The Bulleit Group

So What: The PR Strategy Podcast

Business EN ↓ 4 episodes

So What: The PR Strategy Podcast is where PR insiders, brand storytellers, and media thinkers go behind the scenes of modern communications. Hosted by The Bulleit Group team, each episode explores the strategies, struggles, and standout moments shaping today’s content and comms landscape. Whether we’re talking to journalists, founders, or our own team members, So What gives you an inside look at how powerful stories get made, and why they matter now more than ever. Show is produced by The Bulleit Group.

Author

The Bulleit Group

Episodes

The Power of POV: Why Good Content Needs a Take 27.03.2026 37:57

In Episode 4 of So What: The PR Strategy Podcast , Content Manager Shelby Watkins and Senior Content Specialist Mary-Elizabeth Breslin break down what actually separates good content from forgettable content in the age of AI. As GenAI floods the internet with fast, polished, and increasingly indistinguishable content, Shelby and Mary-Elizabeth argue that emotion, lived experience, and perspective...

Who Controls the Algorithm? PR, AI Visibility & the New Rules of Influence 13.03.2026 46:56

In Episode 3 of So What: The PR Strategy Podcast , CEO Kyle Arteaga sits down with Matt Dzugan, Senior Director of Data at Muck Rack, to unpack one of the biggest shifts facing communicators today: generative engine optimization (GEO) and AI visibility. Drawing from Muck Rack’s Generative Pulse research, Matt shares what AI models are actually reading, how brands are being cited (or ignored), and...

The Future of Crisis Comms in a 24/7 News Cycle 27.02.2026 35:47

In Episode 2 of So What: The PR Strategy Podcast , Account Director Katie Helander and Account Manager Morgan Malone dive into what crisis communications really looks like in today’s nonstop media environment. From viral social moments to investor missteps and internal breakdowns that never make headlines, they unpack why crisis strategy starts long before anything goes wrong. Katie and Morgan exp...

Origin Stories: Building Bulleit from the Ground Up 03.10.2025 49:48

In the inaugural episode of So What: The PR Strategy Podcast , Account Director Hannah Sills sits down with CEO and co-founder Kyle Arteaga to explore the origins of Bulleit Group, how it has evolved over the past 12 years, and where PR is headed next. Kyle shares stories from the early days, including work with Google and Thor Trucks, and reflects on how PR has shifted from press conferences to g...