Sold Out

Since 2015, Aaron Gordon has grown Performance Indoor Training and Texas Club Soccer League into a powerhouse serving over 1,500 teams annually. He shares how strategic expansion, ECNL and NPL partnerships, and operational excellence have shaped North Texas’ youth soccer landscape.

Founded in 2019, She Got Game League has grown into a nationwide semi-pro women’s basketball league with over 500 players across six cities. By leveraging sponsorships, gym partnerships, and an internship program to reduce costs, Celia has built a financially sustainable model that attracts fans with season tickets, DJs, food trucks, and halftime contests—while also expanding into youth leagues to...

Learn how Eric and the Frisco Baseball and Softball Association (FBSA) have built a successful youth league, serving over 2,400 players annually since its founding in 1984. FBSA focuses on coaching development, strategic marketing, and financial stability to ensure the continued growth and accessibility of youth baseball and softball in a changing community.

Explore how Tim built Average Joe Sports Club in Ontario into a powerhouse with up to 800 teams across multiple sports since its start 18 years ago, using strategic growth and a commitment to community engagement.

Nathan from LA Sportsnet shares how his Los Angeles-based sport and social has expanded from three leagues to over 50, creating a vibrant community for recreational players since 2013! He discusses the challenges of grassroots marketing, managing league operations, and building strong relationships to foster a fun and engaging atmosphere for all participants.

Blake from Recovery Community Softball (RCS) shares how this St. Paul-based league has grown to 50 teams, creating a supportive environment for players in recovery for nearly 50 years! He discusses the challenges of managing league operations, fostering sportsmanship, and building a community where sobriety and connection thrive.

Dave from the Golden Horseshoe Touch Football Association (GHTFA) shares how this 50-year-old league has grown to support 22 teams and over 300 players each season. He discusses the challenges of maintaining a volunteer-run organization, managing costs, and fostering sportsmanship to keep the league running strong.

Lori and Keil from Stonewall Sports' Kansas City chapter share how their LGBTQIA+ nonprofit has grown into a hub for connection and inclusivity with 8 leagues and 2,000 players. They reveal how their volunteer-run model, creative cost strategies, and unique offerings like virtual reality sports make recreational sports accessible while building a welcoming community.

Shawn, founder of League Joe, shares how the organization has grown from a small Indianapolis softball league to a multi-state sports network by creating a unique draft system that blends competitive balance with inclusivity. He explains how League Joe’s focus on social connections, flexible pricing, and partnerships with local commissioners has fostered a welcoming league culture and positioned t...

Norm, leader of United Flag Football Leagues (UFFL), shares how UFFL has expanded to support over 50 sanctioned leagues across the U.S. by standardizing rules, certifying referees, and ranking teams for national competition. He reveals how UFFL’s partnerships with local governments, data-driven player rankings, and live streaming initiatives have fueled growth and built a cohesive flag football co...

JD, President of the DFW Adult Baseball Association (DFW-ABA), has grown the league from 10 to 65 teams since 1992. In this episode, he shares how he manages competitive divisions across multiple age groups, tackles field challenges, and fosters a strong player community over his 30 years of leadership.

Joanne, Executive Director of the Greater Seattle Soccer League (GSSL), leads one of the oldest and largest adult soccer leagues in the Seattle area with over 4,800 members. In this episode, she shares her unique journey from the entertainment industry to managing this enduring organization, revealing how she builds community, maintains competitive balance, and integrates cutting-edge technology.

Mike, the founder of Meet Play Chill, joins us to share how he turned small Saturday night drop-ins into one of Denver's largest sport and social leagues. In this episode, he discusses building a welcoming community, overcoming challenges, and the strategies behind his decade-long success.

Jenna, founder of Volleyball Paradise Club , has grown her club into a dynamic beach volleyball community with four locations across the Tampa Bay area in just over a year. She shares how she built the club from the ground up, growing to over 180 active members, offering flexible league formats, and assembling a dedicated team of 11 professional and semi-professional coaches. Learn how Volleyball...

Mike, founder of X Flag Football (XFF), has built a successful sports business over 17 years, running leagues across Southern California and seven states with up to 400 teams annually. He shares how he scaled to 12-14 leagues per season and hosts three national tournaments each year. Mike also discusses how his "league for the players by the players" mission, custom gear, and stat-driven...

Holland, who has turned the Williamsburg Softball League (WSL) into a sought-after, sold-out league with a waitlist, reveals the secrets behind his success for the past decade. He discusses fostering community through local partnerships, while exploring WSL's unique features like its draft process, nine-inning games, and creative sponsorship model.

Kaissa has grown The Tucson Adult Soccer League (TASL) to over 50 teams since she founded it in 2004, emphasizing sportsmanship with strict rules and a family-friendly environment. This episode delves into the league's unique approach to discipline, the crucial role of referees, and how TASL's sportsmanship program prioritizes good behavior over winning.

Jen from Adaptive Sports Northwest shares insights on running adaptive sports programs for individuals with disabilities in Portland and Vancouver. She covers sports offered, logistics, funding, and volunteers, providing practical advice and inspiring stories on fostering inclusivity through sports.

Join us as Art recounts the evolution of the Latin American Men’s Softball League (LAMSL), established in 1976, from its humble beginnings to a well-organized community institution with multiple divisions, unique pitching styles, and a vibrant competitive spirit. Discover valuable insights on league management, community building, and the challenges and successes of running a non-profit sports org...

Paul and Tom share their journeys in transforming Catholic Sports from a kickball league into a nonprofit 501(c)(3) community across four cities, combining faith and sports to combat loneliness and foster deeper connections

Discover how Kelsey, the visionary behind Gem City Social Sports, turned a new city and a passion for community into a booming sport and social league, blending innovative business strategies with heartfelt community engagement.

Discover how LI-Kick transformed from a small kickball league into a vibrant, multi-sport community hub with thousands of participants, as Sal shares invaluable tips on creating engaging player experiences.

Discover how Morgan Light transformed Lexington Sport and Social into a thriving community of 2,500 players across 12 sports through sponsorship acquisition, hands-on staff management, and community building.

Benjamin Bauer shares his journey overseeing Dallas Soccer Alliance (DSA) and Crossbar, highlighting the inception, challenges, and strategies employed to foster high-quality fields, exceptional organization, and robust communication, to create the largest men's soccer leagues across North Texas.

Honcho Pickleball, the country's largest adult amateur pickleball leagues, started as a backyard league in 2023 and has since expanded to 10 states and 15 cities. In this episode of our Sold Out Podcast we interview Aaron, the founder, about scaling nationwide, securing sponsorships, unique champion packages, and more!