Michele Hansen & Colleen Schnettler
Software Social
Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.
Author
Michele Hansen & Colleen Schnettler
Category
Podcast website
Latest episode
May 20, 2026
Where to listen?
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Episodes
Taking on Amazon...and winning? 28.09.2021 53:28
Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gimmick...
Software Social University? 21.09.2021 36:48
Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gimmic...
A Tour Through Struggle: Cam Sloan, Founder of Hopscotch Product Tours 14.09.2021 52:46
Send Cam some love and support! https://twitter.com/SloanCam Check out Hopscotch: https://hopscotch.club/ Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your br...
Just Tell People About The Thing You Made 07.09.2021 29:12
Listen to the latest from Michele's podcast book tour! Searching for SaaS: https://searchingforsaas.com/podcast/ep25-local-restaurant-app-to-geocoding-as-a-service-michele-hansen-from-geocodio/ One Knight In Product: https://www.oneknightinproduct.com/michele-hansen/ Indie Hackers: https://www.indiehackers.com/podcast/224-michele-hansen Michele Hansen 0:01 This episode of Software Social is brou...
Everything Is Happening 31.08.2021 37:22
Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay? Here's one way to find out: Noko is a time tracker d...
Struggle and Sponsors: A Conversation with Adam Hill, Creator of Django Unicorn 24.08.2021 42:58
Check out Django Unicorn! https://www.django-unicorn.com/ Follow Adam on Twitter: https://twitter.com/adamghill Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most produc...
Decisions, Decisions Part 2: Colleen Takes the Plunge 17.08.2021 35:13
Check out Hammerstone! http://hammerstone.dev/ Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay? Here...
Breaking 200 10.08.2021 24:04
Buy Michele's book! https://deployempathy.com/ Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay? Here's...
Decisions, Decisions 03.08.2021 33:26
Buy Michele's book! deployempathy.com Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko . When you're bootstrapping on the side, every free moment counts. But do you really know how you're spending those moments? Which days you're most productive? If your product has time sings that just don't pay. Here's one way to find out. Noko is a...
It's Happening! 27.07.2021 40:41
Buy Michele's book! Paperback and Kindle: https://www.amazon.com/dp/173744660X (or search Deploy Empathy on Amazon) PDF/ePub: deployempathy.com/pdf Michele Hansen 0:00 This episode of Software Social is sponsored by Orbit . Orbit is mission control for your community, grow and measure your community across any platform with Orbit . Find out more at orbit.love . Colleen Schnettler 0:14 Good mo...
When Is It Time to Move On? 20.07.2021 35:07
Michele Hansen 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your community across any platform with Orbit. Find out more at Orbit.love . Michele Hansen Hey, Colleen. Colleen Schnettler 0:15 Hey, Michele. Good morning. Michele Hansen 0:18 It's been a while. Colleen Schnettler 0:19 Oh, I know. I've missed your...
Growing an Early Stage SaaS: A Conversation with SavvyCal Founder Derrick Reimer 13.07.2021 50:34
Follow Derrick on Twitter: https://twitter.com/derrickreimer Check out SavvyCal (which Michele uses and loves, btw): https://savvycal.com/ Colleen Schnettler 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community. Grow and measure your community across any platform with Orbit. Find out more at orbit.love . Hello everyone and welcome back to the S...
Shutting Down and Opening Up: A Conversation with Marie Poulin, Creator of Notion Mastery 06.07.2021 59:57
Pre-order Michele's book on talking to customers! https://deployempathy.com/order Marie's course, Notion Mastery: https://notionmastery.com/ Marie's Twitter: https://twitter.com/mariepoulin Marie's YouTube: https://www.youtube.com/channel/UCKvnOhqTeEgdNt1aJB5mVng Marie's Instagram: https://www.instagram.com/mariepoulin/ Michele Hansen 00:00 Welcome back to Software Social. This episode is...
