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Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Where to listen?
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Episodes
Twitter Spaces: How to Get Started 08.07.2021 45:39
Have you got a decent following on Twitter? Wondering how to use Twitter Spaces to connect with them? To discover how to get started with Twitter Spaces, including tips to plan and moderate your space, I interview Reesha Howard. Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Reesha Howard | Show Notes: socialmediaexaminer.com/466 | Review our show on Apple...
Low-Cost Social Ad Strategies That Convert 01.07.2021 51:55
Want to improve results from your ads without breaking the bank? Looking for ad strategies you can implement today? To discover five low-cost ad strategies that convert on Facebook and YouTube, I interview Billy Gene Shaw. Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Billy Gene | Show Notes: socialmediaexaminer.com/465 | Review our show on Apple Podcasts...
Selling on LinkedIn Without Ads 24.06.2021 49:40
Do you want to generate more sales from LinkedIn? Wondering how best to use your profile, company page, and LinkedIn messages to promote your product or service? To discover how to sell on LinkedIn without ads, I interview Judi Fox. Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Judi Fox | Show Notes: socialmediaexaminer.com/464 | Review our show on Apple...
Conversion Rate Optimization in a Post-COVID World 17.06.2021 51:01
Do you want more sales from your website? Wondering how to test different elements to improve your conversion results? To learn how to optimize your website or landing pages for conversions with conversion rate optimization, I interview Chris Dayley. Sponsor: View demo at keap.com/sme | Guest: Chris Dayley | Show Notes: socialmediaexaminer.com/463 | Review our show on Apple Podcasts. See Privacy...
Instagram DM Automation: How to Automate Your Messages 10.06.2021 50:45
Do people DM your business on Instagram? Wish you could automate your responses to your followers and customers? To learn how to use Instagram direct messaging automation to streamline business communications on Instagram, I interview Natasha Takahashi. Sponsor: View demo at keap.com/sme | Guest: Natasha Takahashi | Show Notes: socialmediaexaminer.com/462 | Review our show on Apple Podcasts. See P...
Content Marketing Strategy: A Proven Method to Success 03.06.2021 51:05
Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | Show Notes: socialmediaexaminer.com/461 | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/pri...
Social Media Marketing Strategy: How to Thrive in a Changing World 27.05.2021 46:09
Looking for a better social media marketing strategy? Need to build a social strategy that works? To learn a proven method for creating a social strategy that will guide you closer to your marketing goals, I interview Jay Baer. Guest: Jay Baer | Show Notes: socialmediaexaminer.com/460 | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice...
Facebook Ad Strategy: How to Simplify Your Campaigns 20.05.2021 48:52
Need a better strategy for your Facebook ads? Looking for a proven method to improve your Facebook ad results? To find a simple strategy that will help you plan your Facebook ads, I interview Ben Heath. Sponsor: Visit drip.com/sme | Guest: Ben Heath | Show Notes: socialmediaexaminer.com/459 | Sign up for Social Video Summit at SocialVideoSummit.live | Review our show on Apple Podcasts. See Privacy...
Clubhouse Strategy: How Your Business Can Benefit 13.05.2021 50:17
Wondering if you should be using Clubhouse? Looking for a strategy to get the best return on your Clubhouse time? To discover how your business can benefit from Clubhouse and learn a six-step strategy to maximize the return on the time you invest on the platform, I interview TerDawn DeBoe. Sponsor: Visit drip.com/sme | Guest: TerDawn DeBoe | Show Notes: socialmediaexaminer.com/458 | Sign up for S...
TikTok Ads: How They Differ From Facebook Ads 06.05.2021 48:22
Wondering if TikTok ads are right for your business? Want to know how TikTok ads compare to Facebook ads? To discover how TikTok ads differ from Facebook ads and what types of ad creative work on TikTok, I interview Caleb Roberts. Sponsor: Visit drip.com/sme | Guest: Caleb Roberts | Show Notes: socialmediaexaminer.com/457 | Sign up for Social Video Summit at SocialVideoSummit.live | Review our s...
Facebook Retargeting Strategy: Creative Applications 29.04.2021 41:58
Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes? To discover creative ideas for retargeting audiences on Facebook and Instagram, I interview Tristen Sutton. Guest: Tristen Sutton | Show Notes: socialmediaexaminer.com/456 | Sign up for Social Video Summit at SocialVideoSummit.live | Review our show on Apple Podcasts. Se...
