Social Geek

This week’s Franchise Spotlight is on Consumer Fusion’s Mark Spencer and Sally Facinelli sharing details of The Franchise Tailgate! It will put a little networking twinkle back in your eye! Plus, we have a Health and Safety Spotlight on Great Clips!   Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.   Follow...

The Franchise News Podcast for Wednesday, September 30, 2020.   In the news this week:​ Edible, Cheikh Mboup BrightStar Care, Shelly Sun Woofie's Senior Care Authority, Marcy Baskin Hungry Howie's, Steve Jackson CareerPlug, Clint Smith myCNAjobs Spoiled Rotten Photography, Elizabeth Bailey Mosquito Squad, Tom Swift Closet & Storage Concepts, More Space Place, Adam Biedenbender Golden Chic...

Today it’s part two with Ted Rubin! Ted joined Jack Monson for a conversation on LinkedIn with a live audience. In part 2, he dives deeper into loyalty, customer service as an opportunity (instead of an expense), and empowering franchisees and their employees to create content.   Shout outs to AFC Urgent Care and Photofy! Thanks to Social Joey, MFV Expo, and...

Maresa Friedman is a Fortune 100 marketing strategist who will be presenting at IFA’s MOD Event about how you can show your customers that you care about them via Google!       Brands should ask themselves: Are you reframing your business model? Are you communicating outwardly with customers? Are you taking the time to show you care? And … what are your customers...

The Franchise News Podcast for Wednesday, September 23, 2020.   In the news this week:​ International Franchise Association FRANdata City Wide, Jeff Oddo Authority Brands, Rob Weddle Noddles & Company, Dave Boennighausen Farmer Boys, Larry Rusinko Pizza Factory, Mary Jane Riva No Kid Hungry Church's Chicken, Grady Walker Domino's, Kelly Garcia RLH Corporation, Chris Trick Taco John's, Gre...

“A Brand is what a business or a person does. A Reputation is what people remember and share.” Ted Rubin   Today it’s part one of a conversation Ted Rubin and I had with an audience live on LinkedIn! Ted shared many great ideas for franchises and small businesses about customer experiences, customer loyalty, and how consumers feel about your brand right now. Thanks to Social Jo...

Today’s Franchise Spotlight is on Amy Reed, Co-owner and Co-founder of Woofies! Amy shares her thoughts on the most important part of growing a business: team building! And we’re joined by Michele Novy, Woofies’ Director of Marketing and newest team member!      Plus, a Health & Safety Spotlight featuring TITLE Boxing Club.  Shout outs today to&nbsp...

The Franchise News Podcast for Wednesday, September 16, 2020   In the news this week:​ National Restaurant Association, Tom Bené Spherion, Daisy Lilley Primrose Schools, Jo Kirchner Cousins Subs, Justin McCoy Baskin-Robbins, Shannon Blakely Taye Diggs Habitat for Humanity Corner Bakery, Donna Josephson Domino's, Ritch Allison St Jude's Children's Research Hospital Massage Envy, Julie Cary Mar...

We’re looking at Franchising – especially Marketing a Franchise – through the Global AND Local lens all at the same time! Our guests today are from Lift Brands: Carolyn Lane, US Director of Marketing and Stefanie Nicholson, Marketing and Communications Manager, Asia Pacific.  We discuss how technology and video communications have kept their brands moving forward duri...

The Franchise Spotlight is on Ericka Garza, Director of Franchise Recruitment at Pizza Hut. Ericka shares trends that she sees in franchise development including a cultural transformation with increasing diversity and inclusion initiatives.   We also have a franchise economy update from Tom Epstein at FPN, and an invitation to join Ted Rubin and I for a live vide...

The Franchise News Podcast for Wednesday, September 9, 2020.   In the news this week:​ ServiceMaster, Roark Capital Tropical Smoothie Café, Levin Leichtman, Charles Watson International Franchise Association, MOD Comfort Keepers, Carl McManus Chipotle, Chris Brandt Zaxby's, Vanessa Fox Bojangles, Monica Sauls H&R Block, Ian Hardman Regis Corporation, Felipe Athayde Panera Bread, Debbie Ro...

Rob Biesenbach is a world-class keynote speaker and author who wants to put an end to Death by PowerPoint. His latest book is Unleash the Power of Storytelling – Win Hearts, Change Minds, and Get Results! With so many people having virtual meetings and presentations, Rob shares great advice on looking and sounding like a world-class presenter and keeping your content fresh and interestin...

“Play chess while your competitors play checkers in revenue management!” Today’s Franchise Spotlight is on Dan Gertsacov, Chief Commercial Officer at Focus Brands!  Dan discusses how their brands are evolving due to the pandemic and how the investments in digital capabilities have made impact. Dan also shares best practices in demand generation for multiple brands with multiple audi...

