Social Geek

Cara Whitley is the Chief Marketing Officer of Century 21. Cara shares how the pandemic has changed real estate and how marketing has evolved.   We also discuss some trends Cara is spotting for 2021.   Thanks to Suttle-Straus, Photofy, OneUpWeb, and Social Joey.  

It's our new weekly podcast with Mike McDowell, Certified Facebook Ad Buyer & Business Manager and podcast host Jack Monson sharing a weekly Facebook tip for Franchises.   This week Mike explains the recent Facebook change that images in your ads do NOT have to contain less than 20% text.  But, just because you can … should you? Mike shares the data of what i...

This is the first in our new series for the holidays called “The Franchise Family Reunion.” Each Friday we’re reconnecting with our friends in franchising and catching up on how they and their families are doing as well as how their businesses have evolved in 2020. This week, we’re catching up with Sally Facinelli of Consumer Fusion, Allison Zorich of Guidant Financial,&nb...

The Franchise News Podcast for Wednesday, November 4, 2020.   In the news this week: Inspire Brands Dunkin Brands Corner Bakery, PRGB LLC Massage Envy, Beth Stiller Pan American Group Panera Bread Cafe Wingstop, Charlie Morrison Dickey's Barbecue Pit, Laura Rea Dickey Noddles & Company, Carl Lukach McDonald's, Reggie Miller Toppers Pizza, Greg Wold World Gym International, Gunnar Peterson...

Fred Cox is the CEO of National Event Management, the host of The Franchise Show in Atlanta November 21 & 22 at the Cobb Galleria Centre.  Fred discusses his organization’s decision to get back to face-to-face business while keeping everyone safe. Over 50 franchise brands will be joining us in Atlanta for this show! For more info on the event, check out AtlantaFranchiseShow...

This is the first episode of our new weekly podcast where Mike McDowell, Certified Facebook Ad Buyer & Business Manager and podcast host Jack Monson discuss weekly Facebook tips for Franchises. This week we tackle tactics for ads leading up to Black Friday including: Changing your Ad Spend planning for the holidaysShifting your targeting for the next 60 days using Custom Audienc...

Pete Durand is the Chief Revenue Officer of Netsertive and the Host of the Eating Crow Podcast.  Pete shares digital marketing trends he’s watching for 2021 including landing pages for franchisees, opportunities in Connected TV, and dynamic retargeting. We also get really geeky talking about  storytelling via podcasting! Plus, we have a Health & Safety s...

The Franchise News Podcast for Wednesday, October 28, 2020.   In the news this week: Dunkin', Baskin Robbins Inspire Brands Neighborly, Mike Bidwell Edible, Tom Horn Chick-fil-A, LJ Yankosky Kiddie Academy, Richard Peterson Roto-Rooter, Mike Polyak FOCUS Brands, Sean Wooden Express Employment Professionals, Jim Rouse Mike McDowell   Thanks to Benetrends, Social Joey, and&n...

Kristen Pechacek, Chief Growth Officer of MassageLuxe is back with some helpful advice and tips for supplier partners and franchisors working together. We’ll cover:  *How do you know when it’s time to outsource and find a partner? *What do you look for when choosing the right partner? *How can both client and partner strengthen the relationship? *What’s the best way to fin...

“If you don’t have anything useful and meaningful to say, wait until you do.” Lee Plave, on Social Media It’s part two of our conversation with Lee Plave, Co-Founder of Plave Koch PLC. Lee shares stories of meeting with Facebook and Google in the early days of social media on behalf of Franchising as well as some advice on getting your brand’s house in order now so you’re ready for a com...

The Franchise News Podcast for Wednesday, October 21, 2020.   In the news this week: Bach to Rock, Brian Gross Sport Clips, Edward Logan Undercover Boss Smoothie King, Wan Kim Dickey's Barbecue Pit, Laura Rea Dickey American Family Care, Brian Robinson, Giann Hoosier 9Round Franchising, Janice Branam Wendy's, Kevin Vasconi Dave's Hot Chicken, Ryan Crumley Neighborly, Josh Barker Lee Plave The...

Lee Plave of Plave Koch PLC joined us last week on a live LinkedIn video with a live audience to discuss the issues of the day in franchising as well as how brands are positioning themselves in political conversations and advertising in 2020.     Thanks to AnswerConnect, OneUpWeb, Photofy, and Social Joey.

How do you define Wealthy?  Scott Greenberg, in his new book, The Wealthy Franchisee, defines wealthy as:  You’re getting a financial payoff  You’re In control of your time  You have a high quality of life Scott busts myths about why some franchisees don’t thrive and shares tips on what makes some franchisees wealthy. Shout out to Edible.   Plus, we hav...

