Social Media Marketing Podcast

Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach. Instagram+ Stories Features Instagram’s User-Controlled Algorithm and Reach Instagram Instance Disappearing Photos Instagram Reels Series and Your Marketing Guest: Chelsea Peitz | Show No...

Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients. Four Steps to Get Started on YouTube Identifying Topics That Will Perform Developing You...

Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control. Let AI Handle Your Facebook Pixel Setup Connect AI Agents to Your Ad Account, Carefully Use Meta's AI...

Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably. Two Things That Hold Back Your Facebook Ads The M4 Method for Facebook Ads: Account Structure The M4 Method for Facebook Ads: Creative The M4 Method for Facebook Ads: Deep Dive Analysi...

What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped repo...

Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases. Using TikTok Symphony to Create Content From Text, Voice, or a Single Image Using TikTok Search Hub to Claim Branded Positioning in TikTok Search Using TikTok Go to Turn Initial Discove...

Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work. Content Styles That Create Awareness Content Styles That Build Trust Content Styles That Generate Leads and Sales LinkedIn Content Ratio Formula Guest: Will McTighe...

Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content. Aligning Your Content Strategy With the New LinkedIn Feed Algorithm Optimizing LinkedIn Posts for the Engagement Signals That Now Drive Reach Preparing for LinkedIn's New Live Event Requirements Guest...

Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share. What Marketers Need to Know About the Shorts Feed The Audio-Visual-Text Hook Framework Curiosity Loops Obstacle + Solution Storytelling Guest: John Scott | Show Notes: soc...

Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube. New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect Maker Voice Replies for Comments YouTube’s Creator Partnerships Platform Powered by Gemini Gue...

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos. How to Apply the Science of Attention to Your Short-Form Video Strategy Connection: The Two-Fold Foundation Reputation: The Authenticity Formula Emotion: Th...

Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing. Instagram Post Caption Links Instagram Profile Grid Customization and Editable Thumbnails Instagram Sticker Tools For Custom Branding Instagram Edits App Tool & Feature Updat...

Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026. Why Getting Conversions Is Harder Than Ever 4 Ways to Grow Your Email Database How to Fix What's Broken on Your Landing Pages How to Optimize Your Post-Conversion Thank You Page for Additional Conversions How to Use One-Click Actions...

Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands a...

Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looki...

Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I...

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perf...

Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya Kelly Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/710 Review our...

Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan. Guest: Shan...

Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz. Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/708 Review our show...

Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods. Guests: Chris Penn & Rachel Wood...

Are you wondering if AI video creation tools are worth the investment? Overwhelmed by YouTube's rapid rollout of new features? To discover what YouTube's latest AI tools can actually do for your business, which content formats have the biggest opportunity for organic reach, and how to use new targeting features without hurting your channel's performance., I interview Liron Segev. Guest: Liron Sege...

Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? To discover how to build thriving communities through email sequences that create engagement social platforms can't deliver, I interview Paul Gowder. Guest: Paul Gowder | Show Notes: socialmediaexaminer.com/705 Review our show on Apple...

Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari Smith. G...

Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel. Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/703 Revi...