Solar Disruption Theory

Chase Armstrong, a Utah native and lifelong BYU fan, shares his unique journey in the solar industry—from selling lawn care at 14 to leading in solar sales. In this episode, Chase opens up about leaving Freedom Forever, why he returned, and how technology, culture, and resilience shape success in solar.

In this episode, Chad sits down with Mitch Ford, Vice President of Sales at Vitl, to talk about his path from alarms to solar, the challenges of 2025, and what renewed momentum looks like in 2026. Mitch shares how trust, transparency, and a unified process shaped his leadership approach and why he’s optimistic about the year ahead.

Freedom Forever’s Chief Technology Officer Zach Bloom and Vice President of Product Rob Richardson share how they went from building tech startups to leading innovation in solar. They discuss why software is the company’s “secret sauce,” how AI and clean data are transforming operations, and what it takes to scale as an industry leader. This is a conversation about solving problems, embracing comp...

Michele Magee, President of GivePower, shares her incredible journey from radio marketing to powering schools and communities worldwide. Discover how purpose drives impact and why GivePower is changing lives through solar energy and clean water.

The newest season kicks off with bold moves and big predictions for solar in 2026. From Freedom Forever’s record-breaking Tesla battery deal to the launch of Aura, Brett Bouchy and Chad Towner share how domestic content advantages and innovative strategies are reshaping residential solar.

After weeks of waiting, the executive order that has been looming over the solar industry is finally here, and it is a game-changer. Brett and Chad break down what safe harbor until 2030 really means, why Q Cells are suddenly worth their weight in gold, and how this clarity could reverse the industry’s downturn. From short-term challenges to long-term wins, they share why this moment could be the...

The past 10 weeks have been some of the most turbulent the solar industry has ever faced, drawing comparisons to the 2008 financial crisis. In this episode, Freedom Forever CEO Brett Bouchy and CRO Chad Towner break down how the industry froze, why uncertainty is a nightmare for investors, and what new legislation means for residential solar.

Brett Bouchy and Chad Towner sound the alarm on a late-night move in Congress that could derail residential solar in America. A few lines of negative language were quietly slipped into a major energy bill, and it just passed the House by one vote 215-214. Brett breaks down the urgency, the path forward, and why the next few weeks could define the future of our industry. The spotlight is on solar....

Jake Hess, founder of Solar Con and The Morning Energy Show, joins the podcast to talk about his journey from door-knocker to industry leader. He shares how his drive to educate solar professionals led to the creation of Solar Academy and how Solar Con became a powerful platform for connection and growth. Jake reflects on the industry’s recent challenges, the rising focus on sales compliance, and...

The solar industry is facing unprecedented challenges, from shifting political landscapes to tightening capital markets and accelerating consolidation. In this episode, Brett Bouchy and Chad Towner break down what’s happening behind the scenes—why financing stability is crucial, how domestic content requirements are evolving, and why redlines are rising. Brett shares his candid take on leadership,...

Justin Wolf, former CEO of Meraki Solar and now VP at Solar Pros, joins Chad to discuss his evolution in the solar industry. From his roots in alarm sales to leading a solar powerhouse, Justin shares how his competitive spirit, strategic market moves, and belief in Freedom Forever's superior model shaped his career. They dive into the lessons from Meraki's peak, the industry's shifts since 2022, a...

Aparna Mohla, VP of Corporate Partnerships at Give Power, shares her incredible journey from growing up in Mumbai, India, to becoming a trailblazer in the solar industry. From her early days at SolarCity to transformative work with Give Power, Aparna talks about her "why" for clean energy, the power of authenticity in sales, and creating a lasting impact. Discover how her partnership with Freedom...

Chad and Riley Traveller, CEO of Boundless Energy, dive into the ups and downs of the solar industry, from financial roadblocks to the energy arms race across the globe. Riley shares insights on thriving in tough times, the importance of customer relationships, and why solar remains full of opportunity. They also discuss Boundless Energy’s mission to set the gold standard in training and growth. D...