The Franchise News Podcast for Wednesday, September 2, 2020.   In the news this week:​ ADP Franchise Report Capriotti's, Ashley Morris Safe From Spread, Ryan Hicks Assisted Living Locators, Angela Olea Saladworks, Mark Mears Jersey Mike's Subs, Rich Hope Auntie's Anne's, Heather Neary Duck Donuts, Russ DiGilio Amazing Lash Studio, Heather Elrod H&R Block, Julius Lai, Les Whiting Hand &amp...

Jania Bailey, CFE, is the CEO of FranNet, the most respected voice in the franchise consultant industry in North America. Bailey has more than 30 years of experience in the banking and franchise industries. Bailey works closely with the International Franchise Association (IFA). For 6 years, Bailey has served on the IFA Executive Board of Directors and currently serves as Chair of the IFA Membersh...

  Shelly Sun is the CEO and Founder of BrightStar Group Holdings, Inc., the parent company of BrightStar Care® and BrightStar Senior Living & Memory Care.  BrightStar Care® is a premium healthcare staffing company providing the full continuum of care, from homecare to supplemental staffing for corporate clients such as nursing homes and physicians.  Shelly served as the 2017-201...

It’s Franchise Friday and we’re talking to Heather McLeod, Chief Marketing Officer at Authority Brands. Heather sees Online Reputation as the new “Lift” medium: if you have strong reviews online, then all other marketing will perform better and consumers will be more likely to convert. Heather shares many great tips on using reviews to gain an advantage over your competitors on Google an...

The Franchise News Podcast for Wednesday, August 26, 2020.   In the news this week:​ Small Business Roundtable, Rhett Buttle, John Standford International Franchise Association, Robert Cresanti Franchise Update Media Capriotti's Jersey Mike's Subs Goldfish Swim School Primrose School Epcon Franchising Jamba Snap Fitness Woofie's Edible, Cheikh Mboup Quaker Steak & Lube, Bruce Lane Clean J...

The IFA Women’s Franchise Committe presents: Her Success: Stories of Female Franchise Leaders   Amy Cheng concentrates her practice in domestic and international commercial transactions, general corporate, and franchise, licensing and distribution law. Representative clients include leaders in the restaurant, retail, fitness and home services industries. With her broad range of experienc...

On this Franchise Spotlight, we’re chatting with Derrick Ableman, the Marketing Manager at Northeast Color who shares tips for building a brand inside franchisees' locations.   Derrick shares that branding for franchise systems is an intangible feeling customers have interacting with your business that now needs to include a trust factor.     ...

The Franchise News Podcast for Wednesday, August 19, 2020.   In the news this week:​ Democratic National Committee International Franchise Association, Matt Haller Express Employment Professionals  FAT Brands, Fat Burger, Johnny Rockets Andy Wiederhorn US Small Business Administration Karen Pence US Chamber of Commerce John Francis QDOBA, Eric Williams Checkers & Rally's Lenny Comma...

It’s Franchise Friday and we’re getting some advice from Mary Ann O’Connell, President of FranWise, and host of the upcoming podcast series, “What’s Your F-ing Business?!”  MAO says brands who understand their core the best, are faring the best. And, there’s never been a better time for a franchise system to provide value to small business owners.  Thanks to Social Joey,&n...

The Franchise News Podcast for Wednesday, August 12, 2020.   In the news this week:​ Driven Brands Self Esteem Brands, Dave Mortensen, Chuck Runyon Roark Capital Group Seniors Helping Seniors, Daniel Jan Kiddie Academy, Greg Helwig Chicken Salad Chick, Jim Thompson, Tom Carr, Terry McKee Carrie Evans, Mary Lou Atkins Buffalo Wild Wings, Rita Patel Pancheros, Erik Ivey, Saul Muñiz GYMGUYZ, Sta...

Dawn Weiss is the owner of Markonnect Franchise Marketing & Communications. Dawn shares some advice that franchisors need to hear for the rest of 2020 including:  Franchisees are laboratories out in the field with great ideas, some of which already have results that can be shared and replicated. Brands need to stay true to their promise during this time and not lose si...

The Franchise News Podcast for Wednesday, August 5, 2020.   In the news this week:​ Aaron's Inc, John Robinson, Douglas Lindsay, Steve Olsen The Local Culinary, Alp Franko Childrens Lighthouse Schools, Michael Brown Auntie Anne's, Heather Neary Domino's, Art D'Elia Terminix, Alex Ho Two Maids & A Mop, Paul Ebert Juice It Up!, Susan Taylor AR Homes, Chap Tippin, Mitzi Hatori, David Barin F...