OnPlace Collective
Smith Lane Podcast
Presented by OnPlace, Smith Lane Podcast is all about community building and placemaking. In each episode, your hosts Monaca Smith Onstad and Callie Friedman, will take you behind the scenes with industry experts and will dive deep into what’s shaped their community, or, their own personal Smith Lane. We’ll hear success stories, have discussions around emerging trends, and hear valuable insights from developers, architects, engineers, tech leaders, entrepreneurs, and more placemakers.
Author
OnPlace Collective
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
Legacy, Luxury & Leadership: Insights from Claudine Leger-Wetzel of STOCK Development 01.07.2026 40:28
Monaca and Callie sit down with Claudine Leger-Wetzel, VP of Sales and Marketing at STOCK Development , for an uplifting and candid journey through the worlds of hospitality, placemaking, and luxury community building. With over 25 years at STOCK and nearly four decades in Naples, Florida, Claudine’s story is one of deep roots, family legacy, and unwavering dedication to her community. They trace...
Market Shifts and Migration Moves with Lesley Deutch of John Burns Research & Consulting 10.06.2026 33:49
Monaca and Callie return with their very first guest, Lesley Deutch of John Burns Research & Consulting, for an energetic, deeply relevant conversation about affordability, migration, and the shifting meaning of community in today’s housing market. Reflecting on how far Smith Lane - and their business, now OnPlace Collective - has come since its scrappy beginnings, the trio traces the fast-evo...
The Power of Play: Designing for Belonging and Community with Paul Kalbfleisch 20.05.2026 41:24
Monaca and Callie are joined by Paul Kalbfleisch, co-author of The Joy Experiments , for a vibrant conversation about the pivotal role of joy, play, and genuine connection in shaping cities and communities. Paul’s background, spanning global brand building at BlackBerry and urban consultancy in Waterloo, Canada, sets the stage for a timely discussion: How can we reimagine urban life to foster real...
Redefining Land Development: Innovative Tools, Authenticity, and Building Trust with Ryan Glick | Season 3, Episode 6 29.04.2026 32:37
Monaca and Callie welcome Ryan Glick - co-founder & CEO of Groov and host of The Land Development Podcast. Ryan shares his journey from a tech-focused upbringing in Iowa to building a software company modernizing the land development industry. What started as a simple effort to solve a builder’s problem - accessing lot inventory - evolved into a platform that streamlines both lot management an...
Social Architecture: Why the Feeling is the Feature with Monaca Onstad & Callie Friedman | Season 3, Episode 5 01.04.2026 16:06
Monaca and Callie explore the concept of social architecture, the intentional design of systems, interactions, and environments that foster meaningful human connection. Moving beyond traditional “lifestyle” programming, they break down how thoughtful planning from amenities to programming and what creates vibrant, connected communities. Through real-world examples (from retail fitting rooms to fit...
Designing From the Inside Out: Elevating Amenities & Community Experience with Paige Byrd | Season 3, Episode 4 18.03.2026 34:11
Monaca and Callie sit down with Paige Byrd, Owner and Co-President of Thiel & Team , an award-winning architectural, interior design, and procurement firm specializing in hospitality and multifamily amenities. The conversation explores why interior design should be prioritized earlier in the development process, how thoughtful amenity design shapes community experience, and what it means to de...
Ladies in Land: Building the Future of Development with Erica Sinner | Season 3, Episode 3 04.03.2026 45:47
Episode Description Monaca and Callie sit down with the Ladies in Land founder, Erica Sinner, to discuss how she found her way into land development, why confidence is the single biggest career differentiator for women in the industry, and how a simple idea - putting women in a room together to learn - has grown into a multi-city national movement. The conversation covers her early career path fro...
Don’t Bet Against Houston: Building The Grand Prairie with EMBER | Season 3, Episode 2 18.02.2026 37:12
Episode Description Monaca and Callie sit down with Harry Masterson of EMBER to explore what makes master-planned communities truly work. From how Harry unexpectedly found his way into land development to why Houston remains one of the most resilient growth markets in the U.S., the conversation centers on EMBER’s signature West Houston project, The Grand Prairie, and its prairie-first identity. Th...
