Smarter Church Communications

Easter is the biggest opportunity of the year for your church to reach people in your community with the life-changing message of Jesus. In this webinar replay, the Tent Apps team walks through the exact strategy we are implementing for our Church Growth Package members in February and March. We’re diving deep into the "Big Three" of digital outreach: Easter Landing Page Optimization: Ho...

Want to reach more people than ever this Christmas without a big media budget? In this video, Zack shows you how to use simple, authentic social media video ads (recorded on your phone) to invite your community to your Christmas services—and actually get them to show up. You’ll learn how to: – Record invite videos with your pastor, staff, and church families – Use portrait mode, captions, and subt...

Christmas doesn’t have to mean chaos. In this episode, we walk through a simple church Christmas service planning process so you can prep your church for Christmas without panicking in December. You’ll hear practical, real‑world ideas for: When to start planning and how many services to offer Core communication pieces (invite cards, signs, website, social media) Using ads and local exposure to rea...

Don’t wait until December. In this episode, Zack Esgar shares a practical November checklist to help churches maximize Christmas outreach online. You’ll learn how to build a high-converting Christmas landing page, what keywords actually matter (hint: “candlelight service” beats “Christmas Eve service”), how to use the Google Ad Grant, and how to run Facebook/Instagram ads that reach seekers with r...

Want to capture the heart of your church through photos but not sure where to start? This podcast will help you get started! Your church doesn’t need a studio or Hollywood film crew—just intentional storytelling through great  church photography . With Zack's helpful tips and our downloadable shot list, any volunteer can walk away with authentic photos that reflect your church’s identity and i...

Your church can appear in the top Google results when people search “church near me.” In this episode, Zack unpacks step-by-step **church Google profile optimization** strategies – from reviews to photos and updates – and shares real client data showing how churches achieved **3X more quality visits**. Follow for more weekly strategies to optimize your church communication and digital visibility....

In this episode, Zack Esgar from Tent Apps shares practical ways church leaders and communicators can use AI tools to save time, streamline announcements, and reach more people. Discover top tools like Sermon Shots, CaptionKit, Church Canvas, and Tent Apps’ new AI content generator. Learn best practices, hear real-life examples, and get tips for integrating AI into your ministry—without losing you...

Unlock how to use SEO tools to craft relevant sermon topics that meet your congregation’s real needs. In this episode, Zack Esgar shares practical steps for church leaders to discover what people are searching for online and turn those insights into powerful, timely sermons. Follow for weekly church communication strategies and digital ministry tips. Guests: Zack Esgar Learn more: https://tentapps...

Give your church’s social media a tune up! In this episode, Zack Esgar shares real-life audits, actionable tips, and free templates to help your church connect and grow online. Follow for weekly church communication strategies! More resources: https://tentapps.com/resources/

Are you a church leader or communicator struggling to Create Engaging Church Content that truly connects? You’re not alone. In a recent episode of the Smarter Church Communications Podcast, host Zack Esgar sat down with Will Parkins—an evangelist, college pastor, and digital media expert—to discuss the easiest ways churches can create engaging content that truly connects. Their conversation is pac...

Is your church website missing the one page that could boost engagement and involvement? In this episode, Zack Esgar and Mindy break down why a central "Sign Up & Events" page is essential for every church. Learn practical strategies, real-life examples, and tech tips to make your events page a powerful tool for connection. Follow for weekly insights on smarter church communication!...

Are you a church leader looking to reach more people online? Discover how to access $10,000/month in free Google Ad Grants and transform your church’s digital outreach. Learn eligibility requirements, the application process, and proven strategies to maximize your impact! 00:00 Introduction: Why Google Ad Grants Matter for Churches 01:45 Eligibility Requirements Explained 04:10 Step-by-Step Applic...

Struggling with negative Google reviews for your church? This episode of the Smarter Church Communications Podcast empowers church leaders with practical strategies to manage your online reputation, respond with grace, and boost your church’s visibility. Learn why Google reviews matter, how to gather more positive feedback, and what to do when you get a bad review. Hosted by Zack Esgar, this motiv...

Maycember church communication made simple—discover practical ways to help families stay calm and connected during the end-of-school rush. Created to support church leaders, this episode shares real-life tips for streamlining messages and honoring family rhythms. Follow for weekly insights and connect with us at [https://tentapps.com/]. Special thanks to Mindy Porter our guest contributor!

Keeping your church website up to date is more important than ever! In this episode of the Smarter Church Communications podcast, host Zach Esger and guest Mindy share practical tips to help church leaders streamline website maintenance. From updating outdated images and text to optimizing for mobile users, we’ll walk you through actionable steps to ensure your website reflects your church’s heart...

Discover how Summit Church doubled its size in just four years! In this episode, Stacey Franco shares key strategies for growing your church online , from rebranding to leveraging digital tools like Tent Apps. Tune in for practical tips to expand your church’s reach and impact. 🎧 Follow for more insights!

Struggling to keep your church's social media engaging and consistent? In this episode of Smarter Church Communications , we share practical tips to repurpose Sunday sermons, create impactful posts, and connect with your congregation throughout the week. Perfect for church leaders looking to streamline their digital outreach! Follow for weekly episodes packed with strategies to enhance your church...

Easter is one of the biggest opportunities for your church to reach new people—and we want to help you make the most of it! In this episode, we cover: ✅ Easter Landing Pages – How to create or optimize them for maximum impact ✅ Google Ads – How to set up campaigns to reach more people in your community ✅ Social Media Video Ads – Best practices for recording a compelling Easter invitation This f...

In this episode, Zack Esgar sits down with Mindy from Tent Apps to uncover the secret to effective church communication heading into the new year. Mindy shares a practical tip for shifting your messaging from what your church does to why it matters, using the power of church axioms. Learn how this approach can create deeper connections, inspire action, and streamline your communication strategy. W...

The Christmas season is almost here, and it’s one of the most crucial times for churches to connect with their communities. A simple invitation has the power to change so many lives in your community this Christmas! We want to help you maximize this opportunity! In this video, "Christmas in November - What Your Church Needs to Be Doing Right Away" We’ll cover essential steps to boost your church’s...

For 15 years, Aaron Talbott has been a driving force in youth ministry, dedicating his life to not only guiding young people but also raising up new leaders who are ready to make an impact in their communities. Whether you're a youth pastor, church leader, or just passionate about helping the next generation, Aaron’s journey of leadership development will inspire and equip you. Today, we’ll dive i...

Did you know that Google offers a  $10,000/month  Ads Grant for nonprofits, including churches? That’s $120,000 per year in free advertising that can help your church reach more people, share your mission, and grow your community. If your church isn’t yet taking advantage of this incredible opportunity, now is the time to learn how! In this podcast we’ll walk you through how to maximize the Google...

Join us for an insightful webinar designed specifically for churches, where we'll explore the power of Google My Business in strengthening your connection with the local community. Learn how to optimize your church's profile to improve visibility, attract new visitors, and engage with your congregation online. We'll cover practical tips on managing your online presence, responding to r...

In this episode, we dive into the top 3 must-haves for a church website's homepage. From engaging content to seamless navigation, discover how to make your church's online presence welcoming and impactful. Whether you're building from scratch or looking to improve your existing site, these tips will help you connect with your congregation and visitors more effectively.

What are you doing in your church right now to reach out to people in your community this Easter? In this episode, we walk through the importance of using Social Media ads this Easter to help your church reach more people for Christ.