Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout. Key moments in this episode - 00:00 The guilt of going quiet on LinkedIn 03:40 Fear vs reality: Will the LinkedIn algorithm punish you? 06:15 What happened to r...

Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence. Key moments in this episode - 00:00 Intro Guest - Scott Aaron 01:47 The Problem with LinkedIn Engagement Pods 05:06 Spotting Fake En...

Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results. Key moments in this episode - 00:00 Why Your LinkedIn Company Page is Invisible 02:17 Unoptimised LinkedIn Page Setup 04:10 Boring LinkedIn Company Page Content 06:23 LinkedIn Unorigi...

Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need. Key moments in this episode - 00:00 Introduction 01:06 RecipeGate: The Controversy Unfolds 03:16 The Cost of Copying in Marketing 05:13 Importance of Original Content on LinkedIn...

Founder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation. Key moments in this episode - 00:00 G...

Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources. Key moments in this episode - 00:00 Tackling Company Page Fr...

Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters. Key moments in this episode - 00:00 - Why being different matters on LinkedIn 01:30 - The mistake most brands make 03:00 – Why blending in costs you opportunities 05:00 – 5 questions to fin...

LinkedIn short form video is it a trend or game-changer for B2B brands? Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time. Key moments in this episode - 00:00 – Is LinkedIn video worth it? 01:00 – LinkedIn...

If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth. Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips. Key moments in this episode - 00:00 Tou...

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the imp...

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. Key moments in this episode - 00:00 Being Salesy on LinkedIn 00:32 Global Page Advocacy Tour 01:35 The Real Problem: Bad Selling Practices 02:49 Three-Step Framework for Effective LinkedIn Selling 07:29 Soft vs. Hard Se...

Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven. Key moments in this episode - 00:00 Standing Out in B2B Marketing 00:47 9 Essential Characteristics of B2B Marketing Leaders 03:43 Curiosity 06:19 Consistency 07:28 Connection Driven 10:31 Conclusion: The Three C's for B2B Marketing Success CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond...

Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips. Key moments in this episode - 00:00 Becoming a Speaker 03:14 From LinkedIn Lives to International Stages 03:57 Owning Your Niche 06:36 Beyond Expertise: Crafting Memorable Talks 08:51 Leveraging LinkedIn for Speaking Opportunitie...

Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques. Key moments in this episode - 00:00 The Power of LinkedIn Comments 00:54 From Comment to International Speaker 01:58 Commenting on LinkedIn 02:33 How Often Should You Comment? 06:46 Avoiding Spammy Comments 11:04 Advanced Commenting Strategies 15:06 Strate...

Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know. Key moments in this episode - 00:00 Introduction to LinkedIn Changes 00:44 Six Key LinkedIn Changes Overview 02:41 LinkedIn Profile Banner Update 04:19 Enhanced Newsletter Analytics 05:23 LinkedIn Video Feed on Desktop 07:07 Premium Duo Subscri...

We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand. Key moments in this episode - 00:00 LinkedIn Company Page Engagement 01:18 Understanding LinkedIn's Algorith...

Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence. She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looki...

How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode - 00:00 The LinkedIn Posting Dilemma 02:17 Understanding the LinkedIn Al...

Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/ Key moments in this episode - 00:00 LinkedIn vs. Off-Platform Newsletters 00:31 My Journey Starting a Newsletter 02:55 Pros of LinkedIn Newsletters 05:44...

Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth. Key moments in this episode - 00:00 Why LinkedIn Polls 03:29 The Power of LinkedIn Polls 05:06 Structuring Winning LinkedIn Polls 09:18 Common Mistakes with LinkedIn Polls 11:12 Using LinkedIn Polls to Grow Your B2B 13:29 Listener LinkedIn Poll...

Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better. Key moments in this episode - 00:00 Importance of LinkedIn Company Page Followers 01:16 Why Page Followers Matter 04:43 Audit Your...

The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy. Key moments in this episode: 00:00 Introduction to Key LinkedIn Trends 02:36 The Pros and Cons of AI on LinkedIn 06:15 Navigating LinkedIn's Video Content 09:57 Embracing Page Advocacy 13:38 Future Outlook T...

If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you. Key moments in this episode: 00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final Thoughts and Encouragement Today's episode is spons...

Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit. Key moments in this episode: 00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13 Business Growth 06:08 Personal Growth 07:54 Clien...

Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you. Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamda...