Smarter Marketer

Episode Description: Two industry veterans discuss how in-house marketers can get the most from their agency partners.  New York-based Jordan Slover discusses the importance of KPIs, communication, feedback, transparency and trust in building client-agency relationships that work for both parties.   Guest: Jordan started his digital career working for Google in New York and London b...

Anders Sörman-Nilsson is a futurist, top-selling author and founder of the Sydney-based firm Thinque. In this episode, he discusses what the future of marketing entails and what businesses must do in order to stay relevant for consumers. Guest: Anders Sörman-Nilsson (EMBA / LLB) is a futurist and the founder of the Sydney-based think tank and trend analysis firm - Thinque, which provides data-base...

David Lawrence discusses how much of your company’s revenue should go into marketing. He shares industry-backed figures and practical tips to be able to present to your executive team. Guest: David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has pre...

As a marketer it is important to consider how (and why) you should have a strategy to promote yourself within your organisation. Leading Australian HR and talent optimiser Alicia Lykos shares applicable strategies to position yourself as a highly valuable member of your workplace. Guest: Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country,...

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA.  Guest: Ryan Bonnici was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an emp...

This episode explores how to effectively generate leads and sales in a B2B SaaS content. Marketing Director at UpGuard, Axel Sukianto, discusses the differences between demand capture and demand creation, brand building, and the future of attribution. Guest: Axel is a B2B marketer with experience in tech, SaaS, and cybersecurity. A revenue and demand gen marketer, he has a passion for driving hype...

Eshita Durve reveals how B2B businesses can make the most out of email and automation in 2022. She discusses how best to nurture leads, 5 ways to segment your database, and the best email/ automation software to achieve your email goals.  Guest: Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sal...

Australian marketing veteran, Darren Woolley, shares his experience and observations on how the best performing organisations select the right agency for their needs. Guest: Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcas...

From a kid living on the beaches of Newcastle to running audiobook and podcast company, Audible Europe. Matthew Gain shares his marketing journey from Sydney, all the way to Asia, and how he is now mastering the global environment.  Guest: Matthew Gain is currently the Senior Vice President and Head of Europe Audible, Managing Director Audible GmbH. Before Audible, he developed and led progra...

They Ask You Answer is in the “Top 5 Marketing Books of All Time” by The Book Authority and “#1 Marketing Book to Read” by Mashable. In this week's episode, Marcus Sheridan discusses his blog article that directly contributed to 25 million dollars in sales and how this led to the development of his renowned marketing book, They Ask You Answer. Guest: Called a “web marketing guru” by the New Y...

Kate Toon is a leading authority worldwide on writing great copy. In this episode, Kate discusses how your business can consistently produce engaging and effective copy across all assets. Guest: Kate Toon is an award-winning entrepreneur, digital educator, SEO and copywriting consultant, coach, speaker, author and podcaster, with more than two decades of experience in all things advertising, conte...

Digital Marketing guru Garry Viner gives you the SEO update you've been looking for! What are the steps to optimising your website? Does offsite still matter? And what are common misconceptions about SEO in 2022? We've got all of your answers.  Guest: As Co-Founder and Head of SEO at Rocket Agency, Garry Viner has worked with many leading brands, driving record revenue numbers for each. A pas...

Think you deserve a pay rise but have no idea how to ask for one? Have you been asked to present a dollar figure but don’t know how to measure your worth? Alicia Lykos is back on the podcast to give you tangible tips for your next salary review! Guest: Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their tale...

"Strategy" is often the most misunderstood and overused word in the marketing industry. In this episode, Ashton Bishop tells you exactly what strategy is, why you need it, and how to create an effective marketing strategy for your business!  Guest: With over 20 years of marketing and strategy expertise — Step Change CEO Ashton Bishop has helped create billions’ worth of new value for some of...

How much does a digital agency cost? David Lawrence talks numbers, percentages, and pricing models. From Google Ads and SEO, to social ads and email marketing… this episode reveals the dollar figures you need to know to get the best out of your marketing agency! Guest: David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author...

After straddling marketing and c-suite for over 20 years, Aaron Aigus discusses how best performing marketers manage internal stakeholders, when data and numbers work to your benefit, and how to improve your company's brand.  Guest: Aaron is the Co-Founder and Managing Director of Louder Online, a digital marketing consultancy that specialises in Intelligent & Effective Search, Content &a...

How do you choose the right SEO agency for your business? Jordan Slover reveals how much you should be paying for SEO, what strategies your agency should use, and how long it will take to see results. Guest: Jordan has been helping companies grow online for the past 15 years. He got his start in online marketing working for Google in NYC and London before moving to Sydney to help start the online...

Do you need a marketing agency, or can you get everything done in-house? Does there need to be a "problem" for you to consider external partnerships? With experience on both sides, Racquel Collard debunks the inhouse vs agency debate. Guest: Racquel Collard is a marketer with over 15 years of experience, working in-house and on the agency side to deliver marketing ROI for businesses and brands of...

Want to win awards for your business and don't know where to begin? This episode reveals why should you enter awards, what to include in a winning application, and how to maximise your win. Eshita Durve shares her in-house marketing experience and reveals the secret sauce to winning awards! Guest: Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocke...

Do your sales and marketing teams work in silos? If you're in a stitch-up that includes finger-pointing, complaints about bad leads, or leads not being followed up, this one is for you. Tune into James in conversation with Australia's leading sales coach, Dean Mannix on how both teams can see eye to eye, and how this can save your business!  Guest: Our guest Dean Mannix is CEO of SalesITV, an...

Struggling to hire and keep talented marketers in Australia? Recruitment expert Alicia Lykos reveals where you should advertise open positions, how to be recruitment ready, and why a graduate program could be the best thing for your business! Guest: Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent...

About the Episode: In this weekly podcast, James Lawrence, co-founder of leading digital marketing agency Rocket, and co-author of the Amazon #1 bestselling book Smarter Marketer, will be interviewing key figures in the marketing industry to give you the latest trends, best resources, and tactical marketing advice. Stay tuned for our first episode! Find Us Online: Rocket Agency Website: https://ro...