Sniffing Out The Bullsh*t

Are you a business owner who's been told to act like a content creator? This week, Sabrina tackles the uncomfortable truth that the content industry has been selling business owners a playbook that was never designed for them. Posting consistently, chasing the algorithm, obsessing over follower counts — those are a content creator's metrics, not yours. In this episode, Sabrina breaks down:...

Everyone says they have values in business. Very few actually stick to them. In this episode, I break down the reality behind “values” - where they came from, why they’ve become such a big thing in modern business, and why most founders abandon them the moment they’re tested. We get into the psychology behind it too - from cognitive dissonance to loss aversion - and why it’s actually predictable t...

For most of my life, I hid the fact that I was an International Chess Master. Not from the chess world… but from everyone else. Friends. Colleagues. Even people I dated. Growing up, chess wasn’t exactly the cool thing to do. It came with stereotypes, teasing, and the assumption that if you played seriously, you must be a bit of a dork. So for years, I kept it quiet and played it down. Ironically,...

Everyone says hiring means you’re “scaling.” More people. More growth. More legitimacy. But what if adding staff is the fastest way to drain your cash, multiply chaos, and wreck your margins? In this episode, Sabrina breaks down the real cost of hiring in the UK - from payroll and pensions to employment law risks - and why premature growth is one of the biggest reasons businesses fail. If you’ve e...

You worked all week. Your calendar was full. Your to-do list was endless. You were busy from morning to night. So why does your business feel exactly the same? In this episode of Sniffing Out the Bullsh t*, we’re unpacking the biggest lie entrepreneurs tell themselves about productivity - and why being busy might be the very thing keeping you stuck. If you’ve ever ended a week exhausted but unsure...

“We just need better marketing.” It’s the default diagnosis for almost every struggling business. Low leads? Marketing. Poor conversions? Marketing. Slow growth? Definitely marketing. But what if that’s the wrong problem entirely? In this episode, I break down why founders keep fixing the visible issue… while missing the structural one underneath. If marketing always feels harder than it should, t...

People often tell me I do “too much”. Sometimes it’s framed as admiration. Most of the time, it’s framed as concern - that I’m going to burn out, that I need to slow down, that I’m taking too much on. In this personal interlude, I reflect on why being multi-passionate and multi-hyphenate has so often been treated as a flaw rather than a strength. I unpack where the “you do too much” narrative real...

January is supposed to be a fresh start. So why are so many founders exhausted, disappointed, or quietly burning out by February? In this episode, I break down why January launches are riskier than we admit - from burnout and seasonal depression to market saturation, creator income data, and why “fresh starts” don’t override biology or economics. If January hasn’t magically fixed your business, th...

Everyone is obsessed with going viral. More reach. More awareness. More content. Yet so many business owners are still struggling to sell. In this episode of Sniffing Out the Bullsh t*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things. This episode is for business owners who already have an audience, trust, and credibi...

Every January, we’re told the same thing: New year, new you. New habits. New routines. New discipline. A complete reinvention — just because the calendar changed. But what if that idea is actually setting people up to fail? In this episode of Sniffing Out the Bullsh*t , Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how th...

2025 was the hardest year of my life - even though it also included the happiest day I’ve ever had. In this episode, I reflect honestly on everything that went wrong this year: hiring mistakes, online abuse, scams, racism and sexism, reputational damage, physical attacks, and ultimately the loss of my brother. I use these experiences not to trauma-dump, but to step back and question what we, as fo...

Everyone thinks being “the strong one” is a compliment. You’re the one who holds it together, speaks the truth, calls out the BS when no one else will. But what people don’t see is what it  costs  to always be that person. In this personal interlude, I open up about the emotional toll of being known as the “truth-teller” online - the constant negativity I have to wade through, the hate that comes...

Everyone wants to go viral. It’s the holy grail of modern marketing - the “one post” that’s going to change everything. But here’s the uncomfortable truth: going viral rarely helps your business… and often destroys it. In this episode, I’m sniffing out the bullsh*t around viral campaigns - why so many entrepreneurs treat virality like a strategy, how it actually works, and why it can backfire spec...

