SMC: School Marketing and Communications

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss five tips for email communications; a change to Google’s search algorithm; how to ask for testimonials; two popular videos produced by Hootsuite and Eton; and are school expos dead?  

    Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about his blog post Education Website Navigation Strategies: It Starts With the Math .    

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss Joe Lazauskas’ opinion on how terrible Facebook’s reach is, but “you’re crazy if you delete your page”; what a school marketer can learn from a high school Maths teacher; what Content Management System to use when developing a new website; how S...

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss a collection of quotes that will make you a better content marketer; how video has moved to become an everyday tool we all can use; getting teachers to embrace brand management; how to write a brief that works; a well-executed eBook Optus Money...

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the anatomy of a killer landing page; how email is deceptively complicated; where to start if your marketing is all over the place; what a software platform for managing social media learnt from some of its less awesome blogs; and is marketing i...

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss why your data might be letting you down; why we should be writing at middle school level; Google’s response to feedback from its recent announcement that 56.1 percent of ads on the internet are never seen; what ‘above the fold’ means and why it...

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether storytelling is just hype, the announcement by Google that 56.1 percent of ads on the internet are never seen or even ‘in view’, how often to blog and Swinburne University of Technology’s successful enrolments marketing campaign, ‘Think...

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition of SMC, Brad and Scully explore what future trends may emerge in school marketing and communications in 2015.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews John Le Cras, Director of John Le Cras + Associates.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews Bart Caylor of Caylor Solutions.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss selecting a face for a campaign, dealing with a crisis, how brainstorming can be improved, combining social media with advertising and interview digital marketing expert Bart Caylor.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews Alexandra Smith, Sydney Morning Herald Education Editor. 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss a brand-led reinvention of education, pitching stories to the media, job descriptions for school marketers, creative video content and is your school newsletter too long?

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss website load time, developments in Australian public education, sales and schools and do silver bullets ever work?

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss content vs. traditional advertising, how to target prospective parents, the value of a logo to a brand and is Google a platform for piracy?

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss ideal email open rates, the end of Google Authorship, content creation with consumers in mind, an outdoor advertising failure and what is wrong with your website?

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss website content and SEO, the growth of native advertising in Australia, the ideal length of video content, a contentious university website design and the implications of new Google and Facebook developments.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully interview Neil McWhannell - CEO of Educate Plus, discuss the value of research based content, native advertising, the return of the postcard as an advertising tool and should firms make the marketing boss the next CEO?

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the shift towards owned media channels and in-house content creation, the growth of mobile usage and advertising, the opportunity to enhance digital content and tips on how to sell a marketing and communications spend to a school principal. 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the growth of content marketing, the big shift in internet usage from PC to mobile, the controversial Facebook psychological experiment and answer what is the difference between marketing and communications. 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss declining Facebook organic reach, customer service and how school marketing differs from consumer marketing.