So You Want to be a Real Estate Agent

This episode gives you the secrets of the FSBO Fair Trade agreement plus two more surefire systems to take your lead generation to the next level: the absentee owner and the tenant system - and we’ll talk about whether it ever makes sense to pay for leads.  So you want to be a real estate agent?  Learn how to decide whether real estate is the right career for you, get tips and tools for real estat...

In this episode we give you even more farming systems you can plug into your business plan today to generate more leads as you work toward top-producer status and farm dominance – including the Agent Referral, Expired, FSBO and Buyer Looking systems – some of the most effective lead generations systems used by top producers.  And we’ll let you in on the secrets of our success with these systems. S...

In this episode we begin to delve into the systems that you can begin to use today that will help you maintain a focus on that all important lead generation while you begin to service the growing clientele you’ve harvested through your farming efforts.  If you use these systems consistently, you will be among the small percentage of agents who successfully avoid the ebb and flow of business that m...

Today we are going to give you the steps to take to establish farm dominance.  Once you have selected a farm area and decided to invest your time and marketing efforts there, it’s time to turn your efforts to become the dominant agent in your farm.  So, how do you do that?  How does the king or queen of a market earn his or her crown?  We’re about to tell you.   So you want to be a real estate age...

Today we share the secrets of making marketing magic. The most successful agents are also marketing experts. Investing in marketing your listings and your business is essential to achieving continued growth - here's how to be sure you get your marketing message right from the start. So you want to be a real estate agent?  Learn how to decide whether real estate is the right career for you, ge...

In this episode, we share the secrets of harvesting the fruits of your first listing and how to turn that first listing into countless additional transactions.  Your first listing and how you handle it can really be a make or break for a real estate agent, so the information we are going to share is crucial.  Take notes, feel free to relisten (buy the book), and remember that you can visit thereal...

Building trust is the most important aspect of building the foundation for your farm business. Building trust involves building visibility, creating an impeccable reputation, and forming strong relationships.  So how do you do this? In this episode, we give you the  most vital tasks, tools, and tips you need to built a solid foundation as you launch your career - and the steps to take now that wil...

Today we are going to tell you about the most important make or break first steps to take to “sow the seeds” that will ensure long term success. You as an agent are one of thousands of farmers operating one of hundreds of farms across your region. How will people find you? What sets your farm apart? What will make your customers loyal clients who return to you again and again? What will make your...

Learn how to transform your business or kick-start your career by harnessing the power of geographic real estate farming. In this episode we flip the script as Valerie Harnois interviews "Farming, for Real Estate Agents" author, Meredith Fogle, who shares her secrets, the reasons she wrote the book, and how you can begin to use geographic real estate farming as a lead generation source t...

Would you like to work closer to home? Want to become the king or queen of your neighborhood?  Ready to become a famous agent?  A farm area rainmaker?  You need to listen to this series.   Episode 21 begins our geofarming series.  Get ready to learn all of the secrets of famous farmers as you listen - and be sure to take our quiz: Is Geofarming Right for You?  So you want to be a real estate agent...

Learn how to navigate the tricky post-contract process and to provide exceptional buyer services.  Listen for tips about how to set expectations for your buyers, how to help them through the inspection and financing process, and how to prepare for settlement.  Follow these tips to turn your buyers into clients for life.  So you want to be a real estate agent?  Learn how to decide whether real esta...

Learn all of the strategies to help you buyers make the best decisions, including whether it's better to buy now or wait until the market cools off, the latest tips for how to prevail in a competitive offer situation, and how effective communication with the listing agent can make all the difference - plus pitfalls to avoid when working with buyers.  So you want to be a real estate agent?  Le...

Ready to learn the tips and scripts you need to be a phenomenal buyers agent?  In this episode we tell how to qualify buyers, the most important questions to ask, whether you should ever go show a house without meeting a buyer first, and we give you a surefire script to get that buyers' agency agreement signed every time! So you want to be a real estate agent?  Learn how to decide whether rea...

Special guest, Sheena Saydam, top producer, real estate team leader, and recipient of GCAAR's first-ever Good Neighbor Award, joins us to discuss why she gives, the organizations she supports, and how the power of giving fuels her business and her life.  So you want to be a real estate agent?  Learn how to decide whether real estate is the right career for you, get tips and tools for real est...

Special guest, Joshua Shakarji, asks us 10 questions every new agent needs to ask - and we have the answers.  From how much money you'll need to start your career to how to gain exposure to how to choose a brokerage to the best advice we've ever received, and more. So you want to be a real estate agent?  Learn how to decide whether real estate is the right career for you, get tips and to...

In this market, there aren't enough houses for buyers so in order to be a successful real estate agent, you have to be equipped to prepare your buyers to compete and to prevail.  In this episode, we share 10 tips to help your buyers win in a sellers' market so that your buyers prevail in the competition to purchase the house they love. So you want to be a real estate agent?  Learn how to...

In real estate, you have to list to last.  So how do you get listings?  In this episode we share all of our secrets for getting real estate listings including scripts to use, the best sources of listing business, listing generation systems you can start to use today to increase your listing business, and much more. Listen to this episode and find out whether you have what it takes to list - and to...

The real estate open house, when properly planned and executed effectively, can be a fabulous lead generator for buyers for your listing as well as future clients for your real estate business.  When done well, the open house showcases your listing and your unique skills, talents, and expertise, in this episode you'll learn all the insider secrets to making the most of every open house you ho...

Are you better suited to be a listing agent or a buyers' agent?  What makes a good listing agent and what makes a good buyers' agent?  What are the unique aspects of listing agency and buyer agency?  Are there real estate agent personality types better suited to one or the other?  And, do you have to list to last? PLUS take our quiz to find out whether you are cut out to be a listing age...

Ready to learn how many transactions you'll need to achieve your first year goals?  This episode walks you step-by-step through using your income goals to calculate how many transactions you need, how many signed agreements you need, even how many appointments you need to achieve your goals.  Plus, we'll begin to explore whether you'll be a better listing or buyers' agent.  So...

"Whether you think you can or you think you can't, you're right! - Gerald Ford. The mind has amazing power. The purpose of mindfulness is to be completely present in everything we do.  Mindfulness helps manage stress and helps you adhere to your vision. Your ability to manage stress, to be present for your clients, and to adhere to your vision, including your basic values and motiva...

"Hope is not a strategy" could be another title for this episode, part 1 of our three-part series on goal setting.  The most productive agents are master goal-setters.  Learn from one of those masters when you listen to this episode.  We take you step-by-step through goal setting and teach you the goal-setting secrets that have given the agents who train with us the highest per-agent pro...

Learn how to balance your business and your life, how to become more productive, how to avoid the ebbs and flows most real estate agents experience in their businesses, and how to generate more leads through time blocking. This episode takes you step-by-step through time blocking so you can improve your business and your life. So you want to be a real estate agent? Learn how to decide whether real...

This episode teaches you how to brand your real estate business.  Meredith and Valerie take you through what your brand means, creating your brand image, creating a real estate logo step-by-step, the other attributes that inform your real estate brand, and how to communicate and market your real estate brand. We continue to discuss whether real estate is the right career for you, get tips and tool...

So you want to be a real estate agent?  This episode teaches you how to build your real estate audience, how to effectively use social media for real estate, how to change your sphere of influence's perception of you, how to effectively post on social media, what you should never post on your real estate social media, how to network effectively for real estate, and how to maximize your first...