The Franchise News Podcast for Wednesday, October 14, 2020.   FASTSIGNS, Catherine Monson NerdsToGo TruBlue Total House Care, Sean Fitzgerald Right At Home FranConnect, Jaffrey Ali Little Caesars, Ed Gleich DoorDash Celebrity's Soul Food, Frederick Jacobs, Tara Jacobs Papa John's Shaquille O'Neal #Shaqaroni     Thanks to Benetrends and Social Joey!

Fernando Meza is the CEO of OneUpWeb and joins the show to share some ideas on Google’s Page Experience being a major factor in search as well as other trends that Franchise Marketers need to know now.     To access the free Franchise Marketing Playbook we discussed, please visit OneUpWeb.com/franchise. Thanks to Social Joey, VetFran, and...

Rosemarie Hartnett is Co-Founder and President of Abrakadoodle, overseeing Abrakadoodle’s operations, franchise support, sales, growth initiatives and training services worldwide. She was honored by the International Franchise Association as the recipient of the Crystal Compass Award for leadership and vision. Hartnett is a Past Chair of the  ICFE Board of Governors and is a well-known advoca...

Ted Rubin and John Andrews of Photofy return to share ideas on how retail and franchise marketers can rise above the noise – and expense – of digital ads this election season and beyond. The key is empowering franchisees, employees, and communities to share their messages and become a part of the creative process.  We’ll dive into brands like Domino’s and FedEx and ge...

The Franchise News Podcast for Wednesday, October 7, 2020.   In the news this week:​ Neighborly ShelfGenie, Barry Falcon Marco's Pizza, Tony Libardi Office Pride, Todd Hopkins Smoothie King, Rebecca Miller Raising Cane's, Matt Massey Junk King, Anthony De Angelis RAVE, Pie Five, Darren Webb Pizza Inn, Dion Firooznia Papa John's, Ann Gugino The Franchise Show Ted Rubin John Andrews   Than...

Today Eric Schechterman, Chief Development Officer of Benetrends Financial, returns to see where we are here at the beginning of Q4.  Eric shares advice on what small businesses, entrepreneurs, and franchisees need to know about lending for the rest of 2020 and into 2021. Reach out to Eric with more finance questions at  eric@benetrends.com Thanks to AnswerConnect, On...

This week’s Franchise Spotlight is on Consumer Fusion’s Mark Spencer and Sally Facinelli sharing details of The Franchise Tailgate! It will put a little networking twinkle back in your eye! Plus, we have a Health and Safety Spotlight on Great Clips!   Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.   Follow...

The Franchise News Podcast for Wednesday, September 30, 2020.   In the news this week:​ Edible, Cheikh Mboup BrightStar Care, Shelly Sun Woofie's Senior Care Authority, Marcy Baskin Hungry Howie's, Steve Jackson CareerPlug, Clint Smith myCNAjobs Spoiled Rotten Photography, Elizabeth Bailey Mosquito Squad, Tom Swift Closet & Storage Concepts, More Space Place, Adam Biedenbender Golden Chic...

Today it’s part two with Ted Rubin! Ted joined Jack Monson for a conversation on LinkedIn with a live audience. In part 2, he dives deeper into loyalty, customer service as an opportunity (instead of an expense), and empowering franchisees and their employees to create content.   Shout outs to AFC Urgent Care and Photofy! Thanks to Social Joey, MFV Expo, and...

Maresa Friedman is a Fortune 100 marketing strategist who will be presenting at IFA’s MOD Event about how you can show your customers that you care about them via Google!       Brands should ask themselves: Are you reframing your business model? Are you communicating outwardly with customers? Are you taking the time to show you care? And … what are your customers...

The Franchise News Podcast for Wednesday, September 23, 2020.   In the news this week:​ International Franchise Association FRANdata City Wide, Jeff Oddo Authority Brands, Rob Weddle Noddles & Company, Dave Boennighausen Farmer Boys, Larry Rusinko Pizza Factory, Mary Jane Riva No Kid Hungry Church's Chicken, Grady Walker Domino's, Kelly Garcia RLH Corporation, Chris Trick Taco John's, Gre...

“A Brand is what a business or a person does. A Reputation is what people remember and share.” Ted Rubin   Today it’s part one of a conversation Ted Rubin and I had with an audience live on LinkedIn! Ted shared many great ideas for franchises and small businesses about customer experiences, customer loyalty, and how consumers feel about your brand right now. Thanks to Social Jo...