SmartTouch Market Pulse

On this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Ben Bollman, Director of Business Development at Zonda, to explore one of the fastest-growing regions in the country, the emerging Austin–San Antonio metropolitan corridor. Drawing on Zonda's industry-leading housing data and market intelligence, Aaron and Ben examine the macroeconomic f...

In this follow-up episode of The Market Pulse , host Aaron Fichera of SmartTouch® welcomes back John Lee, CEO and Founder of Anewgo, for an insightful discussion on the accelerating impact of artificial intelligence across the home building industry. Building on their previous conversation, Aaron and John explore the latest advancements in AI coming into 2026, the wave of major technology acquisit...

In Part II of our conversation with Paolo Neto of NEO, we pivot from global trends to tactical strategy. If you're a home builder or developer wondering how to actually attract international buyers, this episode is your playbook.  Host Aaron Fichera dives into foundational marketing actions builders should take, covering everything from messaging and digital infrastructure to partnerships and...

In this first part of our exclusive interview, Market Pulse host Aaron Fichera sits down with Paolo Neto, President & Chief Growth Officer of NEO, to explore how global forces are reshaping the U.S. real estate market.  Paolo shares his journey from tech to real estate and introduces NEO, the world’s first AI-powered global marketplace for new construction. Together, they unpack the macroecono...

This special holiday edition of The Market Pulse, hosted by Aaron Fichera of SmartTouch Interactive, celebrates the season of giving by spotlighting the incredible work of Austin Habitat for Humanity. Join us as we welcome Billy Whipple, Chief Impact Officer, for an inspiring conversation about the organization’s mission, the growth of attainable housing in Central Texas, and the power of communit...

In this episode of The Market Pulse , host Aaron Fichera is joined by multifamily operations expert Adrian Danila, founder of Multifamily X Consulting, to explore how the real estate industry is shifting to meet the demands of Gen Z and younger millennials. Adrian shares powerful insights into the mindset of next-gen renters—and future homeowners—including their expectations around tech-enabled li...

In this episode of The Market Pulse , host Aaron Fichera of SmartTouch® Interactive sits down with John Lee, CEO and Founder of Anewgo, to explore how AI is transforming the homebuilding and real estate marketing landscape. Discover how artificial intelligence is driving a shift from traditional SEO to AIO (AI Optimization), enabling smarter homebuyer engagement, dynamic website experiences, and p...

In this episode of The Market Pulse, host Aaron Fichera sits down with Robert Cowes, Founder of SmartTouch® Interactive and the key architect behind the award-winning NexGen CRM. With the recent release of the platform’s new user-interface and features, Robert shares the vision behind the redesign and how it’s transforming the way sales managers and agents work in today’s environment.  Beyond the...

In this episode of The Market Pulse, host Aaron Fichera sits down with Aaron Crawford, founder of Pipsy — the AI-powered platform transforming land development and master-planned communities. Learn how Pipsy uses artificial intelligence to automate lot inventory, streamline operations, and deliver actionable insights for over 100 residential communities. Aaron shares his journey from engineering t...

In this episode of The Market Pulse, host Aaron Fichera dives into the future of real estate and architecture with Chris Krager, AIA—Founder of KRDB and Ma House. With deep experience across architecture, finance, and development, Chris unpacks how modular construction is transforming the way we design, build, and buy homes in today’s challenging economic environment. Tune in to learn how factors...

 In this episode of The Market Pulse, “Blueprints & Banners: Crafting Winning Social Campaigns for Builders,” host Aaron Fichera dives deep into the art and science of paid social campaigns for home builders with special guest Pieter Stone, Social Media Manager at SmartTouch® Interactive. Discover the secrets behind successful paid social campaigns, from Facebook Ads to Instagram strategies th...

Welcome to The Market Pulse — the ultimate podcast for real estate professionals, home builders, and developers looking to elevate new home sales strategies. In this powerful episode, “Revolutionizing Real Estate Sales: Ryan Taft’s Winning Strategies that Make an Impact,” host Aaron Fichera chats with Ryan Taft, founder of Impact Eighty-Eight. Ryan is a leading expert in new home sales performance...

