Social Media Decoded

Summary In this episode, Michelle interviews Bobby Robinson, an attorney and entrepreneur, about leveraging strategic growth and networking opportunities. They discuss the importance of networking on social media and attending events, as well as Bobby's upcoming event, the Millie CEO Summit. They also explore the future of entrepreneurship and the role of AI and automation. Bobby shares some book...

Summary In this episode, Michelle Thames discusses the social media algorithm and how it affects our social media experience. She debunks common myths about the algorithm and provides strategies to increase visibility on social media platforms. The key takeaways include the importance of consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating...

In this episode, Michelle explores the attention economy concept and how to navigate the noisy digital landscape. She emphasizes the importance of relevance, value, emotion, uniqueness, and visual appeal in capturing attention. Michelle provides actionable strategies such as prioritizing quality over quantity, being consistent, building a community, and experimenting with new formats. She reminds...

In this episode, Michelle Thames discusses the importance of digital marketing for small businesses during the Black Friday season. She emphasizes the need to reach the target audience, build relationships, and track results. Michelle provides actionable strategies such as creating compelling offers, leveraging email marketing, generating social media buzz, and utilizing paid advertising. She also...

In this episode, Michelle Thames discusses the July 2024 updates on Instagram. She covers new features such as the ability to add 20 audio tracks to Instagram Reels, the upgraded notes feature, the testing of ads in Reels, the expanded access to broadcast channels, and the development of AI chatbots by Meta. Michelle provides actionable steps for leveraging these updates, including experimenting w...

JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, the importance of consistency, and the use of hash...

JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle Thames discusses the power of community building through Facebook groups. She emphasizes that Facebook groups are not outdated and can be a secret weapon for brands. The main reasons to invest in a Facebook group are direct engagement, creating a sense of community, and gaining valuable insights. Michelle provides tips for building a thrivin...

In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote without providing value to their audience. The thi...

In this episode, Michelle Thames discusses the benefits of starting a podcast and shares her secrets to podcasting success. She emphasizes the importance of positioning yourself as an expert, building trust and credibility, and growing your audience organically. Michelle also highlights the value of podcasting for content creation and networking. She then explains her lazy approach to podcasting,...

Are you tired of chasing followers and wondering why your brand isn't popping?  In this episode, your girl Michelle Thames is spilling the tea on why follower count is overrated and how to build a community that will ride for your brand till the wheels fall off!  We're talking about the myth of follower count, the power of community, and practical tips for building a tribe that loves your brand as...

In this episode, Michelle Thames discusses the power of evergreen content and its benefits for content creators, influencers, and entrepreneurs. Evergreen content is content that remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Michelle explains that evergreen content can drive sustained traffic to your site, boost your SEO, and help you es...

In this episode, Michelle Thames shares tactics to increase visibility on Instagram through Instagram Reels. She emphasizes the power of Instagram Reels in reaching a broader audience and engaging with users. Michelle discusses the importance of using trending audio and having an engaging start to your reel. She also highlights the value of offering valuable content in each second of the reel and...

In this episode, Michelle Thames discusses a game-changing strategy for planning and organizing content. She emphasizes the importance of being intentional with content and aligning it with business goals. Michelle introduces AI tools like ChatGPT and Canva that can streamline the content creation process. She then outlines a one-hour content planning strategy that involves setting clear goals, br...

In this episode, Michelle Thames discusses the benefits and process of starting a family-run business. She emphasizes the importance of trust, mutual respect, and clear communication when working with family members. Michelle shares several family business ideas, such as a plant nursery, holistic pet care, interior design, experiential learning programs, food truck business, event planning service...

In this episode, Michelle Thames discusses the importance of staying motivated as an entrepreneur, especially during challenging times. She emphasizes the need to embrace the journey and appreciate the growth that comes from adversity. Michelle also highlights the significance of setting small achievable goals and celebrating daily wins. Staying connected with your why and building a supportive co...

In this episode, Michelle discusses how to leverage Instagram Stories to engage and sell to your audience, even if you have a small following. She emphasizes the power of Instagram Stories and the unique way it allows you to connect with your followers. Michelle provides tips on crafting compelling content, including using polls and questions to spark conversations, sharing behind-the-scenes conte...

In this episode, Michelle Thames discusses how to monetize your expertise and turn your skills into a profitable online income. She emphasizes the importance of identifying marketable skills, packaging up expertise, building an audience, and marketing and selling your expertise. Michelle provides examples of different platforms and strategies for monetizing skills, such as one-on-one services, dig...

In this episode, Michelle Thames shares her personal journey, from being fired from her healthcare job to finding success in the digital world through social media. She talks about her experience in the healthcare field, her struggles to move up in the industry, and the pivotal moment of being fired. Michelle then discusses how she embraced the digital marketing world, relied on her side hustle, a...

In this episode, Michelle Thames shares her top eight tools that have helped her run her business. The tools are categorized into communication and collaboration, creating content, managing the back end, and marketing and automation. Some of the tools mentioned include Slack for team communication, ClickUp for project management, Riverside for professional podcast and video recording, ChatGPT for...

In this episode, Michelle Thames discusses the crucial steps to putting yourself out there online, setting goals, and building confidence. She emphasizes that everyone starts somewhere and that fear is normal but can be overcome through action. Michelle advises starting small and focusing on authenticity to attract an audience. She also emphasizes the importance of setting smart goals and taking a...

Summary In this episode, Michelle Thames discusses the smoke and mirrors of online success posts on social media. She emphasizes taking these posts with a grain of salt and not getting caught up in the hype. Michelle highlights that many influencers are not making as much money as they claim and that building a sustainable business takes time and commitment. She encourages listeners to value trans...

In this episode, Michelle discusses outdated tactics on Instagram and provides insights on how to keep your Instagram strategy fresh and effective in 2024. She covers topics such as niche-specific hashtags, over-promotional content, leveraging Instagram stories and reels, and the importance of audience interaction and engagement. Michelle emphasizes the need for authenticity, meaningful connection...

In this episode, Michelle Thames discusses actionable ways to monetize social media efforts, including direct sales, sponsored content, affiliate marketing, offering exclusive content, and creating/selling digital products. She emphasizes the importance of authenticity and value creation for the audience. Michelle also offers personalized marketing makeovers to help optimize social media strategie...

Do you want to know how to thrive in the digital marketplace? I have just the advice you're looking for. In this episode, Michelle Thames shares the top 10 strategies for entrepreneurs to thrive in the digital marketplace. The strategies include knowing your audience, engaging with them, creating consistent and high-quality content, leveraging multimedia, optimizing for SEO, automating routine tas...

In this episode, Michelle Thames discusses shiny object syndrome (SOS) and its impact on entrepreneurs and digital marketers. She explains that SOS is constantly switching from one new tool or trend to another, which dilutes efforts and hinders success. Michelle explores why people fall prey to SOS, such as the natural appetite for novelty and the fear of missing out. She provides strategies for o...