SocialMinds - A Social Media Marketing Podcast

What do LinkedIn, Libra and Instagram Stories all have in common? Each one has made recent changes which take us a step further towards a social media landscape that is primarily designed for peer-to-peer interactions—whether that's through messaging, payments or regular posts. In episode 044 of Social Minds, Theo and Eve discuss the meaning behind June's biggest social media stories, including Li...

People respond to people, not logos. That's not news, but LinkedIn's focus on personal video posts has provoked a personal branding revolution. In episode 043 of Social Minds, personal brand consultant Ashley Jones discusses the impact of personal branding for businesses. Ashley, who was instrumental in raising Steven Bartlett's profile at the beginning of Social Chain, also shares the crucial dif...

Social has irreversibly changed the way news is broken; publishers now rely on user-generated content for on-the-ground video and photo reporting. But what does that mean for the health of information and the content we consume? In episode 042 of Social Minds, we're joined by Jon Cornwell, co-founder and CEO of Newsflare—a company which licenses viral and breaking news videos to media and news org...

In all forms of marketing, misunderstanding your target audience means missing the mark. But why are so many brands failing to resonate with their audience on social media when the tools available to them are so sophisticated? In episode 041 of Social Minds, we're joined by Social Chain UK managing director Katy Leeson, to discuss how social-first data capabilities are revolutionising our understa...

Has Instagram left itself vulnerable to vertical-first competitors? In episode 040 of Social Minds: Breaking Social, Theo and Eve are back to translate the biggest social media stories to break in May. We discuss Facebook's latest algorithm update and its effect on publishers, and share the first-look reaction from our own Pages; Twitter's update which places emphasis on direct messages, as a wide...

Huel has rejected the status quo for a new brand. It has abandoned target audiences, rejected niche appeal and advertises its products purely on social over traditional means—to enormous success. So how does a brand go from start-up to household name without all of the above? In episode 039 of Social Minds, we're joined by founder and chief marketing officer of Huel, Julian Hearn. In this, Julian...

Every new business wants to create the ideal working environment. Challenger bank, Monzo, is no different. In episode 038 of Social Minds, Social Chain COO Dom McGregor is joined by Monzo COO, Tom Foster-Carter. In this, we discuss how core values, an intuition for what young people want and determination to do things differently is the only way to create a successful business in a time where the...

Earlier this year we collaborated with Buffer on its annual State of Social report, which enables marketers to form an informed strategy through social-first data. In episode 037 of Social Minds, we're joined by Buffer's editorial director, Ash Read, to unearth the learnings which have come to light since then, discuss how to strike the balance between research and creative instinct, and reveal wh...

Being present in culture is a dream for any brand, but earning real capital takes more than sponsorship—brands must be sincere to succeed. In episode 036 of Social Minds we're joined by Theo and Robin, directors at Warm Street, to discuss how brands can participate in subculture movements through music. In this, we reveal the steps brands need to take to make an impact from grassroots level to mas...

As we enter a new era of social media, Facebook's annual F8 conference laid out the blueprints for a privacy-first approach. Across messaging, commerce and meaningful interactions, Facebook made clear exactly how user behaviour is changing and where its focus—and ours—should be. In episode 035 of Social Minds, we break down each major update announced at F8, what they mean for Facebook and the opp...

Young people are watching less TV—that cannot be argued. So where does this leave traditional broadcasters? In episode 034 of Social Minds, we're joined by James Cross and Tim Jones, creative directors at BBC Creative, for a candid discussion about the future of linear television. In the face of Netflix, Hulu and YouTube, organisations like the BBC have been forced to play catch up. Now, we get an...

Facebook and publishers are locked in a power struggle; neither want to concede ownership of their communities, but both need the other to survive. In episode 033 of Social Minds, we speak to On The Tools co-founder and CEO Lee Wilcox, to discover the value exchange that can happen when the two work together. In this, Lee explains how niche communities are combatting the symptoms of content overlo...

Last week we saw the second plank of Facebook's strategy: self-regulation from its product teams. The government has also decided it's time to regulate social media platforms. But are either the right ones for the job and if not, then who? For episode 032 of Social Minds, we spoke with Useful Social founder Dan Price about the price of data, the ramifications of regulatory legislation and what hap...

