Some Goodness

  In this episode, host Richard Ellis interviews marketing executive Dreya Armstrong. They discuss the underutilization of MarTech stacks, currently at just one-third of capacity according to Gartner. Dreya, the VP of Marketing at Kubit, shares insights on simplifying marketing operations and driving impactful business transformations. She emphasizes the importance of aligning tech adoption with r...

  In this special episode of Some Goodness, host Richard revisits a popular conversation with executive leadership expert Jack Galloway. Jack shares invaluable insights on handling conflict, creating clarity, and leading with both courage and kindness. This episode addresses why it's crucial to tackle difficult conversations promptly and how clarity equates to kindness in leadership. Galloway offe...

In this special birthday episode of 'Some Goodness,' host Richard revisits the most downloaded episode of the year featuring Mike Fouts, an experienced Chief Business Officer. They discuss the unique challenges and valuable lessons learned when leading a high-growth business unit within a larger legacy software company. Key insights include retraining muscle memory from traditional business practi...

In this special anniversary episode, Richard Ellis is joined by Heather Easterday to celebrate one year of 'Some Goodness' by reflecting on the show's origins, discussing the importance of structured reflection in organizations, and sharing insights from interviews with business leaders. Topics include effective leadership, the power of storytelling, the importance of sales and marketing alignment...

In this episode, we discuss the challenges and necessities of translating bold strategies into actionable growth with Chris Strammiello, Chief Revenue Officer at Lean Solutions Group. With over 25 years of experience in sales, marketing, and strategic operations, Chris highlights the critical role of leadership, different approaches to growth depending on industry and business needs, and the impor...

In this episode of 'Some Goodness,' Richard hosts Stacy Leidinger, a seasoned product and marketing leader, to discuss the critical importance of consistent messaging across all organizational functions. Highlighting research from Forrester B2B that shows aligned sales and marketing teams achieve 24% faster revenue growth over three years, Stacy explains how clarity and consistency in messaging ca...

In this episode of 'Some Goodness', Richard Ellis discusses the significant impact of mentorship on business outcomes, from improved employee retention and job satisfaction to increased revenue and profits, with guest Chris Strammiello, Chief Revenue Officer at Lean Solutions Group. Chris shares his unique career journey, the role of mentors in his success, and his approach to leading and mentorin...

In this episode, seasoned business leader Stacy Leidinger joins Richard Ellis to discuss the critical importance of understanding and operationalizing the voice of the customer in B2B environments. Highlighting that only 14% of companies have a comprehensive view of their customer despite the significantly higher profitability for those that do, Stacy provides practical guidance on capturing custo...

In this episode, Richard Ellis and executive recruiter David Wolf discuss the challenges of hiring the right sales talent. The conversation covers the importance of resilience, grit, and a growth mindset in sales. David shares insights on the evolving dynamics of remote work, effective recruiting practices, and the significance of understanding company culture and market trends. Practical tips for...

This episode of 'Some Goodness' explores how to handle difficult conversations and set boundaries in the workplace to build stronger teams. Host Richard Ellis engages with Jack Galloway, a seasoned executive and leadership consultant, who shares his expertise on transforming challenging interactions into growth opportunities. Key insights include the importance of addressing problems promptly, app...

In this episode of 'Some Goodness,' Richard Ellis invites his friend and business partner, Mark Gaydos, to share insights from his video series, 'Rooted in the Real World.' Mark talks about how the concept of the series evolved through exploring themes like farming, nature, and craftsmanship, and how they can be applied to leadership and organizational health. Key takeaways include the importance...

In this episode of Some Goodness, host Richard Ellis welcomes back Larry Sweeney, SVP of global enterprise sales at Nerdio. They dive into the qualities of transformational leadership that boost employee satisfaction and productivity. Larry shares his unique leadership style centered on empathy, consistent praise, and accountability. They discuss the importance of weekly one-on-ones, effective sto...