Welcome to Season Three! | Smith Lane Podcast 04.02.2026 10:58
Monaca and Callie kick off Season Three of Smith Lane with some major updates: a brand-new set, a growing team, and a bold evolution of the company behind the podcast, OnPlace Collective . Monaca and Callie reflect on how Smith Lane began, why placemaking and community remain at the heart of everything they do, and how growth has shaped both their business and their mission. This episode sets the...
More Than a Gym: How Fitness Fosters Community 05.11.2025 31:18
On this episode of Smith Lane, hosts Monaca and Callie sit down with Graham Anderson, Co-Owner of Anchor Fitness and Performance, for a conversation about how fitness can serve as a cornerstone for community connection. Graham explains how fitness offerings can go far beyond workouts, becoming a catalyst for stronger communities. He shares how his team listens closely to resident feedback, invests...
Behind the Build: Boutique Construction & Innovative Amenities with Homes by Towne 22.10.2025 30:39
On this episode of Smith Lane, hosts Monaca and Callie sit down with John Woodman, Division Manager at Homes by Towne, to uncover what it takes to craft homes within some of Florida’s most celebrated master-planned communities. With more than 25 years of experience across Florida, Arizona, California, and Hawaii, John brings a deep understanding of design, craftsmanship, and community building. Jo...
Beyond the Headlines: Real Estate Communication, AI, and Community | Ep. 31 with Heather Crowell and Britni Ackrivo 07.10.2025 41:27
On this episode of Smith Lane, Monaca and Callie welcome Heather Crowell and Britni Ackrivo, Executive Vice Presidents at Gregory FCA and the team behind the PlotLines podcast. Together, they dive into the role of communications in real estate, exploring current trends and misconceptions shaping the industry. The conversation highlights how headlines often misrepresent what’s really happening in t...
Inside Sarasota Tourism: Driving Economic Impact Through Marketing Strategies | Ep. 30 with Erin Duggan 24.09.2025 37:23
This week on Smith Lane, Monaca and Callie sit down with Erin Duggan, President and CEO of Visit Sarasota County. With over two decades of experience in the tourism industry, Erin shares how her career has shaped her approach to promoting Sarasota as a must-experience destination. Throughout the conversation, Erin reflects on the impact of tourism on Sarasota’s economy and quality of life, explain...
Policy Meets Planning: Importance of Affordability & Resilient Communities | Ep. 29 with Bill Conerly 08.09.2025 43:57
This week on Smith Lane, Monaca and Callie sit down with Bill Conerly, Vice President and Senior Project Manager at Kimley-Horn and Associates, Inc., and member of the Florida House of Representatives representing District 72. He shares insights from the intersection of his careers in civil engineering and politics. Throughout the conversation, Bill explains why housing affordability remains one o...
Wired for Growth: How Broadband Adds Value to Master Plans | Ep. 28 with Jeff Reiman 06.08.2025 36:15
In this episode of Smith Lane, we’re joined by Jeff Reiman, President of The Broadband Group , for a conversation about the vital role broadband plays in today’s master planned communities. Jeff explores how foundational infrastructure sets communities up for long-term success and ensures residents have the high-performance connectivity they increasingly expect. We discuss how land development has...
Purpose Meets Place: Interior Design that Builds Community with Kelly Mangum 23.07.2025 31:09
In this episode of Smith Lane , we’re joined by Kelly Mangum, Regional Vice President of the South Carolina and North Carolina division at Builders Design. Monaca, Callie, and Kelly discuss the impact of interior design, and how it can shape the spaces and communities we’re creating. We explore how Builders Design approaches each project with a focus on collaboration, placemaking, and a deep under...
