Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

Business EN ↓ 749 episodes

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Author

Michael Stelzner, Social Media Examiner

Category

Business

Podcast website

www.socialmediaexaminer.com

Latest episode

Jul 9, 2026

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Episodes

Blogging Tools: Apps to Better Manage Your Blog 13.11.2015

Do you have a blog? Want to improve the content development, publishing and promotion processes? In this episode I interview Ian Cleary, the social tools guy. His blog, RazorSocial.com has placed in our Top 10 Social Media Blogs 3 years in a row. He's also the founder of the Digital Influencer Club.  Show notes: https://www.socialmediaexaminer.com/171 See Privacy Policy at https://art19.com/privac...

Instagram Strategy: How to Grow a Loyal Following With Instagram 06.11.2015

Is your business on Instagram? Want to develop an engaged following? In this episode I interview Nathan Chan, the publisher of Foundr magazine, a digital publication designed to help entrepreneurs succeed. He's also host of the Foundr podcast.  Show notes: https://www.socialmediaexaminer.com/170 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priv...

Podcast to Book Deal: How to Turn Your Passion Into Profit 30.10.2015

Do you host a podcast or write a blog? Want to know what it takes to get a book deal? In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a top 100 podcast in iTunes).  Show notes: https://www.socialmediaexaminer.com/169 See Privacy Policy at https://art19.com/privacy a...

YouTube Strategy: How to Plan Your YouTube Marketing Success 23.10.2015

Do you create videos for your audience? Are you curious about what works on YouTube? In this episode I interview Owen Hemsath, president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO.  Show notes: https://www.socialmediaexaminer.com/168 See Privacy Policy at https://art19.com/privacy and California Privacy Not...

Blab.im: Why Your Business Should Consider Blab 16.10.2015

Do you host live-streaming video? Want to hear about the latest live-casting technology? In this episode I interview Joel Comm, the author of many books, including Twitter Power 3.0. He also is host of The Joel Comm Show and he's all in on Blab! Show notes: https://www.socialmediaexaminer.com/167 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri...

Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn 09.10.2015

Are you active on LinkedIn? Want to use it to connect with potential partners and prospects?  In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She's written extensively for Social Media Examiner about LinkedIn.  Show notes: https://www.socialmediaexaminer.com/166 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ht...

The Art of Story: How to Captivate an Audience 02.10.2015

Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories? In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking. Show notes: https://www.socialmediaexaminer.com/165 See Privacy Policy at https://art19.co...

Instagram Images: How to Stand Out on Instagram 25.09.2015

Is your business on Instagram? Are you curious about what to post? In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing.  Show notes: https://www.socialmediaexaminer.com/164 See Privacy Policy at https://art19.com/privacy and Calif...

Facebook Advertising 101: How to Get Started With Facebook Ads 18.09.2015

Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She's also the former Facebook community manager for Social Media Examiner. Show notes: https://www.socialmediaexaminer.com/163 See Privacy Policy at...

Analyzing Your Content With Google Analytics: How to Know What Works 03.09.2015

Do you study your website's Google Analytics? Want to go beyond reporting what you see? In this episode I interview Andy Crestodina , author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert. Show notes: https://www.socialmediaexaminer.com/162 See Privacy Policy at https://art19.com/privacy and California Privacy...

Getting Attention: The Science of Being Captivating Online 28.08.2015

Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People's Attention.  Show notes: https://www.socialmediaexaminer.com/160 See Pr...

Finding Your Spoken Voice: How to Become Believable 26.08.2015

Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone? In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show. Show notes: https://www.socialmediaexaminer.com/161 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-...

Content for Business: How to Build Your Business on a Solid Content Foundation 21.08.2015

Do you have a great idea for a business? Wondering if content marketing will help move the needle? In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers.  Show notes: https://www.socialmediaexaminer.com/159   See Privacy Policy at https:/...

Online Security for Business: What Marketers Need to Know 14.08.2015

Is your online identity secure? Are you concerned about hackers? In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. Darren is a former special agent with the DEA who specializes in online security. He's also the chief technology officer for Shaun T, a fitness celebrity with milli...

Thought Leadership: How to Remain Top of Mind in Your Industry 07.08.2015

Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events? In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast. Phil and I will explore how we pick the thought leaders in our industry for our conferences a...

Online Reviews for Local Businesses: What Marketers Need to Know 31.07.2015

Do you own or manage a local business? Are you leveraging the full power of online reviews? In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services. Show notes: https://www.socialmediaexaminer.com/156 See Privacy Policy at https://...

Pinterest Marketing: How to Succeed on Pinterest 24.07.2015

Do you use Pinterest for your business? Want to know what works on Pinterest? In this episode I interview Jeff Sieh, the founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest.  Show notes: https://www.socialmediaexaminer.com/155 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sel...

Sharing: The Art and Science of Social Sharing 17.07.2015

Do you create content for your business? Want to encourage people to share it? In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy. Show notes: https://www.socialmediaexaminer.com/154 See Privacy Policy at https://art19.com/privac...

Supporting Customers With Facebook: What Businesses Need to Know 10.07.2015

Are your customers active on Facebook? Have you got a plan to support your customers via Facebook? In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/153 See Privacy Policy at https://art19.com/privacy and California...

YouTube Community Development: How to Build a Following With YouTube 03.07.2015

Do you create YouTube videos? Want to increase your audience? In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com, helps people spread their message via video. Show notes: https://www.socialmediaexaminer.com/152 See Privacy Policy at https://art19.com/privacy and California Privacy...

Facebook Groups: How to Nurture a Community on Facebook 26.06.2015

Do you have a Facebook group for your community? Are you considering starting a Facebook group? In this episode I interview Jared Easley, host of the Starve the Doubts podcast and co-author of Podcasting Good to Great. He's also co-founder of the Podcast Movement, the industry-leading conference for podcasters.  Show notes: https://www.socialmediaexaminer.com/151 See Privacy Policy at https://art1...

Facebook Growth: How to Create Huge Facebook Communities Without Advertising 19.06.2015

Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog?  In this episode I interview Collin Cottrell, the founder of WhitetailOverload.com, a website dedicated to deer hunting. He's quickly built a massive following of more than 800,000 fans on his Facebook page, all without advertising. ...

Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting 12.06.2015

Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope? In this episode I interview Brian Fanzo, partner and chief digital strategist at Broadsuite, a company that helps businesses succeed with social and mobile marketing.  Show notes: https://www.socialmediaexaminer.com/149 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19....

How a Blog Launched a Movement: The Vani Hari Story 05.06.2015

Do you have a blog? Want to use your blog to inspire change? Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She's built a large platform through articles and videos that investigate unhealthy ingredients in food. Show notes: https://www.socialmediaexaminer.com/148 See Privacy Policy at https://art19.com/privacy and...

Twitter Marketing: How Smart Marketers Are Succeeding 29.05.2015

Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com.  Show notes: https://www.socialmediaexaminer.com/147 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art...

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