Sonin //Podcast

Gerry Lawrence from Freeman Clarke joins us to cut through the noise on AI in business. Not the tools, not the trends, the real question of where AI actually creates value and what separates a successful initiative from an expensive experiment. We talk about why leaders are still hesitating, how to think about quality and risk differently, and why the first sensible step is smaller than most peopl...

In this episode of the Sonin //Podcast, Paul is joined by James Coleman, creator of Facial Dynamics, to explore the journey behind Facial Dynamics, a digital platform designed to transform facial rehabilitation. The conversation traces the project from its earliest experimentation through to real-world use in NHS settings, unpacking the challenges of designing for sensitive conditions, building tr...

Is AI actually transforming businesses, or is it just hype? In this episode of the Soni //Podcast, Greg Reygate sits down with Paul Jarrett, Managing Director at Sonin, to explore how businesses should really approach AI.With AI dominating headlines and product roadmaps, many organisations feel pressure to adopt it quickly. But as Paul explains, the biggest mistake companies make is starting with...

It doesn’t matter how technically sound your product is; if the user experience isn’t right, it won’t work. In this episode, we unpack why the user must sit at the centre of every product strategy. From driving internal adoption to influencing business value, user-centricity isn’t just a design principle it’s a strategic imperative.

Operational complexity is quietly killing performance. While most leaders obsess over platforms and productivity tools, the real problem lies underneath, duplicated systems, bloated processes, misaligned teams, and a lack of structural clarity. In this episode, Paul and Tim expose how complexity is costing businesses thousands every day, and what to do about it before it eats away your growth.

Design isn’t just how something looks; it’s how something works. This episode explores what great digital design looks like right now, how it influences adoption and retention, and why accessibility, behaviour, and clarity are more important than ever in a fast-changing world.

Speed matters—but only if you’re heading in the right direction. In this episode of Sonin //Podcast , Paul sits down with James McConville (Head of Operations) to explore how agencies and clients can move fast without sacrificing quality, control, or collaboration. From risk management to tooling, retros to resourcing, they break down what it really takes to maintain momentum—and deliver real valu...

In this episode of the Sonin //Podcast, Paul Jarrett (Managing Director) is joined by James McConville, Head of Operations at Sonin, to explore how effective operations underpin successful digital product delivery. Together, they discuss the realities of delivering complex apps in fast-moving environments, from managing change and maintaining momentum to building flexible processes that scale. Jam...

Why Trust, Collaboration & Clarity Build Better ProductsWhen a client–agency relationship works, the results can be game-changing. But when it doesn’t? It costs time, money, and momentum. In this episode, Paul and Tim break down what makes agency relationships succeed, what causes them to fail, and how to build long-term partnerships that deliver real value — not just features. Whether you’re...

What does it take to build the right product? In this debut episode, Sonin’s Managing Director, Paul Jarrett, and Sales Director, Tim Moore, pull back the curtain on how they transform big ideas and business problems into scalable, value-driven app solutions. From that first client call—“We need an app!”—to the strategic thinking that powers Sonin’s discovery process, Paul and Tim share the moment...