Your Marketing Company

So Much Good - A YMC Podcast

Business EN ↓ 6 episodes

So Much Good is the podcast built for credit union leaders who want to grow, lead with purpose, and stay ahead of the fast-changing financial landscape. Each episode dives into real marketing strategies, industry trends, and bold ideas that help credit unions stay relevant and competitive. Hosted by the Your Marketing Co. team, you’ll hear practical insights, expert interviews, and hot takes on everything from digital growth and brand positioning to operational alignment and member experience. If you believe credit unions are doing so much good in their communities but deserve greater attentio...

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Your Marketing Company

Episodes

Member Growth vs. Member Depth: The Secret to Sustainable Credit Union Growth 08.07.2026 21:24

Every credit union wants more members—but is focusing only on membership growth causing you to overlook the members you already have? In this episode of So Much Good , Robb and YMC Strategist Erik Fedler dive into one of the biggest strategic conversations facing credit unions today: member growth versus member depth . They explore why this isn't an either/or decision, but a balancing act that req...

AI in 2026: How Credit Unions Can Win the AI Era 02.02.2026 16:37

Join Reh Harvey (VP of Strategy) and Mason Dupree (AI and Automation Manager) as they explore the rapidly evolving AI landscape and its transformative impact on credit unions in 2026. From agentic search replacing traditional Google queries to AI-powered video generation, the duo discusses how financial institutions must adapt to serve the emerging "AI-native member." They share practical strategi...

Your Strategic Plan Didn’t See This Coming—Now What? 20.01.2026 4:29

In this episode of So Much Good , Bo McDonald explores a challenge every credit union leader faces: how to stay committed to strategic planning while still acting decisively when the unexpected happens. Bo opens by acknowledging the reality of strategic planning—months spent developing goals, initiatives, budgets, and timelines—then asks the critical question: What happens when a major opportunity...

Marketing Only Works When These 3 Things Are Right 07.01.2026 14:43

Most credit unions don’t struggle because of bad products. They struggle because they get the order wrong. In this episode, our VP of Strategy, Reh Harvey breaks down a simple but often ignored framework that determines whether a credit union’s strategy actually works: People → Process → Product . You’ll learn: Why strong products fail when the wrong people are in place How broken internal process...

Most Credit Unions Are Measuring the Wrong Thing 17.12.2025 22:56

What truly drives loyalty at small credit unions? In this episode, Robb Cribb sits down with Denise Wymore to unpack why member satisfaction is not the same as member loyalty and why credit unions that rely on surface-level feedback are missing critical growth signals. Denise shares how Net Promoter Score (NPS) gives financial cooperatives a clearer, more honest view of member sentiment and why li...

The #1 Reason Credit Union Strategic Plans Fail (and How to Prevent It) 05.12.2025 5:02

In this episode of So Much Good, Bo McDonald dives into one of the biggest reasons strategic plans fail in credit unions: capacity. Strategic planning season is in full swing, but even the best ideas stall when teams are overloaded and under-supported. Most plans do not fail because the goals are too big. They fail quietly when time, ability, and operational fit are ignored. We break down the thre...