SOS Small Business Success for Salons & Spas Owners

We can all look back and say 2020 is hindsight and for the first time it really is, however, as much as we wanted to release that year not much has changed but you can, and how you create new growth for your business is up to you, not 2021.  Listen Now...  Hey, do you need some more support for growing your business and creating an effective strategy?  Join the Thrive Over Survive 1...

The Bitter End… As we release 2020 and focus on 2021, we will end with sales (although it may look bitter) and start with sales in our next episode.  Today, we will create a forced end to looking for success in 2020 and finding those little sea gems that we can use as marketing content for 2021.  Listen now… Registration is open for the SOS Thrive Over Survive 12 Week Course. Sosthriveov...

Looking to the Horizon. The trick when you get seasick on a boat is to look to the horizon; it can create an equilibrium for the mind to see into the future (ahead) and to remain balanced (vision in actually seeing and vision in creating an alternate mindset) 2020 may have made us all a little seasick, but now is the time to look onto new shores and create a new vision for ourselves because your b...

Today we are talking about Managing the lines. No, not the lines you carry but the lines that get the sails (sales) up, secure the boat (business), in other words, the Strategy of Marketing. Marketing is nothing more than sales with a plan.  I promise the better you get at strategic marketing the more sales you will have and the more you can thrive even in uncertain times. Check out the 5 par...

Or in other words, when the wind and your sails align. Right now, that is not so easy to claim. So much of 2020 has been a mindf*%^, and today I want to share how to release 2020 and set your sails on the new horizon of 2021. Plus, we will share the Mindset Magic Formula. Listen now! Hey, do you need some extra support now with marketing and branding? I can help! Go here to secure a complimentary...

2020 seemed to knock the wind out of our sails and sales… This year became the life raft moment to everything that we were too busy to acknowledge. But... what we know is that the wind is not gone forever, it will come back around and we will be more prepared to create momentum. My friend and guest,  Steve Reiss with SalonInteractive will guide us to opportunities of helping more salons get t...

You know the adage the captain must go down with the ship. Today with so many resources available for us to be successful there should be no reason to fail. With that said sometimes the captain needs to look beyond the horizon and look within to find the confidence to weather the storm and protect the crew and the guests. My guest Warren Peskin, Hair Max will share some insight into how a leader m...

Did you know 865k women dropped out of the workforce this year? I will bet a percentage of those are beauty industry professionals. So that leaves us with a lack of qualified talent to hire and in some cases more clients than we can handle. Today I share about the 2 biggest challenges and a super solution to one.  Lack of new clients or existing clients not returning as often Lack of team or...

We all know 2020 has weighed us down but that is not stopping successful business from marketing and branding these 3 important days.   Black Friday -November 27th Small Business Saturday- November 28th Cyber Monday -November 30th As a consumer-driven business, you need to get on this promotional agenda,  get the anchor up get the Sails (sales) out and bring in some serious cash before 2...

A phrase used when heading into a storm and I think we can all agree, that 2020 has been one hell of a storm. As a leader, you need to create a strong mindset to weather these storms and prepare your crew for them. Today we discuss how your mindset is first a personal approach to managing your emotions and preparing to batten down the hatches. We will look at 10 Actions to Prepare Yourself with Be...

Operations are the foundation that keeps things propelling forward, even the sailboat with no wind needs an engine to keep it in motion.  Operations are the leadership and systems that support duplication,  consistency, and momentum.  So when choosing a lifeboat or a yacht remember they both can sink when you are not caring for them. My Guest today is April McDaniel, CPA for Kopsa O...

After creating a very successful Coaching program for salon owners, I decided to convert some of the knowledge for everyone to learn from.  Our Focus is on S ave O ur S alons, the framework is understanding S trategy, O pportunity, and S uccess with the success formula of Sales, Operations, Mindset, marketing, Education, and when you can go from novice to expert you too can sail to success in...

Being a great salesperson is an advantage to success, the truth is we are all good salespeople in what we are experts in.  When we can take our experience, expertise, and authority we can sell anything.  If we are green and don't have the experience we do have a story and passion to sell on.  Listen to today's podcast and learn the 5 things to develop yourself as a great salesperson...

The old adage " What if I train them and they leave ?... What if you don't and they stay?" If you are really an entrepreneur and not just a business owner that developing people is critical to your success.    Savvy salon owners understand how hard t is to find good people so we must train and develop them.   As of 2020 we have had a major shift in our industry and great talent...

For the last 5 years, I have been preaching you need a brand Identity, you must start the duality of being an "In Real Life" (IRL) business and a Digital  (URL) Business, and now more than ever you must head my warning.  Otherwise rough seas ahead.   Think of yourself as a consumer what is the first thing you do to find something you are looking for or information you need to solve...

The captain goes down with the ship " is a maritime tradition that a sea captain holds ultimate responsibility for both his/her ship and everyone embarked on it and that in an emergency, he/she will either save them or die trying.   I see salon leaders die trying many times over and partly because they are fearful of being the captain.  They make the mistake of trying to be friends with...

In our SOS  Salon Coaching Series, you may get a little seasick if you don't have a stable yet in motion business that is operationally sound.  The strategy of our SOMME this week is Operations and understanding the foundation will help you scale and grow.  

In these next 5 episodes, we will break down the SOS Framework, Success Opportunity, and SOMME Strategy of Sales, Operations, Mindset, Marketing, and Education.  A small overview of the SOS Salon Coaching Program and our weekly clinics.   Find out more here.  This episode features the Sales Success Strategy and how all roads lead to Rome,  well all roads lead to sales...listen...

Join me and some special guests to look at ways to Save Our Salons during the pandemic.  Guests Include Nick Arrojo, Arrojo NYC, Jeff South- Intrigue Salon, Atlanta,  Jes Sutton-Barbitorium, Rochester 

Surviving 2020 is going to take some creative actions.  Listen now to the 50 Ways to Save Your Salon and click here to watch or for the downloadable PDF to apply  1 or all 50 ideas.   That will keep you busy for 2020.