How to Improve Your Facebook Organic Reach 22.04.2021 48:40
Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience? To discover a three-step system to improve your Facebook organic reach, I interview Rachel Miller. Guest: Rachel Miller | Show Notes: socialmediaexaminer.com/455 | Sign up for Social Video Summit at SocialVideoSummit.live | Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/...
Email Marketing Strategy: What Marketers Need to Know 15.04.2021 47:50
Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 | Sign up for the Social Media Marketing Society at smmarketingsociety.com | Review our show on Apple Podcasts. See Privacy Policy at https:...
TikTok Trends: How to Leverage Trending Content for Business 08.04.2021 48:03
Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? To discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok, I interview Wave Wyld. Guest: Wave Wyld | Show Notes: socialmediaexaminer.com/453 | Sign up for the Social Media Marketing Society at smmarketingsociety.com | Review our show on Appl...
Using YouTube to Grow a Business 01.04.2021 48:53
Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business? To explore how to use YouTube videos to grow your business organically, I interview Jessica Stansberry. Guest: Jessica Stansberry | Show Notes: socialmediaexaminer.com/452 | Sign up for the Social Media Marketing Society at smmarketingsociety.com | Review...
LinkedIn Video Strategy: Getting More Exposure on LinkedIn 25.03.2021 48:26
Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? To explore how to build your expertise using three types of video on LinkedIn, I interview Alex Minor. Guest: Alex Minor | Show Notes: socialmediaexaminer.com/451 | Sign up for the Social Media Marketing Society at smmarketingsociety.com | Review our show on Apple Podcasts. See Privacy...
Influencer Marketing Strategy: How to Grow Your Influence 18.03.2021 48:28
Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? To discover how your business can benefit from influencers and find tools to help you partner with the right influencers, I interview Jason Falls. Guest: Jason Falls | Show Notes: socialmediaexaminer.com/450 | Sign up for the Social Media Marketing Society at smmarketingsociety.com | ...
YouTube Shorts: The Opportunity for Creators and Businesses 11.03.2021 52:30
Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? To explore what YouTube shorts are and how marketers can take advantage of this new content type on YouTube, I interview Derral Eves. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Derral Eves | Show Notes: socialmediaexaminer.com/449 | Get your ticket for the Social Media Marketing Workshops at marketingwo...
The Future of Social Marketing: Trends to Track 04.03.2021 46:23
Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/448 | Review our show on Apple Podcas...
Content Marketing With Instagram: How to Build Demand 25.02.2021 50:44
Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? To explore how to use Instagram content to generate greater interest in your product or services, I interview Vanessa Lau. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Vanessa Lau | Show Notes: socialmediaexaminer.com/447 | Get your ticket for...
Instagram Reels Strategy: What Marketers Need to Know 18.02.2021 49:47
Want to do more with Instagram Reels? Wondering how to enhance your Reels content? To explore a strategy to promote your products and services using Instagram Reels, I interview Elise Darma. Sponsor: Visit iconosquare.com/sme | Guests: Elise Darma | Show Notes: socialmediaexaminer.com/446 | Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live | Review our show on A...
Using Facebook Ads to Move Leads Into Sales 11.02.2021 48:11
Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? To explore a process for using Facebook ads to turn leads into paying customers I interview Allie Bloyd. Sponsor: Visit iconosquare.com/sme | Guest: Allie Bloyd | Show Notes: socialmediaexaminer.com/445 | Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live | R...
Clubhouse App for Business: What Marketers Need to Know 04.02.2021 53:18
Are you curious about the Clubhouse App? Wondering if Clubhouse works for marketing? To explore how to use Clubhouse App for business, I interview Ed Nusbaum and Nicky Saunders. Sponsor: Visit iconosquare.com/sme | Guests: Ed Nusbaum and Nicky Saunders | Show Notes: socialmediaexaminer.com/444 | Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live | Review...
LinkedIn Ad Retargeting: What Marketers Need to Know 28.01.2021 44:32
Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, in this episode I interview AJ Wilcox. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. USEFUL INFORMATION: Get your ticket for the Social Media Marketing W...
Snapchat Ads: How to Get Started 21.01.2021 47:19
Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, in this episode I interview Savannah Sanchez. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live D...
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