Software Oasis
Software Spotlight
Are you looking to stay ahead in the fast-paced world of B2B SaaS? Software Spotlight delivers weekly insights from the frontlines of software innovation. Join host Michael Bernzweig, founder of Software Oasis since 1998, as he brings you exclusive conversations with industry titans, innovative leaders, and game-changing executives in the SaaS space. Each episode unpacks winning strategies, emerging trends, and actionable insights you can implement immediately. From scaling your SaaS business to mastering digital transformation, discover the tactics that drive success in today's competitive la...
Author
Software Oasis
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Seva Ustinov on Plurio AI and the Future of Marketing Automation 08.04.2026 1:04:36
Seva Ustinov is the founder and CEO of Plurio AI, a company that provides AI agents to automate marketing tasks for businesses investing significantly in digital advertising. With a strong background in applied mathematics and development, Seva transitioned from running a successful marketing agency to pioneering AI-driven solutions for marketers. ### Show Notes [00:00] Introduction to Seva Ustino...
Roi Carmel on Revolutionizing Sales with AI 07.04.2026 1:02:32
Roi Carmel is the CEO and co-founder of Spotlight AI, a company focused on revolutionizing enterprise sales through AI integration. Before Spotlight AI, Roi held executive roles at companies like Cyber Reason and Perfecto Mobile, where he was instrumental in driving growth and innovation. ### Show Notes **[00:00]** Introduction to Roi Carmel and Spotlight AI **[05:15]** Roi's journey in tech and f...
Edward Barrow on Navigating Cloud Costs and Scaling SaaS 07.04.2026 1:07:37
[00:00] Introduction to Edward Barrow and Cloud Capital [05:30] Edward's journey from Idio to Optimizely [12:45] Challenges with managing cloud spending [20:00] The genesis of Cloud Capital [30:15] Importance of aligning with VC objectives [45:00] Live panel Q&A at Software Oasis event Edward Barrow is the co-founder and CEO of Cloud Capital, a company dedicated to transforming volatile cloud infr...
AI Quality Engineering: From QA Gate to Growth Engine 16.02.2026 52:16
In this episode, host Michael Bernzweig interviews Khurram Mir , CMO and founder of Kualitatem and Kualitee, about how quality engineering is changing in the AI era. Khurram explains why traditional QA—built as a late‑stage gate for waterfall releases—can’t handle today’s rapid deployment cycles and AI‑enabled systems. He shows how to shift testing left, embed quality across the SDLC, and use gene...
The AI Revolution in E-Commerce 18.01.2026 46:25
In this insightful conversation, Karen Nikoghosyan , CEO of eSwap Global , shares his entrepreneurial journey from a young software engineer in Armenia to leading a multi-channel inventory and order management platform. Alongside host Michael Bernzweig , they discuss the transformative role of AI in e-commerce, emphasizing its impact on customer experience, operations, and the competitive landscap...
From Agile to RAD: A New AI Era 25.12.2025 45:11
Host Michael Bernzweig speaks with podcast guest Greg Lind of Buildly , who discusses the evolution of Agile methodologies, emphasizing the need to adapt and integrate AI tools for more efficient software development processes. He highlights the limitations of traditional Agile practices and introduces the concept of Rapid AI Development (RAD) as a more suitable approach for modern development nee...
Unlocking AI Potential: A Strategic Approach 20.12.2025 41:54
In this episode, Kevin Carlson , Partner and Fractional CXO at TechCXO and host Michael Bernzweig discuss the importance of a strategic approach to AI implementation for organizations looking to leverage AI technologies. He emphasizes starting small, defining success metrics, and understanding the different tiers of AI tools available. The conversation highlights common pitfalls in AI adoption and...
Unlocking AI's Potential: The GROW Framework 20.12.2025 20:20
In this episode, Securely Founder Alan Ward and host Michael Bernzweig discuss the strategic implementation of AI within organizations, emphasizing the importance of a structured approach through the GROW framework. He highlights the distinction between revolutionary and evolutionary technologies, the necessity of growth through people, and the key traits required for successful AI integration, in...
Revolutionizing Healthcare with AI 18.12.2025 55:45
In this conversation, Mariano Garcia-Valino , Founder, Chief Engineer and CEO of Axenya and host Michael Bernzweig discuss the evolution of medicine and the role of AI in transforming healthcare. He highlights the shift from infectious diseases to chronic diseases, the unsustainable growth of healthcare costs, and the need for technology to improve patient care. The discussion also touches on the...
Chason Hecht on Employee Retention Strategies 14.11.2025 40:55
Chason Hecht , CEO of Retensa Retention Strategies , discusses employee retention strategies, emphasizing the importance of understanding workforce data to address employee turnover. He introduces three laws of retention, highlighting the need for organizations to focus on retaining high performers and understanding the changing dynamics of employer-employee relationships. Hecht also stresses the...
Best Free Loom Alternative: Dadan Review Features 2025 20.10.2025 32:01
00:00 - Introduction & Guest Background Michael Bernzweig introduces Lakshmanan Raman from dadan, based in Riyadh, Saudi Arabia Lakshmanan's journey from marketing journalist to video industry expert Career transition from SaaS ecosystem in India to international expansion 08:30 - The Video Engagement Problem Why traditional video creation fails: 20-minute videos watched for only 30 seconds Gap be...
Alex Sanfilippo: Building PodMatch & Podcasting Community 27.06.2025 40:59
Summary In this episode of Software Spotlight, host Michael Bernzweig interviews Alex Sanfilippo , founder of PodMatch , a platform that connects podcast hosts and guests. Alex shares his journey from a corporate career in aerospace to becoming an entrepreneur in the podcasting space. He emphasizes the importance of community engagement, the challenges of building a software platform, and the valu...