We're undergoing a substantial shift in the way agencies operate; large network agencies have learned to share the market with specialist and challenger agencies. But how do we differentiate from one another when there's an agency for everything? In episode 031 of Social Minds, Oliver Global COO Leo Harrison joins us to discuss differentiation, sustainability benefits for consumers and brands and...

For episode 030 of Social Minds, Theo and Eve cover the biggest social media stories to break in March. On our list is Instagram's new Checkout button, including what it means for social commerce and e-tail websites; Article 13, the EU's controversial copyright law amendment and so-called meme ban; and the future of linear TV following Apple TV+ and the news that online subscriptions have overtake...

40% of millennials choose their next holiday spot based on its Instagrammability, but how much does social media influence global travel trends? In episode 029 of Social Minds, we're joined by Maria McKenzie, social communications manager at Lonely Planet, to discuss influencers, overtourism and how Instagram became a booming tourism industry in its own right. In this, Maria reveals the travel tre...

Mistrust in advertising is the result of a lie. That lie tells consumers they are the audience of advertising when, in reality, they are the product. Now, a solution has emerged which aims to solve the attention crisis by literally giving value back to the user. In episode 028 of Social Minds, Sam Jones, founder of Gener8 Ads, reveals his industry-shaking plan to educate consumers, reclaim ad spac...

The brain requires idle time to develop, but our constantly connected world seldom allows for boredom. Attention is now currency; aggressive marketing tactics and intensive social media use has earned the industry a reputation for its contribution to mental health issues. But our guest for episode 027 of Social Minds, Dr Fjola Helgadottir, has research which proves otherwise. What's more, her onli...

$500 billion was spent on digital advertising in 2018 alone. Now imagine if that money could be funnelled into life-changing causes. That's the vision of our guest for episode 026 of Social Minds, Amy Williams—founder of ad tech platform, Good-Loop, which aims to make digital advertising ethical again by donating half of its revenue to charity. In this, we speak to her about the future of cause ma...

For episode 025 of Social Minds, Theo and Eve sat down for another edition of Breaking Social, this time covering the hottest social media stories to break in February. We dissect YouTube's latest brand safety debate along with its new community legislation; the launch of LinkedIn LIVE and what this means for the up-and-coming social network; and Facebook's ongoing struggle between offering transp...

Social media is not just a young person's game. It is increasingly important that C-level executives have a full understanding of the value which social media can provide. But how does a social media manager sell a big idea to a big cheese? In episode 024 of Social Minds, we're joined by senior strategist at WeStrategise, Rob Alderman, to find out what makes the perfect pitch—and how those skills...

Disruption is on the way, and Silicon Valley's tech giants have an appetite for it. In episode 023 of Social Minds, we're joined by Anya Du Sauzay, head of digital marketing at Sony Music Entertainment / Syco Music, to find out how social media has altered the way new artists are discovered and marketed. In this, we explore how important social media, brand partnerships and algorithmic Spotify pla...

Content marketing is still relatively new, so why are our processes stuck in the past? Externally, we strive for speed and innovation but, internally, the industry's way of working remains slow and bloated. In episode 022 of Social Minds, CEO of Planable, Xenia Muntean, shares her three core principles to effectively scale content marketing, create a shared language with your clients and, ultimate...

In our first episode of 2019, Theo and Eve sit down for a special edition of Social Minds: Breaking Social. In this, we debrief from the biggest social media stories to break so far this year—including Mark Zuckerberg's challenge to host public debates, the hypocrisy of Instagram's spam ad scandal, Twitter's promising public beta and, of course, THAT Gillette advert. To make sure you're prepared f...

From the death of the News Feed to social-first CRM and a departure from social networking, December has seen an influx of marketers making their predictions for 2019. In our final episode of 2018, Social Chain strategy director, Mike Blake-Crawford, makes his return to Social Minds in order to pave the way for brands in 2019. In this, we cover his top 5 predictions, including WhatsApp's advent as...