In this episode of Some Goodness, host Richard Ellis and Larry Sweeney, SVP of Global Enterprise Sales at Nerdio, discuss actionable strategies for building and leading high-performance sales teams. Larry shares his perspectives on the importance of belief in achieving ambitious targets, the power of a consistent operating cadence, fostering a positive team culture, and the significance of grit an...

Get $500 off an annual membership to Cornerstone Plus. Visit cornerstoneco.com/cornerstoneplus and use code GIVE during checkout after submitting your application.  In this episode, Richard Ellis and Steve Graves explore the complex dynamics of how leaders handle success and failure. Drawing from decades of experience working with thousands of leaders, Graves presents a counterintuitive perspectiv...

In this reflective episode of Some Goodness, hosts Richard Ellis and Heather Easterday look back on their inaugural year of the podcast, sharing highlights, insights, and lessons learned from engaging conversations with business leaders. The episode emphasizes the power of reflection in professional growth. Key moments include Al Monserrat’s discussion on the importance of punctuality in leadershi...

In this conversation, Richard Ellis and Darin Archer discuss the importance of building relationships with sales and marketing leaders. They emphasize the need for product leaders to acknowledge that their ideas may not always be successful and that marketing and sales are crucial for bringing products to market. They provide practical tips for establishing healthy relationships with sales and mar...

In this conversation, Richard Ellis and Eva Daniel explore the importance of building rapport in a business context. They discuss the significance of first impressions, body language, storytelling, and active listening as essential tools for creating connections. Eva shares practical tips for new leaders on how to engage with their teams and emphasizes the need for authenticity and presence in com...

Enjoy a free copy of the book Richard discusses with the author, Dr. Stephen Graves. Visit this website for the download: https://www.stephenrgraves.com/fivetasks In this conversation, Richard Ellis and Steve Graves explore the essential tasks of leadership, emphasizing the importance of purpose, direction, speed, risk, and culture. They discuss how leaders can effectively set direction with clari...

  In this conversation, Richard Ellis and Eva Daniel dive into why leaders need to be great public speakers. They explore the challenges leaders face in public speaking, the importance of storytelling, and the need for practice and feedback. Eva shares practical tips for enhancing presentation skills and the attributes that distinguish great speakers. The discussion also highlights the significanc...

  In this episode, Richard Ellis interviews Justin Barney, the CRO of Thousand Eyes, a Cisco company. The conversation focuses on three key areas: hiring, retention, and performance management. Hiring is emphasized as the most important aspect, with a focus on diversity and creating a diverse interview panel and candidate pool. Retention is discussed in terms of setting clear expectations, maintai...

In this conversation, Richard Ellis and Brian Lord discuss the critical role of keynote speakers in sales kickoffs. They explore the importance of understanding audience needs, budgeting for speakers, and post-SKO impact. Brian shares insights on measuring event success, avoiding common pitfalls in speaker selection, and creative ways to find free or low-cost speakers. The discussion also touches...

In this episode, Richard Ellis and Mike Fouts discuss the dynamics of leading a growth company within a larger legacy software company. They highlight the importance of balancing flexibility and cooperation, adapting to the fast pace of a growth company, and embracing the differences between legacy and high-growth environments. They also discuss the need to prioritize what matters, accept the thin...

In this conversation, Richard Ellis interviews Justin Barney, the CRO of Thousand Eyes, a Cisco company, about building a CRO career path. Justin shares his journey from Wall Street to technology and his passion for sales. He highlights the skills and traits that make a great CRO, including understanding the product and technology, being an active and transparent communicator, and knowing the numb...

In this conversation, Richard Ellis and Mike Fouts discuss the concept of a digital-first sales model. They explore what it means to be digital-first, the implications for managing a business in this way, and the role of data in driving decision-making. They also touch on the importance of website usability, the value of trial users, and the impact on channel partners. Some key takeaways include t...

In this conversation, Richard Ellis and Tracey Mustacchio discuss the importance of aligning sales and marketing in order to provide a seamless customer experience and drive company revenue. They highlight the need for shared goals, values, and reporting between the two teams. They also discuss the misconceptions around alignment, such as the belief that marketing only generates leads and sales on...