SOS Small Business Success for Salons & Spas Owners

Infrastructure…A word we are hearing a lot lately. Defined as the underlying foundation or basic framework (as of a system or organization). The question then becomes do you have a solid infrastructure to sustain the current business, add new business, and scale to a bigger business? If not, listen to today's broadcast on what we need to do in a few areas to have operational excellence and sail th...

SOS -Learning to Fish When we avoid selling or sales we are avoiding growth and profits. Sales should never be a 4 letter word when in the service and people business. Learning to be skillful at selling is nothing more than getting comfortable with great listening skills and great storytelling skills. Listen now as I share the 4 types of storytelling that can improve rapport, trust, and your botto...

As we navigate our new normal in our industry one thing is certain. Education is now more important than ever. It must evolve, be a great contribution from many to many and the entire industry must be committed to bettering themselves, their teams, and the industry as a whole. “My commitment has always been that Education is the #1 selling product in our industry.” Listen now to what may be my opi...

Inflation is high, a recession is looming, stylist shortage, Salons are struggling, pandemic still exists, products are back-ordered. What are we to do when all we hear anymore is gloom and doom. Today, I will share with you how the supply and demand factor is our best opportunity to raise the tide and ride the wave of understanding we are in demand, and these are the actions we need to be doing n...

When we can do a fair comparison to successful service and retail stores, salons may be behind the “sales” in how to communicate with the customer to be in buying mode or action-driven. The Boost Box may be your solution to increasing business. Join me and my guest Lisa Arnold, Founder, and CEO of Boost Box, and a monthly subscription to boost sales, in retail, services, referrals, and more. Liste...

When we think of our business as being sustainable, we tend to think ecological. Today, I want you to think of eco as culture and systems. Your renewable resources are your team, your operations, your systems, your ability to market and sell your services and products. Can you grow and scale and be more sustainable for tomorrow and go from surviving to thriving? Listen now! Need help to be more su...

If you don’t trust yourself then how can you trust others? It is a false narrative and leads to distorted beliefs in success, money flow, and happiness. Today on my birthday and 40th anniversary of being a licensed cosmetologist, we will break down why trust may be the most important commodity needed to survive. Set up your free coaching session and let’s talk trust issues!   www.sossaloncoac...

We are coming out of unprecedented times in our world. Hopefully, there is no relapse and we ready to move forward. I know the last 18 months have been a whirlwind and certainly, we have all had time for reflection. I know I have. I know that when things get tough, I get tougher, I had so many big plans for 2020, I had made major investments in me and my business only to have most be put on indefi...

Join me today for the “Dear Client” Letter on the SOS Small Biz Success Podcast. Just prepare that some of the concerns clients have today are because they are smarter and savvier than ever, they have access to more education and information than ever and they want to look their best and most youthful selves. We are an industry that must evolve and become better business people to accommodate this...

Dear Crew,   I know you can’t stay with me forever, but before jumping ship and getting your own boat. Please understand the 5 keystone strategies for success.  If you feel you can master them then I wish you the best.  But if you are not ready to be the captain and survive in a sea of storms, sometimes not being able to see the horizon and wanting to give up. Then you are not ready...

Most Service businesses are very much high-touch businesses like beauty and restaurants, but are we keeping up with high- Tech?   Last week there was news of an Amazon Salon launching in the UK, and the beauty industry went crazy thinking amazon is finally cutting and coloring hair.  We know that is not true; it will still require qualified professionals to do the job, but machine over m...

When things are difficult, stressed, or out of sorts, we tend not to have our bearings in place and quickly get off track and become unstable. Like not having your sea legs; what if I told you your language is the same way? When we don’t practice and implement good communication strategies to get the optimum results, we start to fail and blame others for our lack of success. Today, I am sharing th...

