Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning. In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy. Key moments in this episode -  00:00 — The wild year LinkedIn kept us guessing 01:00 — Why LinkedIn impressions no longer mean success 03:00 — The shift...

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.” In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, follow...

Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue. Key moments in this episode...

LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers. In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening o...

B2B buyers expect fast, human, helpful responses on social media and most brands are failing. In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue. Key moments in this episode -  00:00 Defining Social Customer Care...

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat. No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio. 💥 Expect: The untold truth behind what really works on...

Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible. In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right n...

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers. Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tool...

Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, comment...

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs. If you’ve b...

Discover the best strategies for leveraging LinkedIn to drive business growth.  The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your busines...

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode -  00:00 Overcoming LinkedIn Posting Anxiety 01:17 The Power of Mindset in LinkedIn Success 02:39 Common Fears Holding You Back 07:57&nbs...

Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode -  0:00 Top 10 LinkedIn Features for Marketers in 2025 02:46 LinkedIn Company Pages New Features 05:03 Verification Processes on LinkedIn 06:38 Collaborative Articles 08:01 New LinkedIn Features 10:42 Enhanced Analytics and T...

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about. Whether you’re building an audience, frustrated with LinkedIn’s algorithm,...

Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations. Key moments in this episode -  00:00 The LinkedIn DM Dilemma 00:33 The Problem with LinkedIn DMs 03:50 What Makes a Bad LinkedIn DM? 07:29 The Importan...

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results. Key moment...

AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity. Key moments in this episode -  00:00 AI and Automation on LinkedIn 00:32 The Rise and Fall of AI Hy...

LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember. If you’re tired of playing it safe on LinkedIn and want to escape the S ea of Sameness , this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience...

The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead. Key moments in this episode -  00:00 LinkedIn Algorithm Shift June 2025 00:57 Impact on LinkedIn Company Pages 03:20 Recen...

Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy. Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of LinkedIn Algorithm Changes 04:18 3 Esse...

Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead. Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedI...

Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in?  Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode -  00:00 Why Your LinkedIn Strategy Isn't Working 01:09 Common Issues with B2B LinkedIn Strategies 05:31 The Power of Alignment 07:26 Improve Your LinkedIn Results 11:05&...

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee...

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework. Key moments in this episode -  00:00 Overcoming the Fear of Sales Posts on LinkedIn 00:47 The Misconceptions About Selling on LinkedIn 05:30 Mindset Matters 10:04 The Consequences of Avoiding LinkedIn Sales Posts 14:09 The N...

Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement. Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence. Key moments in this episode - 00:00 Playing It Safe on LinkedIn 00:36 The State of Linke...