Divisional VPs Chris Melink and Kameron Gray from Solar Pros share how they smashed growth records and aligned with Freedom Forever's vision. With Brett Bouchy's relentless commitment, they forged a partnership that changed everything. Tune in to hear their insights on overcoming challenges, why alignment is key to success, and how Freedom Forever offers the “safest landing spot” in the solar indu...

In this powerful episode, Chad Towner and Tyler Jackson share personal stories of resilience and optimism. Tyler reflects on his battle with cancer, his daughter Sloan’s life-changing diagnosis, and how positivity shaped their journeys. From business plans during chemo to celebrating Sloan’s progress, this conversation highlights the strength found in struggle and the joy of working with your best...

In this compelling episode, Chad sits down with Tyler Jackson, President at Solar Pros and a key figure in the solar industry. With 21 years of friendship and shared experiences, Tyler and Chad reflect on the highs and lows of door-to-door sales, from selling alarms to pioneering solar in Texas. Listen as they recount their first solar sale, the groundbreaking impact of Freedom Forever in Texas, a...

We dive deep with Aaron Weymann as he shares his journey from being a standout soccer player to becoming a leader in the solar industry. He shares how his determination to create a better life for his family led him to solar, and how he’s thrived by riding the “next big wave.” Aaron also discusses the importance of partnering with the right company, like Freedom Forever, to stay ahead in a fast-ch...

In this episode, Freedom Forever’s President of Sales, Kiley Powell, shares insights from his 23-year journey in door-to-door sales and how his vision and purpose have driven his success. He discusses why joining Freedom Forever aligned with his values, the importance of building strong relationships, and how Freedom is setting new standards in the solar industry. With a mission-oriented focus and...

In this electrifying episode, host Chad Towner sits down with Aaron Lee, a door-to-door sales veteran and VITL's co-founder. Aaron shares his journey from his upbringing in Provo, UT, and the unconventional success behind VITL. Don’t miss his powerful advice on perseverance, leadership, and the importance of honesty in sales. Tune in for a dose of inspiration!

We sat down with founders Chris Collins and Tim Trefren to introduce Recheck, a verification platform that builds trust in the solar industry by ensuring ID verification in sales. They discuss the industry's biggest challenge—lack of trust—and how Recheck helps good sales reps thrive. They also highlight the importance of affordable energy in accelerating solar deployment. Learn more at recheck.co...

In this episode, Paul Stephan, Chief Business Development Officer at GoodLeap, shares his remarkable journey from building his own financial company to becoming a leader in solar finance. Paul discusses the exciting new relationship between GoodLeap and Freedom Forever and reflects on his passion for disrupting the industry while helping homeowners. He emphasizes the importance of understanding cu...

In this episode, we talk with Riley Traveller, CEO of Boundless Energy, and President Jay Pelletz about their powerful partnership with Freedom Forever. Riley offers bold market predictions and explains how their companies are thriving despite industry challenges. Jay emphasizes the importance of trust and communication, and shares strategies for navigating new regulations and leveraging security...

In this season’s first episode, CEO Brett Bouchy discusses the solar industry’s challenges in 2024. He shares strategies for lowering costs, gaining market share, and how to navigate the transition away from NEM. Brett also offers bold predictions for 2025, insights on domestic content, and why a customer-first approach will shape the future of solar. Don’t miss this episode!

From Naval pilot and Pentagon analyst to CEO of solar financing giant, Mosaic, Patrick Moore is no stranger to risky situations. In this episode, Moore takes us into the world of solar financing, breaking down ever-changing interest rates, misconceptions around dealer fees, and how finance companies make a profit. Tune in to hear how Mosaic is changing the renewable energy movement, one loan at a...

What is the cost of “loyalty?” In solar sales, it could cost you up to 60% of your sales commission. In this episode of the Solar Disruption Theory, CEO Brett Bouchy talks about how many installers and sales organizations take advantage of sales reps' misconceptions of the industry and their “loyalty” by sneaking unethical provisions into their agreements. Tune in to uncover the chaos and the...