The Spirit Behind the Space: Fawley Bryant's Approach with Stu Henderson 09.07.2025 34:25
I this episode of Smith Lane , we’re joined by Stu Henderson—Owner and Design Architect at Fawley Bryant Architecture —to explore how architecture can deepen a community’s sense of place. Stu shares how his firm works across the sports, education, and government sectors to design spaces that reflect and serve the people who use them. The conversation follows Stu’s path from art to architecture, th...
Rethinking the Rental Experience: BrightSky's Blueprint with Charles McKeag 25.06.2025 41:53
What if rental communities could offer the comfort of homeownership—without the long-term commitment? In this episode of Smith Lane , we’re joined by Charles McKeag, President of the California division of BrightSky Residential, to explore how his team is reshaping the single-family rental experience. Charles began his career in land-use law, but a pivotal realization — that he wanted to build com...
Designing Newfield: Dan Grosswald on Early Community Activation and Long-Term Vision | Ep. 24 11.06.2025 41:24
In this episode of Smith Lane , we’re joined by Dan Grosswald, Division President of Southeast Florida at Mattamy Homes . A lifelong South Florida resident, Dan shares his passion for homebuilding and his leadership mindset — including one of his commonly used phrases, “budgets are for losers” — and why vision should guide decisions, not just the numbers. We explore one of Mattamy’s standout proje...
The Bahamas Revitalization: GreenPointe's Next Adventure | Ep. 23 with Grady Miars 28.05.2025 34:32
In this episode of Smith Lane, we sit down with Grady Miars, the President and Chief Operating Officer of GreenPointe Holdings LLC , for a deep dive into his career journey and the GreenPointe vision behind creating authentic and successful master-planned communities. Grady reveals how the company’s motto—be reliable, predictable, and prepared—guides their work, fostering a culture that attracts b...
The Reverie Lifestyle: Connect, Explore & Thrive with Dream Finders Homes | Ep. 22 with David Smith 14.05.2025 43:10
In this episode of Smith Lane, we’re joined by David Smith, President of the Active Adult Division, at Dream Finders Homes. Dream Finders, recently named Builder of the Year, is a national homebuilder head-quartered in Jacksonville, Florida, operating across various states and markets, including the Southeast, Mid-Atlantic, and Midwest. David shares his unique journey from law enforcement to leadi...
Pivots, Places & People: Rethinking Home | Ep. 21 with Peter Dennehy 30.04.2025 41:50
In this episode of Smith Lane, we welcome Peter Dennehy, Senior VP of Consulting at John Burns Research and Consulting, for a wide-ranging conversation on career pivots, emerging home trends, and the increasingly diverse needs of today’s homebuyers. We also explore what creates a true sense of community — and why it matters. Peter shares the mission behind John Burns Research and Consulting: to pr...
Farmers Markets: Are They Right for Your Community? | Ep. 20 with Monaca & Callie 26.03.2025 20:03
Farmers markets create a strong sense of community, making residents and prospective homebuyers feel part of something bigger — but are they the right fit for every community? In this episode, hosts Monaca Onstead and Callie Friedman break down the appeal, challenges, and key considerations of farmers markets. Monaca and Callie discuss how, in smaller communities, challenges like a lack of vendors...
Creating Community Vol 1: Monaca's Thoughts on the Future of Amenities and Converting Lifestyle to Sales 12.03.2025 39:26
In the first installment of our Q&A series, ‘Creating Community’, hosts Monaca and Callie tackle pressing questions from their LinkedIn network. Callie leads the conversation, prompting Monaca to share insights on the evolving real estate development and lifestyle landscapes. Monaca discusses the potential impact of the National Association of Realtors settlement on the role of realtors and wh...
Smart Spaces: Reshaping Communities Through Tech 26.02.2025 16:30
In this special episode of Smith Lane, we explore the impacts of technology on the world of placemaking, featuring insights from four industry leaders who are shaping the way we design, develop, and engage with communities. From streamlining architectural control, to leveraging data for real estate marketing, integrating AI in landscape architecture, and enhancing community engagement through mobi...
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