Smarter Marketer

Aimee Engelmann, 2022 Australian Marketing Institute CMO of the Year, shares her career advice for marketers: experience on managing senior stakeholders, picking the right job, networking with those in the industry, the value of mentorship and coaching, as well as what businesses look for in the hiring process. Guest: Aimee Engelmann is a recent graduate of Australian Institute of Directors (2019)...

With the rise of local and "near me" searches, local SEO is becoming increasingly important for most businesses. Daniel Costa, Head of SEO at Rocket Agency, shares the 7 most important Local SEO actions you need to implement to improve results from organic search. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and...

Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips...

The rise of Amazon, "social search" and ChatGPT offer the greatest threat to Google in Australia for almost 20 years. Resident Smarter Marketer and Rocket’s in-house Marketing Coordinator, Kayley Melham, discusses with James Lawrence what marketers need to know about the evolving search industry. Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insigh...

It’s 5x more cost-effective to win business from an existing customer than having to land a new one. Kieran Krohn, Senior Sales Manager at Hubspot, shares how businesses can better engage existing customers.  Guest: Kieran Krohn is currently the Senior Sales Manager at Hubspot, where he has worked for over 7 years. Previously, he was the Principle Channel Partner Manager and Senior Partner Ac...

In this episode James and Stuart Jaffray, MD of highly regarded Australian B2B marketing agency, Green Hat, discuss the state of B2B marketing as we near the halfway mark of 2023. They discuss what the best performing B2B marketing teams are doing to increase leads and sales. Guest: Stuart Jaffray is the Managing Director at Green Hat, an integrated marketing agency specialising in Business-to-Bus...

Three agency founders discuss how marketers should balance brand building v performance marketing. The value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your audience. Listen now. Guest: On the podcast this w...

Whether marketing into mainland China or Chinese speakers in Australia, a different approach to digital is needed. In this pod, Ophenia Liang shares practical and insightful advice for marketing to a Chinese audience. From the different media platforms you need to be across, to audience segmentation and online behaviours. If you’re marketing to a Chinese audience in Australia or international...

Discover everything you need to know about Spotify Ads in 2023. Simon Connolly, Head of SMB at Spotify ANZ, shares insights on boosting brand awareness with Spotify’s targeting options, ad specs, and how to master the Spotify Ad studio. Guest: Simon Connolly is Head of SMB, Australia and New Zealand at Spotify. Previously, Simon was a Team Lead SMB at TikTok, and was an Account Manager at both Yah...

Webinars can be an excellent top-of-funnel promotional activity! Eshita Durve shares practical advice for running successful webinars, including how to choose an interesting topic, setting up your event day checklist, and how to turn your registrants into paying customers!  Guest: Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a mark...

We interview the Founder of Australia’s largest influencer marketing company, Sharyn Smith, on influencer marketing in Australia. She discusses what influence is, how to choose the right influencer, the importance of content creation, and what you need to do to succeed in the space. Guest: Sharyn Smith is the CEO and Founder of Social Soup, Australia’s largest, award-winning, influencer marketing...

In this episode, we take a deep dive into one of the most successful digital marketing campaigns in Australia over the past 5 years - Mirvac's LIV launch. Winner of multiple awards including 'Best Advertising Campaign' at Semrush Awards 2021 and 'Best use of Data' at APAC Search Awards 2022, we explore how this brand new category achieved a 15.9x ROI and a 720% increase in conversion rate MoM with...

ChatGPT is changing the face of marketing (and the world). David Lawrence is on the pod to confirm that all is not lost - and if you use ChatGPT effectively, it can actually make your job easier! If you don’t use it well, you’ll be stuck with mediocrity. This episode discusses ChatGPT’s limitations, how to perfect your writing prompts, and how it can be used to its best potential. Guest: David Law...

How is AI like ChatGPT going to impact marketing? Where should you spend your marking dollars with a small budget? Any advice on attribution? Kayley Melham interviews James Lawrence on your 10 most asked marketing questions for 2023.  Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events,...

With Google organic driving over 50% of web traffic to sites in Australia everyday SEO gets more important each year. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising indust...

Simon Lee, one of the leading creative minds in Australian advertising, shares his groundbreaking and award-winning campaign 'Boys Do Cry'. Winner of 2022 B&T Best Advertising Campaign the 'Boys Do Cry' campaign has become a global movement that has changed the conversation about men’s mental health. Listen to how Simon created an anthem for a new mold of masculinity - rewriting The Cure’...

Here is a replay of the #2 most downloaded episode of 2022. Katy Richardson is the Creative Services & Marketing Director at UNiDAYS, a website giving university students and graduates discounted deals on products and services. She shares how to best market to Gen Z consumers, and most importantly, what doesn’t work. You can follow her on LinkedIn [https://www.linkedin.com/in/katyrichardson1/]...

Here is a replay of the #1 most downloaded episode of 2022. Struggling to hire and keep talented marketers in Australia? Recruitment expert Alicia Lykos reveals where you should advertise open positions, how to be recruitment ready, and why a graduate program could be the best thing for your business! Guest: Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’...

Andy Scales, Founder of highly decorated Australian PR agency CampaignLab, discusses how PR has changed over the past 10 years. Andy deep-dives earned media, where media mentions sit as we near 2023, and what activities are generally undertaken in leading PR campaigns. Guest: Andy Scales is the Founder and Director at CampaignLab, a PR and brand engagement agency established to help clients join c...

CEO of leading Australian market research company, Nick Palmer, shares the value in conducting research for your company. From segmenting, targeting and positioning, to conducting effective qualitative and quantitative research… this episode is full of practical takeaways.  Guest: Nick is a career brand and communications researcher and strategist, and recognised specialist in measuring adver...

Brittany Smith is Head of the Rocket Academy, Rocket’s intern and graduate program, identifying, mentoring and training junior marketers. She is on the pod to share insights about the most effective methods of training juniors, and the value they can bring to your company.  Guest: Brittany Smith has over seven years of experience both in-house and agency-side, working across industries from h...

Jahan Kalantar grew his TikTok to 302K followers and 9.9m likes within a year. He is on the pod to discuss his journey to success, and share practical takeaways to build your company’s presence and engagement on Tiktok.  Guest: Jahan Kalantar is the Head of Litigation and Partner at Executive Legal, where he heads up the litigation and dispute resolution team. His current practice focuses mos...

As an e-commerce business, your goal is always to make more sales. Leading Australian e-commerce authority Iain Calvert shares simple, practical tips that will help you run successful multi-channel campaigns and drive sales for your business in 2023. Guest: Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the like...

Katy Richardson is the Creative Services & Marketing Director at UNiDAYS, a website giving university students and graduates discounted deals on products and services. She shares how to best market to Gen Z consumers, and most importantly, what doesn’t work. You can follow her on LinkedIn [https://www.linkedin.com/in/katyrichardson1/] or visit the UNiDAYS website [ https://www.myunidays.com/AU...

Over the past 30 years Hoyne has had a vast impact on the Australian marketing industry. Initially as a generalist design agency and more recently as a specialist in property and place. Principal Andrew Hoyne discusses the specialist v generalist agency models as well as the value in marketing to tell stories, take people on a journey, and market an experience, not just a product. Guest: Andrew Ho...