SMC: School Marketing and Communications

In episode 48, Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising; the news that digital marketing is mainstream; and provide the ultimate guide to SEO for content marketers. This episode’s commonly asked school marketing question looks at how you can save five hours a week on social media. This w...

In episode 47, Brad and Scully discuss nine tips to create dynamic email content and produce better results. In addition, they examine how privacy law applies to schools; and discuss the announcement that Content Marketing Institute’s Chief Strategy Officer, Robert Rose, has accepted an advisory role for the University of Canberra’s world first Bachelor of Journalism majoring in Content Marketing....

In episode 46, Brad and Scully discuss adopting a more strategic, longer-term approach to video. In addition, they examine four automated emails you should be sending; and whether email messages are reaching inboxes. While this episode’s commonly asked school marketing question looks at managing reputation risk. This week’s school marketing example: fantastic videos for hospital schools. The rants...

In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked school marketing question looks at if your brand is ready for an update. This week’s school...

In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual Shonky Awards for dubious claims and dodgy products, coordinated by consumer advocacy group Choice. This episode’s commonly asked school marketing question looks at ways to include vi...

In episode 43, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy in-house or outsource to an agency. This episode’s commonly asked school marketing question looks at where to start with social media, with four simple steps to guide your social media strategy. This week’s...

  In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This episode’s commonly asked school marketing question examines how to achieve brand consistency at your school. This week’s school marketing example: repositioning Barcelona’s brand. The rants and raves segment looks...

  In episode 41, Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing agency King Content; and the effect if Australia embraces ‘US-style privately managed public schools’. While this epi...

In episode 40, Brad and Scully discuss the IBM Watson Personality Insights service. In addition, they examine marketing operating systems and give seven tips for delivering great presentations. While this episode’s commonly asked school marketing question examines whether traditional advertising still works. This week’s school marketing example: Bunbury Cathedral Grammar School’s biannual school m...

In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in the war against non-government schools . This week’s links: Protection racket: The unacceptable cost of deception in the war against non-government...

In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s schoo...

  In episode 37, Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the most important audience for content marketing. While this episode’s commonly asked school marketing question looks at the art of the correction message. This week’s school ma...

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how to write a powerful headline; television is the new television; how different generations consume content; email subject lines that hook you; and a video produced by The Pocket Public School.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, to discuss the school’s success with direct marketing that was highlighted in the case study from episode 34 of SMC.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that marketing is more science than art; marketing lessons from Fast Moving Consumer Goods; 27 words that you should never use to describe yourself; seven tips for mastering the art of the interview; and the use of direct mail. 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Matt Church, an Australian Speaker of the Year, author, leadership consultant, and thought leader.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that creativity can be trained; the affect on brands due to the FIFA scandal; how to disagree with parents; the extent of Apple’s marketing; and Hardys sponsorship of the English cricket team.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Nasha Fitter, founder and CEO of new US school comparison website schoolie.com. 

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the buying decision process; the launch of the print edition of The Educator magazine; Google Search Console; how to submit your school to Wikipedia; and Uber and GoToMeeting’s content marketing.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss what a head of digital job title says about an organisation; more Google searches take place on mobile devices than computers; how the polls got it wrong in the 2015 UK election; top tips for effective video conference meetings; the UWA major...

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews award-winning social researcher and best-selling author Mark McCrindle about the future of education, why parents choose Catholic or independent school education, and values that parents seek when making a decision about a school.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the basics of SEO; the hot new weapon in the social platform wars: content; how to brief an agency; Google’s Doodles; and change for change’s sake.

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Professor Luke Connolly from The University of Queensland and Ron Gorman, Deputy Director of the Association of Independent Schools Western Australia (AISWA), about recent media reports concerning a study by university researchers who reporte...

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether schools are education retailers; live streaming on mobile phones; enrolment issues; CareFlight’s website; and why school marketers do what they do.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about website navigation. They go beyond the primary navigation and discuss the rest of the website structure, revealing some of the hidden...