So I Was In This House Podcast: Service and Sales Tales

Is private equity ruining the HVAC, plumbing, and home services industry? Seems like half the posts I read these days are about this topic. It's no secret that private equity has been consolidating home service businesses in almost every market across the country. In this episode we explore this red hot topic with someone who made his exit a few years ago. Join us as we explore some heated top...

Most of you remember Evan Hoffman as the magnetic host of "HVAC Success Secrets Revealed", now the host of the Let's Vent Podcast. In this episode we cover a range of things like life, working in the trades, and some tough personal topics. Evan serves as a Fractional CMO with Free Agency, which means companies pay him to do the marketing strategy without having to give him a desk or...

Today we dive into indoor air quality (IAQ), as well as some meaningful experiences from an HVAC industry lifer... John Ellis used to be a rockstar... literally... Today, John teaches the Indoor Air Quality Principles Workshop for Daikin/Amana/Goodman, serves as a Field Service Trainer and Business Development Manager for The New Flat Rate , and is a Product Ambassador for Dust Free . Recently nam...

Drew Cameron is North America’s most sought-after sales and marketing strategy and success advisor to Home Services Contractors as the founder and CEO of Flow Odyssey, president and co-owner Energy Design Systems, and a founder, lead trainer, board member, and foundation trustee for The Electric & Gas Industries Association (EGIA) Contractor University. Drew is a renowned author, speaker, educ...

Broc Fletcher went from being a $4-$6M per year HVAC sales rep to sales coach and trainer. In this episode we chop-up some good and not so good strategies in HVAC sales plus some great in-home sales ⁠Pivotl - Click for a free business financial score! ⁠ Episode Sponsors ⁠ https://pivotl.com/ ⁠ - Home Service Accounting and CFO ⁠ https://www.mymethod.ai/inthishouse ⁠ - Ai Employees ⁠ www.cooperandh...

After only 5 years of being off the streets, Cale Forester has built himself a nearly $5M plumbing business. Founder of Maston’s plumbing and drain in Tulsa Oklahoma, his passion in the trades saved his life. Now, he’s building a business where young men who have no options, can find the same success and feeling he did. Maston's Plumbing Episode Sponsors Pivotl - Click for a free business fina...

Crystal Williams is the founder of Lemon Seed Marketing , a branding and strategy agency built specifically for home service businesses. Raised in a multi-generation HVAC and plumbing family, she led marketing and expansion efforts for her family’s company, helping drive significant growth by aligning brand, customer experience, and operations. Today, she works with contractors across the country...

The man, the myth, the legend... Joe Crisara ... AKA Uncle Joe. So what should we do? Joe Crisara is a renowned service industry speaker, author, and pioneer. Joe Crisara was once a struggling home service contractor with a failing business. He assumed the only way to create higher value was to work for a lower price. But when things looked most bleak, Joe had an aha! moment. Not only did it chang...

Andy Hobaica  grew up in one of Arizona’s best-known family HVAC companies — Hobaica Services, serving Phoenix since 1952 — and he’s lived just about every side of the business. Installer. Technician. HVAC Sales / Comfort Advisor. And now, one of the most recognized high-performing residential sales pros in the game. But here’s the thing… Andy’s not just known for big numbers ($7-$12M per year!)....

Ben Avicolli is the Co-Founder of MyMethod AI , bringing a rare blend of defense-level technology expertise and real-world home services insight. Before launching MyMethod, Ben worked on classified programs at Lockheed Martin and went on to help build and scale multiple enterprise SaaS companies through successful exits. Now, he’s focused on transforming the home services industry—taking the same...

Adam Gordon is the Director of Plumbing at Orella Group Inc., a Canadian contractor known for tackling complex residential and commercial plumbing projects across Southern Ontario. Beyond the jobsite, Adam has built a strong presence online through his platform Gordonbot Plumbing, where he shares real-world insights from the trades, leadership lessons, and the highs and lows that come with buildin...

Just good old fashioned "So I was in this house...." adventures. In this episode we also announce the 2026 HVAC Tactical giveaway winners! Joined by Gil Cavey from the HVAC Uncensored Podcast , Ben Poole, founder of HVAC Tactical , and John Vazquez, an infamous industry legend. Episode Sponsors ⁠ Pivotl - Click for a free business financial score! ⁠ Accounting and fractional CFO services...