Getting Started with Customer Interviews: A Conversation with Nicole Baldinu, Co-Founder and COO of WebinarNinja 29.06.2021 49:13
Pre-order Michele's book! https://deployempathy.com/order Follow Nicole on Twitter: https://twitter.com/NicoleBaldinu Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by Recut . If you make videos or screencasts, Recut could help you cut your editing time by half or more. Recut removes the awkward pauses, the gaps and the silent parts so you can stop spending hou...
Holy Forking Sportsballs 22.06.2021 34:15
Pre-order Michele's book on talking to customers! https://deployempathy.com/order Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by Fathom Analytics . Fathom is trusted by thousands of businesses to power their privacy-first website analytics like GitHub, FastMail, Buffer, Tailwind, and so many amazing small businesses, too. For the longest time, website analyti...
Sympathy, Empathy, and Solving Problems 15.06.2021 39:39
Pre-order Michele's book! deployempathy.com/order/ Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear . Oh Dear does everything they can to help you avoid downtime like scheduled task monitoring, SSL certificate expiration notifications and more. But downtime happens. When it does, it's how you communicate in times of crisis t...
Michele's First Numbers Update 08.06.2021 30:44
Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear . If you've listened to this podcast for any amount of time, you know that I'm passionate about customer service and listening to customers. A few months ago, we noticed something wasn't working on the Oh Dear dashboard. We reported it to them, and they fixed it almost immediate...
Marketing an eBook 01.06.2021 54:22
Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear . We use Oh Dear to keep track of SSL certificates. If an SSL certificate is about to expire, we get an alert beforehand. We have automated processes to renew them, so we use Oh Dear as an extra level of peace of mind. You can sign up for a ten day free trial with no credit card...
The Real Life Episode 25.05.2021 31:19
Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We recently refreshed the Geocodio website, and it was really helpful how Oh Dear alerted us to broken links and made it clear what we needed to fix. Broken links are bad for SEO, and so I really appreciate those alerts from Oh Dear. You can sign up for a 10 day free trial with...
Valuable, Usable, Viable, Feasible 18.05.2021 30:34
Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by Oh Dear , the website monitoring app. As an Oh Dear customer myself, I particularly like how easy it is to make SLA reports with Oh Dear . They're professional and sleek, and they make it easier for us to service enterprise customers. And I actually requested this feature myself last year, and I'm so delighted with...
Real Internet Money 11.05.2021 30:30
Colleen Schnettler 00:00 This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours . Hopscotch Product Tours allows you to improve user onboarding with helpful product tours that guide your users to success. Also reduce frustration by helping users learn how to use your product without the need for demo calls, visit Hopscotch.club today and start delighting...
No Longer "Bootstrapped" 04.05.2021 32:08
Michele Hansen 00:00 Hey, welcome back to Software Social. This episode is sponsored by Oh Dear. Oh Dear makes it easy to monitor uptime, SSL certificates, broken links, scheduled tasks and more. They send out notifications when something is wrong. All of that is paired with a developer friendly API and great documentation. And I can back them up on that because we use Oh Dear for Geocodio and...
Surprises 27.04.2021 35:04
Colleen Schnettler 00:00 This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours . Hopscotch Product Tours allows you to improve user onboarding with helpful product tours that guide your users to success. Also, reduce frustration by helping users learn how to use your product, without the need for demo calls. Visit Hopscotch.club today and start delighting...
Approaching Nebulous Tasks 20.04.2021 32:44
Michele Hansen 00:00 The following message is brought to you by Balsamiq . Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by KB Clip . So much institutional knowledge transfer happens in Slack. KB Clip is a magic shortcut to turn a conversation into an FAQ entry, a wiki page, or a Knowledge Base art...
Doing Different Things, Doing Things Differently 13.04.2021 33:05
Michele Hansen 0:00 The following message is brought to you by Balsamiq . Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners. This episode is sponsored by Homeschool Boss . Homeschool Boss offers NWA MAP growth assessments to homeschoolers in the US. These are untimed online tests and math reading science and language usage that...
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