Sold 4 a Song

In this episode the host introduces a documentary project exploring the social and historical impact of music, with a focus on Billie Holiday's "Strange Fruit" and other songs that shaped public memory. On location in Marion, Indiana, the host reflects on local history tied to racial violence and the absence of acknowledgement at public sites, using the story to illustrate music's power to reveal...

This episode exposes the myth of "direct-to-fan" when artists rely on third-party platforms that own the data, APIs, and revenue streams. It explains how rented platforms can strip creators of rights, credit, and sustainable income. Host Terrence Sawchuk outlines a better path: building private portals and owning your audience, data, and monetization. He shares practical thinking and resources to...

Recorded live at a Mississauga book event, this episode features Terrence Sawchuk discussing his book "Sold for a Song" and the long history of undervaluing music creators. He explores self-worth, ownership of songs and data, and practical solutions to help artists build sustainable careers. Terry shares personal stories from Toronto and Nashville, highlights the power of community, and outlines i...

Terrance Sawchuk urges artists to build their careers from the ground up by testing songs and performance in their own neighborhood, learning from real audience feedback rather than chasing online vanity metrics or moving to a bigger city. He explains why local shows, selling directly to fans, and maintaining ownership of your work create sustainable momentum, help you develop as an entertainer, a...

Big announcement: my first book is finished!!! In this episode I share why I wrote it, to expose how the music industry has historically overleveraged and undervalued creators, and to offer practical ways artists can reclaim their worth and attract abundance. I also discuss the early book release, the official launch before SXSW 2026, upcoming projects like a docu‑series called The True Value of M...

In this episode Terrance Sawchuk argues that musicians and creators must stop giving their value away to big platforms and instead build their own “private portals” to own relationships with fans. Using AI and simple tech, artists can use TikTok and Spotify as billboards to drive traffic to their own hubs, sell directly, and reclaim income and control. The episode outlines practical steps and a mi...

In this episode of Sold 4 a Song, Terry Sawchuk breaks down a quiet but fundamental shift in the modern music business: how platforms moved from distributing music to extracting data—and why most artists never see the upside of the value they generate. Every stream, skip, save, replay, and share feeds an ecosystem designed to learn, predict, and monetize human behavior at scale. While creators foc...

In this episode of Sold 4 a Song, Terrance Sawchuk answers the question why do musicians, singers, actors, directors, producers, screenwriters, even stagehands,have unions… but songwriters don’t? In this episode of Sold for a Song, Terry Sawchuk breaks down a truth that shocks many creators: songwriters are legally prohibited from forming a union in the United States. Not discouraged. Not frowned...

In this episode of Sold 4 a Song, Terrance Sawchuk sits down with legendary songwriter Mark Jordan, the creator of “Rhythm of My Heart” and a writer whose songs have been recorded by Diana Ross, Rod Stewart, Joe Cocker, Manhattan Transfer, Bonnie Raitt, Cher, and more. Mark shares the untold story behind writing “Rhythm of My Heart,” his lifelong relationship with dyslexia before it was understood...

In this episode of 'Sold for a Song', Terry Sawchuk discusses the evolving landscape of the music industry, emphasizing the importance of artists owning their copyright and data. He reflects on the past year, highlights key guests, and addresses the impact of AI on music creation and artist-fan relationships. Looking ahead to 2026, he shares his upcoming projects aimed at empowering creatives and...

In this episode, Terry sits down with Dr. Concetta “Connie” Tomaino — co-founder and Executive Director of the Institute for Music and Neurologic Function (IMNF) — for a mind-opening conversation on the true value of music far beyond streaming numbers. They break down how music actually engages the brain, why rhythm can restore movement in Parkinson’s, how songs can “wake up” memory in dementia, a...

In this episode of Sold For A Song, Terry Sawchuk discusses the undervaluation of music creators and the impact of AI on the music industry. He emphasizes the need for musicians to recognize their worth and leverage technology to reclaim control over their careers. The conversation highlights the challenges posed by AI, the exploitation of session musicians, and the importance of using technology...

In this episode of Sold 4 a Song, Terry Sawchuk breaks down the AI Wild West currently reshaping the music industry — and who is really benefiting from it. Terry exposes how AI platforms like Suno allegedly trained their models using music scraped from YouTube without permission, reached billion-dollar valuations, and were ultimately rewarded with licensing deals from major labels like Warner Musi...