When you can’t compete with the big guys do you just quit? No, we have to challenge ourselves to unknown lands and spread some joy over fear. Join me today on the FOMO and JOMO Effect for your marketing angle and start branding from the inside out for value-driven success. Listen Now...  Need a joy fix? Set up a free session with me and I will help you find your joy!   https://bonniebona...

STRESSED OUT… Who isn’t? But now is the time to manage our stress. After a year of significant change and uncertainty, I have some tips and tools to bring it back down to calm seas. Join me today as I share the SOSS to relieve the STRESS OS we are all feeling. Remember you are your business, and your business needs you to be less stressed so we can get to Thriving Success. Listen Now!  I am h...

Sometimes we know what to do and sometimes we don’t but when the mantra of doing things the same way and expecting a different result starts beating on us like a tropical storm on the sea in a dingy. We know it is time to implement the Thrive 5 Attitude and Strategy. Listen now… Need help to fix a problem you are struggling with?   Set up a free strategy session with me  

When sales are down, the staff is exiting; leadership must go up to steer the ship in a new direction. Seems obvious, right? Well…being Captain Obvious may not be enough for your team to stay on board. Now is the time for authentic leadership to increase sales. Check out these five obvious leadership lessons for thriving entrepreneurs. Listen Now! Plus check out my book the Experts and Influencers...

Happy St. Patrick Day, and may the luck of the Irish be with you, but if it is not… let’s talk strategy so we can get the results; we need to say we are lucky! We will dive into 3 areas today for awareness to implement a strategy to find that pot of gold. Total # of clients Daily # of clients New to Existing Clients Remember, sailors must compensate for no wind and bad weather, so what areas do yo...

I see so many salon owners believing that they cannot find good stylists.  There is some truth to this; finding, training, and growing are three very different acts, and to rebuild our salons and “ReCrewt” new team members is all about changing our expectations.  Join me and my guest Cathy Koluch as we discuss the state of the industry from beauty school to the future and what it takes t...

Welcome aboard, says the Conscious Captain as she prepares her crew for the journey, but first, she must look within and look to the sea to prepare herself to lead. Yes, leaders have a demanding role, and many don’t take the time to do the self-care they need to guide others. My Guest, Maria Fontana, shares five critical secrets to create the successful outcomes necessary to make your way in the w...

My business is sinking. Help… SOS. When I say sometimes your business needs you to grow first. You have to trust that you need to be in operational excellence to start. With everything that has happened over the last 12 months, it is hard not to feel emotionally drained, overwhelmed, and lack the confidence to rebuild again. Listen now to the 3 C Steps I am taking to be operationally sound and rev...

If I could, I would spend my time on treasure hunts, finding gems in the mountainous regions to buried treasure at the bottom of the sea. That would require me to be useful in a few areas. Strategy and processes to not waste my resources Curious communications to source the missing pieces of the treasure map Our businesses are not that different, a better strategy to create profits and a much high...

We all know the Captain is supposed to go down with the ship, but when you take the time to train your crew properly, not one should go down at all.  My Guest London Curtis, founder of Salon Scholar is your Training Captain to advance your new hires to success.   Listen Now! 

Ok, we can all claim that 2020 set us to run aground (meaning like a ship that has shipwrecked into land). We all know the boat is designed for the water, and your business is designed to thrive, and although we have had many circumstances keeping us stuck, we cannot be responsible for 100% of the shitshow. Still, we can and are accountable to either be a surviving or thriving business.  Is y...

If we look at our business issues as there is no one to blame but yourself, how different would your reaction be if it was up to you to have operational excellence? We will be looking at both sides of the coin or ship to understand what policies, like cancelation or late policies to mandate, what procedures to implement, and how guidelines play the mediator of all your customer service cycle. List...

We all know that success is not a straight line, nor is sailing a boat.  Charting your course, finding the wind, and setting the sails to get to your destination is a potential zigzag pattern defined as tacking.   No different in life and business; the expression “as the crow flies” means nothing today with so many obstacles in our way.  Set your course with these 5 approaches...