Everyone’s suddenly “saving the planet.” Every brand’s “eco-friendly.” Every campaign has a leaf on it. And every company wants you to believe they care . But the truth is: most of them don’t. In this episode, I’m sniffing out the bullsh*t around greenwashing - how brands fake sustainability for PR, profit, or credibility, and how it’s quietly damaging the real progress we need . We’ll talk about:...

In this episode of Sniffing Out the Bullsh t*, Sabrina calls out the hype surrounding AI and exposes how entrepreneurs are quietly destroying their brands by using it the wrong way. From agencies charging double for “AI-powered” services to founders losing their creative edge and decision-making confidence, this episode breaks down the real cost of letting AI do your thinking for you. Sabrina shar...

We’ve all been told to “put yourself first.” But when you’re running a business, what does that really mean? In this personal interlude, I explore the blurred line between self-care and self-sabotage, and why prioritising yourself isn’t always an easy (or wise) decision. I talk openly about how I’ve struggled to find the balance, the cost of being too generous, and why some spiritual entrepreneurs...

You’ve heard it everywhere: “Post every day if you want to grow.” But what if that’s actually hurting your business? In this episode, I break down why daily content isn’t the magic formula it’s made out to be — and why smart founders are posting  less , but converting  more . If you’re tired of showing up online and getting zero results, this one’s for you. In this episode, you’ll learn: Why the “...

Forget the glamorised startup scale-up story.   In this episode of  Sniffing Out the Bullsh *t, I take on the myth that bigger means better in business. I share why staying lean can lead to more profit, less stress, and way more freedom- with a behind-the-scenes look at a real £100K launch that left the founder in debt. If you’ve ever felt embarrassed to say “It’s just me” at a networking event, t...

Entrepreneurs are drowning in deadlines - launch by Friday, post daily, drop everything for “urgent” client requests. But how many of those deadlines are  real , and how many are fake urgency that only creates stress, mistakes, and burnout? In this episode I unpack: Why arbitrary, ego-driven deadlines backfire. Real-world flops from rushing launches and forcing targets. The science: Parkinson’s La...

Ever had someone slide into your DMs with: “Can I pick your brain?” “Let’s grab a coffee so I can run this idea by you?” Or my personal favourite: “Hey, can you get me on a TEDx stage?” It sounds harmless… maybe even flattering. But if you’re an entrepreneur, you know how quickly these “little asks” add up. Suddenly, generosity turns into exploitation. In this episode, I open up about what it’s re...

Self-care isn’t the problem - but using it as an excuse to ghost clients, flake on responsibilities, or dodge hard conversations? That’s where the bullsh*t starts. In this episode, I break down the rise of the “self-care era” in entrepreneurship, how it’s being twisted into selfishness, and what real, healthy self-care looks like. We’ll explore the psychology, the culture, the damage - and how to...

If you're feeling like everyone around you is super successful right now or that they're engaging in shady tactics to get ahead, then you're not alone. Are you tempted to engage in these too? Because you feel that everyone is doing it and you'll be left behind? Before you think about it - you need to listen to this episode. It could be the biggest mistake you make. Sabrina's Social Links 🌏 ⁠⁠⁠⁠⁠⁠...

Welcome back for the second season of Sniffing Out The Bullsh*t! After a few months break from recording, I decided to come back with a bang and do an extra-long podcast episode covering all the biggest pieces of bullsh*t seen in entrepreneurship at the moment! I’ve spent the last few months doing a lot of research into people’s worries and busting the myths, so here are the biggest ones in my cir...

Sabrina reflects on her journey in podcasting throughout 2024. She discusses her two podcasts, 'Sniffing Out the Bullshit' and 'No Bullshit Talks,' sharing her experiences, challenges, and learnings from creating both audio-only and video podcasts. With insights into podcast growth statistics, audience engagement, and the technical and marketing aspects of podcast creation, Sabrina provides valuab...

In this episode of 'Sniffing Out the Bullshit,' Sabrina Chevannes addresses the alarming rise of low-quality and often fraudulent online courses aimed at entrepreneurs. She discusses the marketing tactics of course creators, often likening them to Ponzi schemes, and emphasises the importance of being vigilant about who's behind the courses. She highlights the significant financial and time losses...