from 10 days in Thailand...

Grab your coffee (or your glass of wine, no judgement here) and pull up a chair — today I'm taking you behind the scenes of my very first mastermind day. I'm sharing the real patterns I'm seeing across established and newer business owners alike, and spoiler alert: the challenges aren't as different as you think. If you've ever looked at someone further along and thought "they've got it all figure...

Sit back and settle in because this week I'm doing something a bit different. No frameworks, no audits — just a proper honest, raw, behind-the-scenes look at what's actually been going on in my world. If you've ever felt paralysed opening up your Stories, lost your creative spark, or wondered why 80% good news still makes your brain fixate on the 20% that isn't — this one's for you. Spoiler: havin...

This week I'm joined by the brilliant Tara Punter from The Thriving Business Woman, and we have a proper good old chinwag. Tara went from managing a tea room to becoming a business coach — and it all started with a random conversation and a blog about retraining racehorses. She's a real "say yes and figure it out" kind of person, and she gets brutally honest about the stuff most coaches won't touc...

This week I'm joined by the brilliant CJ from Vibing Social and honestly, this one's a treat. CJ is a Meta ads strategist with a background in psychology who works predominantly with product-based businesses — so if you sell actual physical products, this one's for you! We're diving into why people really buy, the biggest myths around ad spend, and that time CJ burnt out working with a brand found...

Grab your coffee and settle in. Today I'm sharing the exact planning approach that's transformed how I run my business - and how my clients go from constant firefighting to actually having their weekends back. If you're either stuck in endless planning mode or exhausted from constant reaction, this episode will change how you think about strategy. Key Topics Covered: The two planning traps: zoomed...

Grab your coffee because I'm getting real with you today about something that's been labeled as the "big trend" for 2026 - depth. Spoiler alert: depth isn't new, it's just what actually works when you're building a sustainable business. I'm diving into why clients are done with shallow solutions, what Amy Porterfield's pivot really means (hint: maybe she's just bored), and how depth shows up diffe...

Grab your coffee because today we're talking about predictable income. Not chasing bigger goals - knowing what the fuck is coming in each month so you can actually plan and breathe. If you've ever hit a big cash month and then felt sick two weeks later because you have no idea where the next clients are coming from, this one's for you. Key Topics Covered Why hitting 10K once doesn't create safety...