In this Thanksgiving special episode of Sold 4 a Song, Terry Sawchuk speaks directly to music fans and creators alike, pulling back the curtain on why being a songwriter in the United States is anything but a free-market profession. Terry explains how intermediaries — from Live Nation and Ticketmaster to DSPs and social platforms — control market share, inflate costs for fans, and extract the lion...

In this landmark episode of Sold 4 a Song, Terry sits down with legendary investigative journalist and author Fredric Dannen, whose book The Hit Men ripped the lid off payola, mafia influence, and systemic corruption inside the record business. Fredric walks through the origin story of The Hit Men: how an innocuous business assignment on PolyGram led to Dick Asher’s shocking Pink Floyd “Another Br...

In this first-ever video episode of Sold 4 a Song, Terry pulls back the curtain on just how frighteningly easy it is to create a full song using AI — in real time. Using the AI platform Suno, Terry demonstrates step-by-step how anyone can generate a “world-class-sounding” track in minutes. He starts with a simple, ridiculous concept— a Motown-style uptempo song about his two cats, Tomato and Tomat...

In this episode of Sold 4 a Song, Terry delivers one of the hardest—but most necessary—truths for creatives: no one is coming to save you. Terry dismantles the myth that record labels, managers, agents, or social media algorithms will discover and “rescue” artists who haven’t yet put in the work. Drawing from decades inside the music industry, he explains that even in the so-called “old days” of a...

In this episode of Sold 4 a Song, Terry goes straight at a mindset that quietly kills more music careers than bad deals or bad luck ever will: entitlement. He contrasts entitlement with accountability, and breaks down why so many artists feel “slept on” when, in reality, they haven’t yet done the hard work of mastery, clarity, and connection. Terry uses Russell Brunson’s Hook / Story / Offer frame...

In this episode of Sold 4 a Song, Terry tackles one of the most misunderstood—and most exploited—ideas in the music business: being “unique.” He opens with a classic, brutally honest “music industry haiku” using Bob Dylan to illustrate how the industry endlessly chases originality… then immediately tries to standardize it, replicate it, and replace it. Labels search for “the next Bob Dylan,” then...

aIn this foundational solo episode, Terry pulls back the curtain on who he is, where he came from, and why Sold 4 a Song exists at all—especially now, in the age of streaming and AI. He starts with a clear mission: to put power and value back into the minds, hearts, and hands of creators, at a pivotal historical moment where AI and platforms are poised to strip even more leverage from songwriters...

Oscar-nominated, Grammy-winning songwriter/producer Dennis Matkosky (Diana Ross, Flashdance, Al Jarreau, Boz Scaggs, Keith Urban, LeAnn Rimes) sits down with host Terrance Sawchuk to drop a masterclass on creative longevity and business ownership. From writing “Maniac” in 15 minutes and tailoring it for Flashdance with Phil Ramone, to the long road behind Keith Urban’s “You’ll Think of Me,” to dis...

What does it take to produce the greatest songwriters on earth—and still love the work decades later? Grammy-nominated, Juno Award-winning producer Fred Mollin joins Terrance Sawchuk to talk about building trust with legends (Jimmy Webb, Kris Kristofferson, Johnny Mathis, Billy Joel, James Taylor), surviving label bankruptcies, composing for film/TV, and why great producers are often great reducer...

In this episode, the conversation explores the challenges and triumphs of artists in the music industry, focusing on the importance of self-worth, the impact of personal struggles, and the evolving landscape of music distribution and fan engagement. The guests share their experiences navigating the complexities of the industry, the role of social media, and the significance of authentic connection...

Legendary songwriter Roger Cook joins host Terrance Sawchuk on Sold for a Song to share untold stories behind hit records, the realities of Nashville’s music machine, and the future of music ownership. From Bono bar stories to Alanis Morissette’s Jagged Little Pill sessions, this episode is packed with songwriting wisdom, industry laughs, and lessons every creative needs to hear. Full Show Notes E...

Legendary songwriter Roger Cook—the only British citizen inducted into the Nashville Songwriters Hall of Fame—joins Terrance Sawchuk to unpack six decades of craft, business, and integrity. From “Long Cool Woman (In a Black Dress)” and “I’d Like to Teach the World to Sing” to “Talking in Your Sleep,” Roger shares how to write songs that outlast trends, the reality of publishing splits, why masters...