Megan McIntosh is a co-founder of Mechanical Environments, a Denver, Colorado–based HVAC company specializing in climate control systems for cannabis cultivation facilities, where precise management of temperature, humidity, and airflow is critical to indoor agricultural success. She entered the trades through a nontraditional path, beginning her HVAC career in 2018 at the age of 31, after being e...

In this episode we discuss the pitfalls of joining the wrong "best practices" group with Joe O'Grady . Joe runs the Service Profit Group, an organization built for small businesses with the focus on helping the little guy win ethically, and grow strategically. He ran an $11 million plumbing and HVAC business as the Director of Operation and started in the the home service industry 16...

Willie "The HVAC Goat" Ward is literally one of a kind. Odds are, if you're in HVAC or home services, you've seen his hilarious and controversial content, especially his animation and Ai videos. Willie is with GOAT Heating & Cooling, and founder of the “HVAC is Life” group. https://www.youtube.com/@Williethehvacgoat https://www.instagram.com/williethehvacgoat/ Episode Sponsor...

Sarah Lipka is a Sales Director at Comfortside West (Cooper&Hunter), where she works closely with HVAC contractors and distributors to grow their business through ductless and cold-climate heat pump solutions. With 18 years of industry experience, she focuses on training, market development and improving the in-home sales experience by helping teams communicate clearly and confidently with hom...

Dan Friesen is a Canadian HVAC industry leader, trainer, and business professional known for his extensive work in training and leadership within the home services sector. He has served as a master trainer with Nexstar since the early 2000s, helping educate and develop technicians and business teams across North America. Dan is also the Owner & Team Leader at Charlton & Hill Home Services...

Sarah Ghirardo is an AI marketing expert and Director of Pro Content at ServiceTitan , where she leads an 80% AI-powered content organization shaping the future of automation, agentic experiences, and scalable growth for the home services industry. Blending deep expertise in marketing strategy, leadership development, and productized content design, she turns complex technology into simple, repeat...

Ty Branaman started his HVAC career in 1995 insulating ductwork in a sheet metal shop — a humble beginning that sparked a lifelong passion for craftsmanship, teaching, and elevating the trade. Today, as a Certified Master HVAC Educator, Ty travels the country and teaches online through The Grit Foundation, inspiring techs and students to sharpen their skills and embrace the grit it takes to succee...

Chris Yano is the President & Co-Founder of RYNO Strategic Solutions, a digital marketing company for the trades industry since 2008. He's also the co-owner of Red Bird Roofing, a residential roofing company in Indianapolis, IN. Chris is the host of the #3 ranked To The Point Home Services Podcast and former partner with Gary Vaynerchuk. He’s done hundreds of keynotes, breakouts and webina...

One of the hottest topics in HVAC and the home services business…. Selling Tech vs. Sales Rep (Comfort Advisor / Project Manager) In this episode we debate the merits and pitfalls of both. This was one insightful conversation joined by an esteemed panel of HVAC pros. Joined by Doug Wyatt of Synergy Learning Systems, Coral Whale - veteran HVAC professional , Ryan Bowman of Divergent Solutions, Seth...

Chuck grew his home service and plumbing company from the ground up, starting in his garage and scaling it into a $20M+ business before exiting. With more than 25 years of experience, he now serves as co-founder of the Opus & Golds Group , where he leverages his strength in sales, leadership, and growth strategy to help owners build sustainable businesses. Chuck also co-hosts Catalyst for the...

Valerie Heck is a ServiceTitan Certified Process Implementation Specialist and consultant dedicated to helping home service businesses grow with smarter systems. With experience leading operations in HVAC, plumbing, and electrical companies, she specializes in optimizing workflows, building sustainable processes, and driving profitability through technology. Valerie is also an active member of ind...

Raymond Little is a full-time hustler, roofer, coach who believes in building people, not just businesses.... oh yeah... and he spent more than 11 years of his life behind bars...He has built companies from the ground up with grass-roots branding, door-to-door hustle, and a culture designed to develop leaders who will eventually outgrow him. For Raymond, success isn’t measured by money alone, but...

⁠ Stephanie and David Postell own and operate Anchor Heating and Air in Charleston, South Carolina. With over 30 years of combined experience, Stephanie and David know what it takes to run a business built on expertise, reliability and a passion for serving their community. They are both extremely active in the trades, and hosts of the "We Mean Business" and "She Means Business&quot...