Social Media for Social Impact

In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Kristin Paul, a marketing leader whose career spans Zimmerman Advertising, Deutsch LA, The Walt Disney Company, Amazon, and SoFi Stadium. Kristin shares how the most powerful campaigns don't just sell—they cross into culture. From the viral simplicity of Hulu's "Hulu Has Live Sports" to a live MrBeast gaming event...

What happens when a filmmaker-turned-marketer finds his way into biotech? Francis Ukpolo, Marketing Lead at Amgen and founder of Afro Theory, joins Misha Kouzeh to pull back the curtain on healthcare marketing — the regulatory guardrails, why pharma turns off social media comments, and how a single conference moment can drive patient outcomes. 00:00 Introduction & Meet Francis Ukpolo 3:39 From...

In this episode of Social Media for Social Impact , host Dr. Misha Kouzeh interviews Jessica Jackley, founder of Kiva, about how trust, storytelling, and digital platforms can drive social entrepreneurship. Jessica shares how hearing Dr. Muhammad Yunus reframe poverty as a lack of opportunity inspired her to leave her job, travel to East Africa, and help launch Kiva, a platform that allows people...

In this episode of 'Social Media for Social Impact,' host Misha interviews Ben Precourt, LinkedIn's 'Boston Social Impact Guy.' They discuss how LinkedIn and other digital platforms can boost credibility and visibility in the nonprofit and social impact sectors. Ben shares his journey of becoming a key figure in Boston's social impact community through consistent and strategic LinkedIn postings. T...

In this episode of 'Social Media for Social Impact,' host Misha Kouzeh discusses with Felipe Guzman, Patagonia's Social Media Lead, how the brand uses digital platforms to drive environmental activism and community engagement. The conversation covers Patagonia's mission to save the planet, their innovative campaigns like 'Vote Her' and 'Don't Buy This Jacket,' and their approach to staying authent...

In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh welcomes Tim Parsons, Senior Advisor at Idealist, for an insightful conversation about transforming social media into a space for genuine community and social action. Tim shares his journey from facilitating community service programs to advocating for social impact with a focus on belonging and empathy. They discuss the impo...

In this episode of 'Social Media for Social Impact,' host Misha interviews Dorien Morin-Van Dam, founder of More in Media and host of Strategy Talks. They discuss the importance of storytelling in social media, especially for purpose-driven brands. Doreen shares her path from stay-at-home mom to strategist for small businesses and nonprofits, and she dives into the practical ways she uses AI for c...

In this episode of "Social Media for Social Impact," host Misha Kouzeh talks with Helen Zarayan, a Gen Z leader at UCLA, about how her generation is using social media for real-world change. Helen discusses the importance of accountability online, sharing how Gen Z rejects performative activism in favor of true impact. She addresses stereotypes about Gen Z, explaining how platforms are used for ed...

In this episode of 'Social Media for Social Impact,' host Misha sits down with Dr. Sommer Jabbar, Director of Advancement at AYA Youth Collective. They dive into the significance of using social media for driving social impact rather than just influence. Dr. Jabbar shares her journey into equity and belonging work, emphasizing the importance of creating inclusive spaces where everyone feels they b...

In this episode, podcast host Dr. Misha Kouzeh and guest Freddy Tran Nager discuss what it really means to have influence on social media, emphasizing trust and connection over follower counts. Freddy shares lessons from his career and analyzes real-world campaigns, pointing to Budweiser’s emotionally resonant Super Bowl ad and Duolingo’s clever use of its owl mascot as examples of brands that con...

In this episode of 'Social Media for Social Impact,' Dr. Misha debunks five common myths surrounding social media use and impact. Covering misconceptions such as the decline of social media users, the exclusive association of social impact with nonprofits, the necessity for large budgets and multiple platforms, and the dominance of AI over human teams, Dr. Misha provides real-world examples and st...

Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too. Now, let’s be honest. Social media can feel like a noisy, crowded place. But...