Geoffrey Toffetti of FPG: Unlocking Hospitality Revenue 12.06.2025 34:58
In this episode of Software Spotlight, host Michael Bernzweig of Software Oasis interviews Geoffrey Toffetti , CEO of FPG, discussing his journey in the hospitality industry and the innovative solutions FPG provides to enhance guest experiences and maximize revenue for hotels. Geoffrey shares insights on the challenges faced by the hospitality sector, the importance of effective onboarding and imp...
Jon Ferrara of Nimble: The Art of Relationship-Driven CRM 04.06.2025 36:44
In this episode of Software Spotlight, host Michael Bernzweig of Software Oasis interviews Jon Ferrara , founder of Nimble and co-founder of Goldmine. They discuss John's journey in the tech industry, the evolution of CRM and contact management, and the importance of integrating sales and marketing tools. John shares insights on building relationships in a digital world and the future of Nimble as...
Bill Wilson of Pace Pricing: The Art of B2B SaaS Pricing 04.06.2025 31:18
In this Software Spotlight episode, Michael Bernzweig of Software Oasis interviews Bill Wilson , CEO and founder of Pace Pricing, discussing the intricacies of pricing strategies in B2B SaaS. Bill shares his journey from software development to becoming a pricing expert, emphasizing the importance of aligning pricing with product-market fit and customer value. The conversation explores common pric...
Zach Hanebrink: Hooklead's SaaS Growth Playbook 03.06.2025 41:34
In this episode of Software Spotlight, host Michael Bernzweig interviews Zach Hanebrink , a fractional CMO from Hooklead, discussing his journey in SaaS marketing, the importance of effective messaging, and the role of AI in the industry. Zach shares success stories, common challenges faced by B2B SaaS companies, and strategies for optimizing marketing funnels and sales processes. The conversation...
From Services to Product: The Barefoot Solutions Journey 13.05.2025 41:21
In this episode of Software Spotlight, host Michael Bernzweig interviews Hunter Jensen , founder and CEO of Barefoot Solutions. They discuss Hunter's journey from freelance PHP developer to leading a custom software development company that has evolved to focus on AI and data science. The conversation highlights the introduction of Compass, a new AI solution designed for businesses handling confid...
Brandon Gano Unlocking Human Potential at HumanOp 29.04.2025 33:26
In this episode of Software Spotlight, host Michael Bernzweig interviews Brandon Gano , COO of HumanOp Technologies. They discuss Brandon's entrepreneurial journey, the formation of HumanOp, and its unique technology that objectively assesses individuals to improve workplace dynamics. The conversation explores the importance of partnerships, the transition to a software-driven model, and the pract...
Revolutionizing CI/CD with Tom Elliott of Ocuroot 18.04.2025 38:45
In this episode of Software Spotlight, host Michael Bernzweig interviews Tom Elliott , founder of Ocuroot , a CI/CD orchestrator designed to streamline software deployment processes. Tom shares his journey in the tech industry, the challenges he faced in CI/CD, and how Ocuroot aims to enhance developer experience and productivity. The conversation covers the target audience for Ocuroot , deploymen...
Scott Sorochak: Silicon Valley to SparkLabs Venture Partner 26.02.2025 36:58
In this episode of Software Spotlight , host Michael Bernzweig sits down with Scott Sorochak, venture partner at SparkLabs Group and a seasoned executive with over 30 years of experience in sales, marketing, and operational leadership. Scott shares his fascinating journey from being a software engineer in the early days of Silicon Valley to becoming a key player in the venture capital world. He di...
Michael Buckbee: Revolutionizing SEO and AI Search Strategies 26.02.2025 43:53
Podcast Episode Description: Michael Buckbee on AI Search, Content Engineering, and the Future of SEO In this episode of Software Spotlight , host Michael Bernzweig sits down with Michael Buckbee, co-founder of Knowatoa, to explore the rapidly evolving landscape of AI search and its implications for marketers. Buckbee shares his journey from software developer to SaaS entrepreneur, detailing how h...
Lucas Lovell of Paddle: Scaling SaaS with Merchant of Record 25.02.2025 47:13
In this episode of Software Spotlight, host Michael Bernzweig sits down with Lucas Lovell, VP of Product at Paddle, to discuss how SaaS companies can simplify global expansion and compliance through the Merchant of Record (MOR) model . Lucas shares his fascinating journey from studying law in Australia to co-founding a multilingual customer support startup in Paris, and eventually joining Paddle i...
FinTech to 15M AI Users: Christian Perry's Journey 07.02.2025 32:36
In this episode of Software Spotlight, we sit down with Christian Perry, CEO of Undetectable AI, who transformed his financial technology startup experience into a groundbreaking AI company serving over 15 million users. Christian shares his entrepreneurial journey from founding ChatterQuant, a financial technology company that leveraged natural language processing for social media analysis, to le...
From Warehouse to Tech Founder: Bill Carlin's 3PL Marketplace Revolution 24.01.2025 31:11
In this episode of Software Spotlight, we sit down with Bill Carlin , CMO of Racklify and COO of Shipmate Fulfillment. After a decade of running a successful third-party logistics company, Bill identified a critical gap in how warehouses and merchants connect. This insight led him to launch Racklify, a groundbreaking marketplace platform that has already attracted 3,000 warehouses since its beta l...
From Bootstrap to Scale: Daniel Andor on Building User-Centric SaaS Products 24.01.2025 35:03
In this episode of Software Spotlight, we sit down with Daniel Andor , founder of Duran, a leading product strategy and design studio. With over a decade of experience in UX design and product discovery, Daniel has helped numerous early-stage founders transform their products from minimum viable products to scalable solutions. His journey from working in a startup studio in Romania to founding his...
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