SoDA Series LIVE - On Air

Every brand is jumping on the latest meme, audio clip, and micro-trend. But does any of that actually build lasting value—or are we just burning budget chasing directionless attention? Creative Directors Ro and Jahfre will break down the real business case for viral content and community-building. They'll explore when trend-chasing makes sense and when it's just expensive theater. They&#39...

When we talk about products, we’re really talking about people—their needs, their habits, and the experiences that become part of their everyday lives. In this SoDA Series LIVE session with Adobe, Luke Des Cotes, CEO of Metalab, will unpack what it takes to build digital products that not only work—but resonate. From shaping intuitive interfaces for category-defining brands to helping startups fin...

When thinking about your own brand, or when you are at the beginning of a journey with a client, you must first understand what the definition of "brand" actually is. In our next SoDA Series LIVE session with Adobe, our special guest, Liz Stone, Co-Founder of OK Cool, will be discussing the many facets of brands and why being persuasive, patient, and having perseverance is critical to su...

The power of telling a meaningful story that resonates with the user is what keeps Olga Uzhykova excited and engaged with the work she does at her digital agency, Noomo. As the Co-Founder and Design Director, she understands the importance of having a well-defined company purpose, the value in aligning a brand's story with their marketing efforts, and how to navigate the challenges that can er...

Join Adobe and SoDA, live from SXSW, for a lively discussion with leaders from world-class digital, experience, and design studios – Athletics, HUSH and Tool – about the state of Gen AI in their agencies. We’ll discuss how these leaders are navigating the transformation with their clients, recent AI-fueled projects, and the concrete and practical ways they are managing this change within their own...

Designing for physical spaces and human interaction is at the forefront of the work Brett Bagenstose and his team at NeoPangea do on a daily basis. A large focus of the museum installations they produce centers around creating immersive experiences that are not only educational but also engage our senses, so the encounter is memorable. In this next installment of SoDA Series Live with Adobe, Brett...

John Roescher, Founder and CEO of Raw Materials, joins Adobe for a lively conversation on why design needs a reset: one that’s rooted in creativity, not just process. Drawing on his journey from building an award-winning design agency, Handsome, to evolving it into Raw Materials, John shares why the shift wasn’t just a rebrand, but a reinvention of what a design company can be. We’ll also explore...

PJ Pereira, Creative Chairman & Co-Founder at Pereira O’Dell, joins Adobe for a lively discussion on AI’s impact on the creative community, the risks of homogenization in design, and the importance of preserving authenticity and imagination in a rapidly changing technological landscape. We’ll explore the balance between human originality and machine-generated content, and share strategies for...

Mirek Nisenbaum, Partner & Digital Director at Base Design, joins Adobe for a lively discussion exploring the concept of Digital Magnetism—how beauty, authenticity, and energy can transform a website from functional to truly captivating. Beyond aesthetics, we’ll explore how branding creates depth and meaning, keeping users engaged in an era of fleeting attention. We’ll also discuss the challen...

Dave Snyder, Partner and Head of Design at Siberia, joins Adobe for a lively discussion to explore the opportunities and challenges of managing a predominantly contractor-based design team—building trust, setting expectations, and balancing diverse skill sets. We’ll also discuss the key differences between in-house (tech) and agency design, the evolving role of AI in creativity, and the enduring i...

David Schwarz, Founder and Creative Partner of Brooklyn-based design studio HUSH, joins Adobe for a lively discussion on the intersection of design, psychological behaviors, and massive spaces. Together, we’ll explore the digital aspects of mega-experiences—examining how sound, light, movement, scale, information hierarchy, and technology shape environments like airports and mixed-use developments...

Ben Langsfeld, Chief Design Officer at BUCK, joins Adobe for a lively discussion reflecting on over 20 years of agency and industry transformation, embracing the challenges of designing in the age of AI and cultivating a culture of "forever learners" in a rapidly evolving creative landscape. Speaker BIO Ben Langsfeld is the Chief Design Officer at BUCK, responsible for the studio’s brand, creative...

Tim Murphy, Founder and CEO of Sideways, joins Adobe for a lively discussion on the interplay of analog and digital touchpoints in hospitality, the power of constraint as a creative superpower, and how branding and creativity can create value beyond the bricks and mortar of real estate. Speaker BIO I’m the Founder & CEO of Sideways, a Branding & Marketing agency designed to add unrealized...

