So Invested

To our wonderful community... it's the end of an era. After six years, 191 episodes, 26 live events, and 20k+ incredible community members, we've recorded the final episode of So Invested (for now). When we started this podcast, we hoped it would make investing and money conversations feel a little less intimidating. What we never imagined was how much it would come to mean... We've wa...

One of the all time debates over the past couple of years has been, is AI going to take our jobs? But we are ever the optimists and think that it will only enhance, BUT there are some skills you should be focusing on to stay relevant. In this episode, we’re unpacking the six skills we’re intentionally investing in to stay valuable in the age of AI. We talk about: ✨ The six skills we believe will...

We've become more and more certain on one thing - mindset is everything. In business, in your career, in your life… it’s the difference between feeling stuck and actually growing. In this episode, we’re sharing the 7 lessons we’re taking into 2026: the ones that are shaping how we work, make decisions, and back ourselves. So we are discussing the small mindset shifts that quietly compound and how...

Ever noticed how quickly “special” becomes normal? The nice hotel. The upgraded flight. The boujee dinners. The “I deserve it.” In this episode, we’re talking about lifestyle creep - why it happens, why it feels justified, and how it quietly slows down your path to financial freedom. We explore: ✨The psychology behind lifestyle creep (hedonic adaptation + reference dependence) ✨How social media...

In episode four of Backbone, we get into something every founder talks about but few assess properly: risk. Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time confidence. This week, we unpack how we think about risk in our own businesses what we’re actively betting on, what we won’t compromise on, and how we decide what’s wort...

How do you grow your income without draining your energy? In this episode, we’re unpacking what it really looks like to earn more sustainably - whether you’re in a 9-5, building something on the side, or working for yourself. After reflecting on the past year (and watching friends + founders in our community navigate career decisions), we realised earning more isn’t about doing more. It’s about cr...

In episode three of Backbone, we get into the numbers that actually keep your business alive: cash. Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business. So this week, we cover: Why profit ≠ cash, and how profitable businesses still run out of money Why...

In today’s episode, we tackle one of the most common money questions: how much should you actually be saving, and how much should you be investing? We break down how we’re personally thinking about this in 2026, including the specific saving figures we’re aiming for, how we’re prioritising different buckets of money, and how our approach changes depending on life stage and goals. We cover: ✨ How...

Today we're sharing the AI tools we actually use to reduce mental load, automate boring life admin, and make better decisions - at work, with money, and in life. We cover: ✨ Why women are adopting AI at lower rates - and why it matters ✨ Mental load & admin: Perplexity / Comet, Granola, Lindy.ai ✨ Leverage & creativity: Gamma, Nano Banana, Lovable ✨ Ease & personal life: Lifenotes....

Welcome to episode two of Backbone! The four part mini series where we discuss the financial side of building a business. Today, we get into the structures that sit underneath your business and the tax impacts of each! Whether you’re just starting out, running a side hustle, or transitioning into something more complex, the way your business is set up has real implications for tax, cash flow, and...

At the beginning of every year, we are filled with new motivation and an attitude for change. But here’s the thing - motivation is a terrible long term strategy. Instead, we need consistent systems in place to actually achieve our goals, for when motivation (undoubtedly) dips!! In this episode, we break down why most people don’t fail because they’re lazy or undisciplined - they fail because they...

Welcome to Backbone: a four-part mini series all about the financial backbone of building a business, side hustle, or freelance career. We talk endlessly about the exciting parts of building something - the idea, the creativity, the passion, the momentum. But behind the scenes, it’s often the money side that feels confusing, intimidating, or easy to avoid. And more often than not, businesses fail...

We're backkkk! And we have a life update for you!!! It's our first time recording from different places in years, so we discuss why Soph is taking a deliberate pause to rethink her next chapter. The next eight weeks is all about taking you behind the scenes of how we’re setting ourselves up for the year ahead - money-wise, life-wise, all of it. And step one is about zooming out.... You can...

