Social Media Marketing Podcast

Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow. Show Notes: https://www.socialmediaexaminer.com/24 See Privacy Policy at https://art19.com/privacy and California Priva...

Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business? In this episode, I interview Ekaterina Walter, a global social innovation strategist at Intel and member of the board of directors for Word of Mouth Marketing Association. She is also the author of the new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably B...

Do you accept your lot in life? Are you afraid of starting something new? In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most recent book is The Icarus Deception. He’s also the CEO of Squidoo. Show Notes: https://www.socialmediaexaminer.com/22  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...

What’s the story of your business? Are you wondering how storytelling can help your marketing and sales? In this episode, I interview Dave Kerpen, author of Likeable Social Media. He’s also the co-founder of Likeable, an INC 500 social media marketing firm. His newest book is Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Show Notes: https://www.socialmediaexamin...

Do you listen to podcasts? Are you interested in starting your own podcast?  In this episode, I interview Cliff Ravenscraft, the world’s leading evangelist on podcasting and founder of Podcast Answer Man. Cliff shares his knowledge and experience of hosting many different podcasts. Show Notes: https://www.socialmediaexaminer.com/20 See Privacy Policy at https://art19.com/privacy and California Pri...

Do you follow your passion? Are you wondering if there might be a link between content and living your dreams? In this episode, I interview C.C. Chapman, co-author of Content Rules. He’s also a blogger at Digital Dads, a photographer, a long time podcaster and founder of the Cleon Foundation (an agency focused on causes). His newest book is Amazing Things Will Happen. Show Notes: https://www.socia...

Have you ever dreamed of having your own podcast show? Do you want to know how to get started? To learn more about what goes into starting your own show, this episode of the  Social Media Marketing podcast  goes deep on the subject. You’ll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success. Show Notes: https://www.socialmed...

Do you want to drive more traffic to your website? Would you like to create content that people will go crazy for? In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast. Show Notes: https://www.socialmediaexaminer.com/17 See Privacy Policy at https://art19.com/privacy and C...

Have you ever considered publishing your own eBook? Are you wondering what the advantages are for marketers? In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club. Jim is also the author of the book Attention! This Book Will Make You Money and many other eBooks including Book Marketing for Kindle Authors. Show Notes: https://www.socialmediaexaminer.com/1...

Do you struggle to create and promote videos? Are you wondering how to make videos that go viral? In this episode, I interview Mark Malkoff, a comedian and filmmaker. Mark shares his love and passion for creating videos and several amazing stories about the process of coming up with video ideas and making them happen. Show Notes: https://www.socialmediaexaminer.com/15 See Privacy Policy at https:/...

Are you wondering if Pinterest can help your business? Do you want to get more traffic from your Pinterest account? In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest. Beth shares her insights into how Pinterest can drive more traffic to your website or blog. Show Notes: https://www.socialmediaexaminer.com/14 See...

Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing? In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, LinkedIn Marketing: An Hour a Day. Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing. Show Notes: https://www.socialmediaexamine...

Do you think the world of publishing is evolving? Have you ever thought of self-publishing? In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us. Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then. Show Notes: https://www.socialm...

Are you wondering how to best build a platform with social media? Do you want to learn how to build trusted relationships online? In this episode, I interview Chris Brogan, CEO of Human Business Works and author of several books including The Impact Equation. Chris shares the importance of having a blog if you want to grow the reach and exposure of your business. Show Notes: https://www.socialmedi...

Does your business have an active community? Would you like to build a community to support your business? In this episode, I interview John Jantsch, founder of Duct Tape Marketing and author of several books including The Commitment Engine. John shares insights into how content and community connect. Show Notes: https://www.socialmediaexaminer.com/10 See Privacy Policy at https://art19.com/privac...

Want more of your readers to take action? Are you looking to increase the persuasion of your content? In this episode, I interview Derek Halpern, founder of Social Triggers. Derek shares the tactics he uses to get people to take action and turn them into loyal readers. Show Notes: https://www.socialmediaexaminer.com/8  See Privacy Policy at https://art19.com/privacy and California Privacy Notice a...

Are you thinking of starting a podcast? Do you believe podcasts are making a comeback? Do you find yourself listening to more podcasts lately? In this episode, I interview Mitch Joel, author of Six Pixels of Separation and founder of the Six Pixels of Separation podcast. Mitch shares his experiences from when he first started podcasting in 2006 to now. Show Notes: https://www.socialmediaexaminer.c...

Are you wondering how a blog can help your business? Are you trying to figure out how content can improve your sales? In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy. Marcus shares insights into the struggles marketers have to get results from business blogging. Show Notes: https://www.socialmediaexaminer.com/7...

Have you given up on Google+? Are you wondering whether it is worth managing yet another social network? In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business. Show Notes: https://www.socialmediaexaminer.com/6 See Privacy Policy at https://a...

Want to understand the psychology behind why people interact via social networks? During this fascinating interview I explore these very concepts. In this episode, I interview Ric Dragon, author of Social Marketology and CEO of DragonSearch. Ric shares tips on how businesses can build relationships on social media. Show Notes: https://www.socialmediaexaminer.com/5 See Privacy Policy at https://art...

Are you trying to build an engaged loyal following that loves you and your business? Have you tried to use video, podcasting or social media to build engagement? In this episode, I interview Pat Flynn, founder of Smart Passive Income. Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business. Show Notes: https://www.socialmediaexami...

Are you struggling to make Facebook marketing work for your business? Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business. In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business. Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today. Show No...

Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value? In this episode, Brian Solis, author of The End of Business as Usual and Engage, and principal analyst at Altimeter Group gives us the scoop on Twitter for business today. Brian shares insights into how Twitter has changed and what works on Twitter today. Show Notes: https://ww...

Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about! In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Mari shares insights into Facebook mobile and opportunities this new mobile environment gives businesses today. Show Notes: https://www.soc...