Dublin-based In the Company of Huskies is a creative agency that creates pulling power for brands. Damian Hanley (Board Creative Director) joins Adobe for a lively discussion on merging cultures, driving collaboration, and helping brands become more efficient. SPEAKER BIO Over the course of 25 years in ad agency life, I have been lucky to have had the opportunity to work with some of the biggest a...

From designing out-of-the world fashion experiences to building immersive spaces, David Hartono (Creative Tech Director) and Francesco Bernabei (Creative Founder) of MONOGRID, a digital design studio specialized in interactive experience and new media, join Adobe for a lively conversation on creating meaningful connection between the digital and physical worlds, why design consistency matters, and...

Ian Barry, Chief Creative Officer at LaneTerralever, joins Adobe for a discussion on unearthing insights to reveal brand uniqueness, consumer behavior, and his passion for data to drive creative excellence. Speaker Bio Ian started his career at the age of eight when he sent an ad concept to Pepsi-Cola. His idea was politely rejected, but the Marketing Manager sent him a pen and pencil set along wi...

Facundo Santana, the co-founder of basement, a forward-thinking design and development studio located in Argentina joins Adobe for an engaging conversation on the role of their Labs division. We will explore the motivation behind the establishment of Basement's Labs division, its role in nurturing design innovation, and the significant value it brings to both the agency and their clients. Speaker...

David Sheldon-Hicks, co-founder of Territory Studio, joins Adobe for a lively discussion on how his passion for the craft of motion graphics has driven his work in film, games, and commercial campaigns. We’ll explore the interplay between motion pictures and technology, how AI is revolutionizing the creation of custom tools for artists, and the importance of understanding human behavior in shaping...

Founder and Creative Technologist at borabora studios, Florian Wögerer, joins Adobe for a lively discussion on pushing the boundaries of immersive experiences, the role of prototyping in creating these experiences, keeping the hype train under control, and cultivating a happy and loyal workforce. Speaker BIO Florian Wögerer is an innovative entrepreneur, creative technologist, founder and CEO of b...

Josh Goldblum, Founder and CEO of Bluecadet, joins Adobe for a lively discussion on leveraging contemporary tools and technologies to create immersive and interactive spaces and building a creative community dedicated to crafting engaging, equitable, and intriguing experiences. Speaker BIO Josh serves as the CEO of Bluecadet, an award winning experience design agency that has overseen signature pr...

What began as an obsession with Adobe Photoshop, led Josh Lowman, Founder and CCO at design studio, Gold Front, to a rich career in helping designers and brands find their place in the market. Josh joins Adobe for an honest conversation on driving purpose, showing up as your authentic self, and creating an impact through design. Speaker Bio Josh Lowman - Founder & Chief Creative Officer Josh i...

David Funkhouser, Partner & Creative Director at Funkhaus, joins Adobe for a lively discussion on the future of design and technology—navigating the evolving landscape, creating compelling visuals, and balancing the efficiency of AI with the passion and tactile experience of traditional design. Speaker Bio David Funkhouser - Partner/Design Principal, Funkhaus The namesake of independent digita...

Christian Mogensen, Executive Director & Partner @ Stupid Studio, joins Adobe for a lively discussion on using the power of play to approach problem-solving, helping clients reimagine the future. SPEAKER BIO Christian Mogensen is co-owner of Stupid Studio, a Danish B Corp-certified creative studio. Since its inception in 2006, Stupid Studio has focused on designing better futures and creating...

**Producer NOTE** Audio quality wasn't optimal for this discussion due to connection issues from the original interview. However, we didn't want you to miss out on the incredible insights from Adam. Adam Baskin joins Adobe for a lively discussion on bringing ambitious experiences to life, harnessing the power of machine learning and AI in storytelling (and helping clients do the same), and the con...

A conversation with Sweden Unlimited Welcome to our inaugural edition of SoDA Series Live On AIR, a podcast edition of our monthly livestream conversations with creative leaders from around the world. This edition shares the personal journeys from the founders behind Sweden Unlimited, their passion for design, and their unique path to leading a successful creative agency. SoDA Series Live is a col...