For our final episode of 2025! We’re closing out the year the only way we know how - with a very honest chat about what actually happened in 2025. From career pivots to money mindset shifts, moments of growth and challenges - we reflect on what we learned, what we’re letting go of, and what we want to bring into 2026. This episode is part reflection, part therapy session, and part goal-setting rit...

Are you feeling stuck in your job but also overwhelmed at the thought of finding something new? We have been having so many of these conversations with friends so it got us thinking - let's create a playbook, using AI (so it takes out a lot of the brunt work) to land your dream job come the new year. So in this episode, we’re breaking down a six -week playbook to help you prepare, explore, and lan...

Surprise! This week’s ep is something a little different... Many of you will know that Maddy's day job is on the investment team at Blackbird. Well this week, on a very special interview episode, Maddy is sitting down with one of the founders that Blackbird invested in - Michelle Battersby - to unpack her company Sunroom's recent acquisition by Fanfix. They get into: ✨ How Sunroom changed the gam...

Hot take: Spotify isn’t just where we listen to music anymore... It’s quietly becoming one of the most powerful tech companies in the world. This week, we unpack the story behind the streaming giant’s wild rise - from solving piracy in a Stockholm apartment to turning its first-ever profit, tripling its share price, and now leading the AI revolution in audio. We cover: ✨ The Daniel Ek origin stor...

TikTok might be about to change forever. The U.S. government has pushed through a forced sale - and one of the biggest questions on everyone’s mind is: who’s buying it, and what happens next? This week, we’re unpacking how the TikTok sale came to be, what it means for creators, and whether this could actually become the newest “Big Tech” investment story. We cover: ✨ Why the TikTok sale is happen...

Networking gets a bad rap, and honestly... we get it! Walking into a room alone can feel terrifying. But here’s the truth: every opportunity we’ve had, from jobs to friendships to this podcast, has come through our networks. This week, we’re redefining what networking actually means, why it doesn’t have to be awkward or transactional, and how to build relationships that genuinely change your life....

Is hustle culture making a comeback or are we just redefining what ambition looks like? This week, we’re unpacking the messy middle between chasing success and protecting our sanity. As ambitious women, we’ve felt the tension between striving, setting boundaries, and the burnout that inevitably follows when those boundaries slip. So, we’re asking: what does success actually mean now, and how do we...

If you could sit down with your 20-year-old self and talk money… what would you say? This week, inspired by Jay Shetty’s viral money lessons , we’re sharing the lessons we wish someone had told us sooner. From wasting cash on fast fashion and staying stuck in scarcity, to ignoring the power of investing early, these are the money mistakes we’d never repeat… and the reframes that actually changed e...

A LinkedIn post from Lucy Wark got us thinking about our 'career brands'... your personal brand but in a career setting. Your career isn’t about climbing a ladder, it’s about building an identity that grows and changes as you progress and the best way to do that is through building a career brand. In this episode, we unpack how to create transferable skills that let you pivot between roles...

Hot take: Dating in 2025 feels less like romance and more like economics...  Inspired by the film Materialists and the conversations it’s sparked, we unpack the financial impact of the dating apps on modern dating: the rise of financial transparency as a new love language, why accidental “ROI thinking” might be killing the vibe, and of course, the "who pays on the first date" etiquette.  And we we...

Buying a home has always been part of the “Australian dream” but in 2025, it feels like the dream looks a little different. Some people are diving into property, others are choosing to rent and invest elsewhere, and a growing number are packing up and moving overseas instead. So, how are people making it work? In this episode, we unpack: Generational shifts in property – why our 30s look so differ...

For our very first Investment Club episode, we’re diving into the book Die With Zero - a money mindset read that challenges the way we think about saving, spending, and what it really means to live well. We unpack the big ideas, including: Why over-saving might just be scarcity in disguise The concept of the “memory dividend” and how experiences compound over time How to smooth your spending acros...