In this episode of The Market Pulse, brought to you by SmartTouch® Interactive, host Aaron Fichera welcomes SEO Specialist Eric Shattuck to break down one of the most pressing shifts in digital marketing today: how artificial intelligence is transforming search and redefining Google’s role in real estate discovery. We’re diving deep into the rise of AI tools like ChatGPT, the evolution of content...

In this episode of T he Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Ed Carey, Founder and CEO of Audience Town, the leading ad platform built specifically for the real estate and moving industry.  Together, they dive into Ed’s journey founding Audience Town and how his company is helping homebuilders and developers unlock the power of customer-centric data...

In this special roundtable episode of The Market Pulse presented by SmartTouch® Interactive , host Aaron Fichera sits down with top Canadian industry leaders to explore the forces shaping Canada’s and U.S. housing market and the impact of tariffs in 2025. Joining the discussion are Lianne McOuat of McOuat Partnership, Andrew Brethour of PMA Brethour Realty Group, and Mike Parker, VP of Sales and M...

In this episode of The Market Pulse , host Aaron Fichera sits down with Jennifer Cooper, Founder of Evolution Marketing, to explore the dynamic world of influencer and sponsorship marketing in the new home sales and master plan community sectors. With a deep dive into Evolution Marketing's unique approach, Jennifer reveals how these strategies are reshaping the way builders and developers conn...

In this episode of The Market Pulse , host Aaron Fichera sits down with Patrick Meagher, Co-Founder & CTO of Keyponents, a trailblazer in modular construction. Discover how Keyponents' innovative plug-and-play Modular MEP framing and finish components are transforming the construction industry by boosting efficiency and cutting costs. Patrick shares the story behind Keyponents, insights into t...

In this special and final episode of The Market Pulse for 2024, host Aaron Fichera welcomes Lynne Williams, Executive Director of HomeAid Austin , and Kim McCorkle, the organization’s Development & Outreach Director, to discuss the critical issue of homelessness and how the construction and real estate industries can be a force for positive change. Lynne and Kim share the inspiring history of...

In this insightful episode of The Market Pulse host Aaron Fichera welcomes Mollie Carmichael, Principal at Zonda, for an in-depth discussion on the future of the real estate industry as we approach 2025. Mollie shares her inspiring journey into the real estate sector, detailing the pivotal moments and challenges that shaped her career and led her to a leading role at Zonda.  Together, they delve i...

In this groundbreaking episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with a distinguished panel of marketing and branding leaders to discuss the future of real estate marketing. Joining Aaron are Lianne McOuat Principal Partner of McOuat Partnership; Jennifer Cooper, Founder & Fractional CMO of Evolution Marketing; Genevieve Benson, Director of...

In the second part of this two-episode series, host Aaron Fichera continues his conversation with Gary J. Davis, President of First Advisors Inc., focusing on the intersection of real estate development and politics. Gary provides expert commentary on the current political landscape surrounding land development and housing in Texas, highlighting the challenges and opportunities for developers in t...

In this episode of The Market Pulse, host Aaron Fichera interviews Gary J. Davis, President of First Advisors Inc., for an in-depth discussion on one of the most critical issues facing Texas land developers: water rights. Gary shares his extensive knowledge and experience in navigating water management challenges while developing large-scale projects in the Texas Hill Country. The episode explores...

In this episode of The Market Pulse, host Aaron Fichera sits down with Anita Erickson, the founder and CEO of The Market Place ATX, to dive into the power of word-of-mouth marketing and its impact on business growth. Anita shares her journey into entrepreneurship, the mission behind The Market Place ATX, and offers valuable insights into how businesses can harness the power of referrals to attract...

In this insightful episode of The Market Pulse presented by SmartTouch Interactive, host Aaron Fichera teams up with Tanner Ross, VP of Marketing Services, to explore the powerful concepts of geofencing and competitor conquesting within the real estate industry. The discussion begins with a breakdown of the IDFA ecosystem, explaining how device IDs, ad exchanges, and creative strategies come toget...

In this insightful episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Justin Freeman, a seasoned advisor for home builders at CMG Financial , based out of Fort Lauderdale, Florida. With a wealth of experience in the mortgage industry, Justin offers deep insight into the critical relationship between loan officers, private banking, and builder partne...