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Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Episodes
Blogger Outreach: How to Build Relationships With Bloggers 20.06.2014 42:00
Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere. Show Notes: https://www.socialmediaexaminer.com/98 See Privacy Policy at https://...
Twitter Cards for Blogs: How to Set Them Up 13.06.2014 49:50
Have you heard of Twitter cards? Are you wondering how you can use them for your business? In this episode you'll discover the different types of Twitter cards available, how to set them up and what to tweak in order to have more customization. What is a Twitter card? A Twitter card is a way for you to add more text and images to your tweets. Show Notes: https://www.socialmediaexaminer.com/97 See...
Marketing Instagram Style: What Marketers Need to Know 06.06.2014 45:24
Do you use Instagram for marketing? Are you wondering how you can grow an Instagram following that will build your business? In this episode, I interview Jenn Herman, who blogs at Jenn's Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management. Show Notes: https://www.socialmediaexaminer.com/96 See Privacy Policy at https://art19.com/privacy a...
Relationship Marketing: How to Secure Guests Who Become Allies 30.05.2014 43:34
Do you want to grow better relationships with market influencers? Are you wondering if interviewing people can help your business? In this episode, I interview John Lee Dumas, author of the book Podcast Launch and host of the EntrepreneurOnFire podcast—a top-ranked business podcast. Show Notes: https://www.socialmediaexaminer.com/95 See Privacy Policy at https://art19.com/privacy and California P...
Teaching Sells: How to Gain Trust and the Sale by Teaching 23.05.2014 41:32
Are you looking for a way to grow your influence while making more sales? Do you ever wonder if teaching is right for your business? In this episode, I interview John Jantsch, who's written four books, including Duct Tape Marketing. His newest book is Duct Tape Selling. John helps small- and mid-sized businesses enhance their sales and marketing efforts. Show Notes: https://www.socialmediaexamine...
Crisis Management: What to Do When Your Business Makes a Public Mistake 16.05.2014 34:57
Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? In this episode, I interview Gini Dietrich, author of the brand-new book, Spin Sucks: Communication and Reputation Management in the Digital Age, and founder of the blog Spin Sucks. She runs Arment Dietrich, a PR agency. Show Notes: https://www.socialme...
Blog Comments: Should Your Blog Shut Down Comments? 09.05.2014 41:52
Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down? In this episode, I interview Mark Schaefer, a college educator and author of four books. His blog is Grow and his latest book is Social Media Explained. Tim McDonald is director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social...
Haters: How to Deal With Haters and Trolls of Your Business 02.05.2014 57:06
Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? In this episode, I interview Marcus Sheridan, who blogs at The Sales Lion, is host of The Mad Marketing Podcast and is a partner at River Pools & Spas. Marcus is a consultant and keynote speaker. Show Notes: https://www.s...
Google Analytics: How to Make Smart Marketing Decisions 25.04.2014 10:38
Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress? In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he's a Google Analytics expert. Show Notes:...
LinkedIn Publishing Platform: What Marketers Need to Know 18.04.2014 41:31
Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? In this episode, I interview Stephanie Sammons, a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence. Show Notes: https://www.socialmediaexaminer.com/89 See Pr...
Google+ Marketing Tactics: How to Promote Your Content on Google+ 11.04.2014 45:24
Do you use Google+ for business? Are you wondering how to promote your content on Google+? In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency helps businesses thrive with social media. Lynette is a Google+ marketing expert who has more than 1.5 million followers on Google+. Show Notes: https://www.socialmediaexaminer.com/88 See Privacy Policy at https:/...
Freak Success: A Dialog With Chris Brogan 04.04.2014 42:49
Do you feel like you don't fit in? Are you wondering how you can succeed in business by being different? In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of The Impact Equation and host of The Owner's Mind podcast. His latest book is called The Freaks Shall Inherit the Earth. Show Notes: https://www.socialmediaexaminer.com/87 See Privacy Policy at https://...
Launching: Why Podcasts Are a Hot New Way to Launch a Product 28.03.2014 49:22
Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch? In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of Copyblogger Media and host of the New Rainmaker podcast. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast. Show Notes: https://www.socialmediaexaminer.com/86 See Pr...
Connecting With People: How to Be Human With Your Social Marketing 21.03.2014 41:06
Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing? In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author's Point of View podcast. His new book is called Human to Human. Show Notes: https://www.socialmediaexaminer.com/85 See Privacy Policy at https://art19.com/priv...
Stop Marketing, Start Engaging: How to Get Social Media to Really Work 14.03.2014 41:30
Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens. Show Notes: https://www.socialmediaexaminer.com/84 See Privacy Policy at https://art19.com/privacy and California Priv...
Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business 07.03.2014 41:37
Do you use visuals to market your business? Are you wondering how you can tell a story with visuals? In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling. Ekaterina shares why storytelling is important for your business. Show Notes: https://www.socialmediaexaminer.com/83 See Pr...
Twitter Chats: How to Create a Successful Tweet Chat 28.02.2014 37:36
Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business? In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam's areas of expertise includes Twitter. Show Notes: https://www.socialmediaexaminer.com/82 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...
Twitter Promotion: How to Encourage Others to Promote for You 21.02.2014 29:37
Do you use social media to promote your product, service or events? Are you wondering how you can use Twitter to help get more visibility and sales? In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer. I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter. ...
Why Podcasting Is a Trend Marketers Need to Follow 14.02.2014 43:41
Have you considered podcasting for your business? Are you wondering if now is the right time to start? In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He's also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting. Show Notes: https://www.socialmediaexaminer.com/80 See Privacy Policy at https://art19.com/privacy and Califo...
Engagement: How to Create a Loyal Audience That Loves You 07.02.2014 41:00
Is audience loyalty important to your business? Are you wondering how you can increase your audience loyalty through engagement? In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing (now Mirasee) and host of the Connect, Engage, Inspire podcast (now the Business Reimagined podcast). Show Notes: https://www.socialmediaexaminer.com/7...
Visual Social Media: How Images Improve Your Social Media Marketing 31.01.2014 44:27
Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She's also the founder of Socially Sorted, a blog designed to help small businesses achieve more with visual social media. Show Notes: https://www.socialmediaexaminer.co...
Relationship Marketing: How to Build Meaningful Connections that Lead to Business 24.01.2014 48:15
Do you want to develop relationships that will lead to business? Are you wondering how you can use social media to build valuable connections? In this episode, I interview Ted Rubin, co-author of Return on Relationship. He's also the former chief social marketing officer for Collective Bias and OpenSky. Show Notes: https://www.socialmediaexaminer.com/77 See Privacy Policy at https://art19.com/pri...
Facebook Marketing Declines: How Business Should React 17.01.2014 44:33
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and one of the world's leading experts on Facebook marketing. Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He's also host...
5 Facebook Marketing Hacks for Your Website 10.01.2014 44:19
Is your website using Facebook to the fullest? Are you wondering how you can get the most out of Facebook for your business? In this episode, you'll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure. Show Notes: https://www.socialmediaexaminer.com/75 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pr...
Podcasting for Business: Top Podcasters Share Success Tips 03.01.2014 47:50
Are you thinking of starting a podcast for your business? Wondering how top podcasters use their podcasts to grow their businesses? This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is Your Life podcast and Chris Brogan from the Human Business Way podcast. Show Notes: https://www.socialmediaexaminer.com/74 See Privacy Policy at htt...
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