Social That Sticks

On this episode of the podcast, Ash & Abbey discuss their first year in business. Their conversation leads into the lessons that were built out of the bumps in the road and linked back to the seasons that shaped them the most as business owners. They give tangible tools to help you stay focused on putting one foot in front of the other in order to make consistent, gradual growth as creators, b...

In this episode of Social That Sticks, we discusses the importance of planning for the holiday season, emphasizing the need for creators and small businesses to strategize effectively. We highlight the significance of storytelling and repetition in messaging to engage audiences, and provide actionable steps for social media planning. The conversation culminates in the introduction of the 80/20 rul...

In this episode, we discuss the significant shift in Instagram's functionality as it begins to index content for Google, making businesses more discoverable through keywords rather than hashtags. Listen in as we discuss the implications of this change, emphasizing the importance of using effective keywords in captions and comments to enhance visibility. The conversation also covers strategies...

In this conversation, Ampligy interviews Alane Gianetti, a successful calligrapher and business coach. Elaine shares her journey from a hobbyist to a thriving business owner, emphasizing the importance of social media in building her brand and community. The discussion highlights the shift from competition to collaboration among creatives, the transition to coaching others, and the balance of cate...

In this episode, Amplify discusses the evolving landscape of user-generated content (UGC) and influencer marketing. They explore the importance of storytelling, authenticity, and building connections with audiences. Ashley shares her journey as a creator and offers valuable tips for content creation, emphasizing the significance of solving problems and staying true to one's brand. The convers...

In this conversation, Nicole Czarnecki shares her journey from running her own social media agency to then becoming head of brand marketing at Nello. She discusses the evolution of social media marketing, particularly the impact of the pandemic on the creator economy and brand strategies. Nicole emphasizes the importance of finding the right marketing partners, leveraging social media platforms ef...

In this episode, we discuss the journey of creative growth, focusing on photography and content creation. Abbey shares her personal experiences with photography, emphasizing the importance of embracing the learning process and not being afraid to fail. We provide essential tools for content creation, including the importance of good lighting, a clean lens, and a tripod. Additionally, they discuss...

In this engaging conversation we, the Amplify team, chat about the concept of 'Climbing Cringe Mountain'—the idea of embracing authenticity and vulnerability in content creation. We explore the significance of trial reels and stories in social media, understanding engagement beyond likes, and the value of sharing small moments. We also emphasize the need for authenticity in a world fille...

In this conversation, our powerhouse guest Jasmine Yook shares her journey in social media marketing, discussing the evolution of the industry, the importance of metrics, and strategies for small businesses. She emphasizes the need for brands to tell their stories authentically and the significance of being nimble in content creation. Our transparent discussion also covers the future of social med...

Not only are the tides shifting when it comes to how we as small businesses are CREATING on social, but how we are consuming as people has made a major pivot as well. Take a peek into a conversation that we're having BTS when paying close attention to our clients human behaviors as creators and our own as consumers.  Insta: amplifysocial_media || DM us "PODCAST" for 25% any service...

It's not everyday that we get to lead a conversation with someone taking our local city by storm... but today we had the honor! Pull up a chair and listen in as we interview Charm City Link's owner, Alex... who launched her business a short while ago and is now a brand almost every circle is talking about. From tactical tips and tricks to her favorite advice for anyone just starting grow...

We launched a business together in 2024 based around a coffee shop napkin... but our stories didn't start there. Listen into this episode as we, Abbey breaks down her stacked marketing career she led through her 20s in NYC & Ash as she left teaching to become an influencer herself, how it led us HERE to this podcast with you! Insta: amplifysocial_media || DM us "PODCAST" for 25%...